The 20th National Congress of the Communist Party of China is proposed,To "strengthen the influence of Chinese civilization communication power"。Chinese civilization is the unique spiritual identity of the Chinese nation,Has made great contributions to the development of human civilization。Under the conditions of the new era,Tell the story of Chinese civilization comprehensively and vividly,International recognition of Chinese civilization,Promoting cultural self -confidence,Constantly improving the soft power of the national culture,It has very important significance。Carefully study and implement the 20th spirit of the party,Efforts to enhance the influence of the international communication power of Chinese civilization,The actual actuality of the international communication of Chinese civilization in the new era,Explore the practical strategy of effectively promoting the international communication of Chinese civilization。
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The international communication of Chinese civilization is a systematic engineering,Involved in the main body of communication、Communication content、Basic elements such as communication medium,Each element is an organic unified overall,They cooperate with each other around the achievement of the Chinese civilization international communication goals,Work together。At the Fifth Plenary Session of the 19th Central Committee of the Party,General Secretary Xi Jinping pointed out,"Systemic concept is basic ideas and work methods"。The whole process of spreading the system concept through the international communication of Chinese civilization,It is the basic working method to enhance the influence of the international communication power of Chinese civilization。General Secretary Xi Jinping pointed out when chairing the 30th collective study of the 19th Central Political bet365 live casino games Bureau,"Must strengthen the top -level design and research layout,Construct a strategic communication system with distinctive Chinese characteristics,Focus on improving the influence of international communication、Chinese Cultural Call "。Judging from the specific practice of the international communication of Chinese civilization,Adhere to the system concept,The key is to think about forward -looking thinking、global planning、Popularly promoted top -level design。
First, to build a multi -subject coordination mechanism for the international communication of Chinese civilization。With the development of Internet information technology,The characteristics of the diversification of international communication are getting more and more obvious。International Communication of Chinese Civilization,Not only requires the strong promotion of the official media,and also requires the active participation of folk forces,Coordination between the main body of the communication can effectively improve the effect of the international communication of Chinese civilization。Current,In the process of spreading the international communication of Chinese civilization,The participation of folk forces needs to be further improved。So,In the process of continuously promoting the international communication of Chinese civilization,Based on the full play of the national mainstream media and other forces,Further improve the public、Cultural enterprises and other folk communication subjects to spread the conscious consciousness of Chinese civilization,Give full play to the advantages of different communication subjects,Enhance the integration of different communication subjects,A combination of the multi -main body of the international communication of Chinese civilization。
Second, to establish a talent team guarantee mechanism that meets the needs of Chinese civilization international communication in the new era。High -quality communication talent team is the intellectual support for enhancing the influence of Chinese civilization international communication。In the construction of the Chinese Civilization International Communication Team,On the one hand, we must continue to improve their professional ability literacy,Strengthen practical exercise; on the other hand, we must establish a talent incentive mechanism bet365 live casino games that can effectively stimulate the innovative vitality of Chinese civilization international communication,Promoting the sustainable development of the construction of the talent team of Chinese civilization international communication。
Third, to establish and improve the evaluation feedback mechanism for the effect of Chinese civilization international communication。Objective to the effect of the international communication of Chinese civilization、Scientific inspection and evaluation and feedback,helps to discover the problems and deficiencies in the process of communication in time,Timely adjust and optimize the communication strategy。
Support for reinforcement
Tell the story of Chinese civilization,Show the long history and humanistic heritage of Chinese civilization,Let the world understand China、Read the Chinese People's、Read the Chinese nation,The key is to explain the spiritual characteristics of Chinese civilization、Basic problems such as the value and world significance of the times,resonance with emotional resonance to the spread of the spread。Academic research in deepening Chinese civilization can provide strong theoretical support for this。
First,Multi -disciplinary disciplines through Chinese civilization、Multi -angle、Comprehensive academic research,Provides the international communication of Chinese civilization with a strong interpretation material,Constantly enrich the content of the international communication of Chinese civilization。Chinese civilization as a unique spiritual logo for the Chinese nation,Concentrated reflects the ideas and value concepts of the Chinese people。In the process of carrying out the academic research of Chinese civilization,On the one hand,In -depth explanation of the spiritual traits of Chinese civilization,Refine the spiritual logo and cultural essence that can show Chinese civilization,Therefore, it provides distinctive Chinese characteristics for the international communication of Chinese civilization、Chinese style communication material。On the other hand,In -depth excavation through academic research, excavate the global value element contained in Chinese civilization,Bet365 lotto review and promote its realization of contemporary value conversion,Focus on creating a new concept of integrating Chinese and foreign、New category、New expression,Provide discourse support for the international communication of promoting Chinese civilization,Then contributes Chinese wisdom and Chinese solution to solving all humanity problems。
