The 20th National Congress of the Communist Party of China is proposed，Adhere to the priority development of agriculture and rural areas，Adhere to the development of urban and rural integration，Unblocked urban and rural elements flow。Under the influence of national strategy，Communication research related to the countryside is getting out of the edge position，But still subject to the inherent thinking logic and research paradigm lead。How to re -"discover" the countryside in the new context，Rebuilding research on rural communication in the new urban and rural relations，It is an urgent and important issue。Here，"Country" as a method becomes a paradigm for communication research。Beyond City/Township、Modern/Tradition and other categories and rebuild communication research，is an inevitable choice for communication research。

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Since modern times，West Qiang's weak national strength comparison makes the intellectual industry generally regard Western society as the basic model of catching up，regard "modernity" as a general set of value standards，Form the West and China、Modern and Traditional、Advanced and backward bet365 Play online games dual culture opposite。After the 1980s，The country vigorously promotes the development of urban and rural integration，But the imbalance of urban and rural areas has not been resolved。The values ​​of "city make life better"，Cixedly the real urban and rural dual system from the value level，Fully reflects the arrogance of urban centralism，It also reflects the stigma of rural life。

The biggest problem facing backward villages is development。The result of development and communication is，"Development and Communication" is a strong western centralism、The research paradigm of urban centralism and media centerism，The choice of becoming a study of rural communication，Lena、Schram、Rogers's works are favored，So rural communication is believed to be "a branch of the development of communication，It is also a research field of communication and rural sociology "。Its specific academic practice performance is: survey of rural audience medium in the 1980s，The 1990s and the modernization research of farmers and the research of media empowerment and information poverty alleviation and information empowerment of information since the 21st century。The main clues of the study of rural communication in these three stages: seem to be popular for television、Network Tongda、Culture to the countryside can solve rural problems。This clue has three main features: First, look at the countryside bet365 Play online games from the city，or from the scholar's study view of the countryside; the second is that farmers are intentionally or unintentionally regarded as objects that need to be transformed or even;，The disparity of the east and west and the differences between the internal rural areas were covered and ignored，The complex social relationships within the countryside and the rapidly changing urban and rural relations in recent years are hidden。

　　Study from the perspective of "Urban and Rural Continuous Unification"

Research on the Communication of Based on the Dual Structure Thinking of Urban and Rural Dual Structure，or the bias of the city's standard，Romantic imagination or romantic imagination flowing in the countryside。In fact，After the 1990s，Urban and rural relations theory has developed in the direction of urban and rural interaction，The view of "continuous urban and rural continuous" has been widely recognized by academic circles。In the two -level social system in the city and towns，Wide existence of important nodes such as counties -town，Each node Yicheng Yixiang、Non -town and non -towns，and City、The village constitutes a self -consistent social network system。

In the past urban communication or rural communication，Frequently placed in the physical space scene of urban and rural dividing opposite，and become the spread of "in the city" and "in the countryside"，Reflecting the value Bet365 lotto review prediction of the dual -opposite of urban and rural areas，Cutting the continuity of urban and rural areas，The communication relationship they revealed is not more than the shelter.。Communication research should be regarded as a communication system，In the flow of people、Production Stream、Commodity flow、Information flow and other "flow" again，From flow、Re -understand the countryside in the relationship between connection and interaction，Scenery of the Revisible Communication Research。So，We may no longer "see" is no longer the two -level construction goals of "rural community or rural" or "city make life better"，but in an open network，Because of various "flow" and communication technology、3239_3265。

　　centered on "Promoting the Subjective Construction of Rural and Farmers in the Communication"

Gelz thinks，"Everything we see，It is determined by the two factors of ‘see from what’ s location ’and‘ what to use ’”。Looking at the countryside from this location and the framework of American modernization，This epistemology from the outside is inevitable to cause the lack of rural subjectivity。

Rural construction is shifting from external national perspective to endogenous farmers' ability。In this context，Researchers need to integrate into the rural life，In terms of research consciousness, change from bystanders and overlookers to the role of approachable and participants。Communication Bet365 app download research should be used by human vision，centered on promoting the main nature of farmers，The purpose of the peasant "organized" by spreading through the spread，The life course of the country itself、Value system and constantly adjusting social communication relationship，and the expression and action of farmers，Understand the countryside and farmers，Rebuilding the subjectivity of rural and farmers。Correspondingly，Cultural communication research in rural areas should not be in the "differences" of urban and rural areas，3404_3423，Otherwise, it may become a one -way cultural identity exposition，Then become suspicious retreat。

Only as far as the interpersonal communication of farmers is concerned，Due to the flow of factors such as labor force and the popularity of social media，Farmers' relationship networks are manifested as traditional and new social network interwelling status。The former is given first、closedness、Endogenous homogeneous relationship network is the main network，The latter is self -conscious、Openness、Heterogeneous relationships characterized by exogenous and de -domina are the main network。"Dog Bark deep alley，Chicken Muling Sang Tree Dull "disappears，All kinds of anxiety and sighs，It is the product of the closure of social relations in rural people and the urban and rural segmentation thinking。

　　Taking into account localization and globalization

Liang Shuming thinks，Bet365 lotto review The township construction campaign I advocated "Rebuild a new organizational structure