Next,Actively set up academic issues related to Chinese civilization,Guide the international academic circles to carry out research and discussion。During the communication process of civilization,Academic exchanges have a unique value effect on improving civilized exchanges。The international communication of Chinese civilization also needs to launch more academic achievements needed to meet the needs of high -level academic exchanges,Dialogue with the international academic circles,Therefore, the international communication of Chinese civilization is deepened。For this,You can actively set up academic issues related to Chinese civilization,Make full use of the discourse of the topic setting,Guide the international academic community to launch research and discussion,to enhance the influence of the international communication power of Chinese civilization。
Extended communication space
The international communication of Chinese civilization must not only have high -quality communication content,It also needs diversified communication channels。Judging from the actual situation of the international communication of Chinese civilization,We have a large amount of high -quality communication materials to mine,But there are also problems with relatively single communication channels,This restricts the improvement of the influence of the international communication power of Chinese civilization to a certain extent。So,In the process of promoting the international communication of Chinese civilization,Need to broaden the communication channel,Give full play to the advantages of different communication channels,Expand the space for the spread of Chinese civilization international。
One,Fully release the empowerment effect of emerging technologies,Use the Internet new media to broaden the international communication channel of Chinese civilization。Give full play to the role of online new media in the spread of Chinese civilization,It has become an important measure to enhance the influence of Chinese civilization international communication in the Internet era。Compared Bet365 app download with traditional media,Internet new media has fast communication speed、Wide coverage、Strong interaction and other advantages,and can be in big data、Under the blessing of technical means of artificial intelligence and other technical means, accurately identify the needs of the audience,Implement effective content supply,Then meet the personalized information requirements of the audience。These characteristics and advantages of online new media,Make it an important carrier for efficient information about information,It provides reality possibilities for expanding the channels for the international communication of Chinese civilization。
Its two,Strengthen cooperation with overseas media,Dedicated overseas communication channels to expand the space of Chinese civilization international communication。Borrowing overseas communication resources to achieve international communication goals,It is an important experience summarized by the Communist Party of China in the practice of international communication over the past century。National mainstream media, etc., can be based on the actual needs of communication,Seeking cooperation with foreign media,The channel for the international communication of Chinese civilization through the internal and external efforts。In terms of transmission content selection and narrative method,You should also do a good job with foreign media,To achieve effective transmission of communication content。
Enhanced attraction
Can we carry out international communication of Chinese civilization in the form of accepted and easy -to -understand forms of foreign audiences,directly affects the effectiveness of the international communication of Chinese civilization。Especially in the current international communication mobility、Socialization、Under the development trend of visualization,Explore Big Data、Emerging technologies such as artificial intelligence are applied to the innovation of Chinese civilization international communication.,presents the content of Chinese civilization in a multi -modal manner,Rich Chinese civilization presentation form,So that more foreign audiences can understand and understand Chinese civilization,It has become an inevitable requirement for enhancing the influence of the international communication power of Chinese civilization。
In recent years,Short video、5G+AR is the important bet365 best casino games value of visual presentation in cultural communication.。Especially a group of videos about Chinese food are launched overseas,Welcome extensively。We can disseminate the content of the spiritual characteristics of the Chinese civilization,presented to overseas audiences in the form of short videos,Reduce obstacles caused by differences in language expression and value concepts。For example,Henan Satellite TV created a program with a strong Chinese cultural color represented by the use of 5G+AR and other technologies.,presents the heavy Chinese excellent traditional culture in the form of visualization to the audience。This typical case provides inspiration to enhance the influence of the international communication of Chinese civilization。We can use modern technical means,Activated Cultural Relics、Chinese Excellent Civilized Resources carried on cultural heritage,Creation conditions for the charm of Chinese civilization for audiences at home and abroad。
(Author Unit: School of Journalism and Communication of South China University of Technology; Marxist College of South China University of Technology)
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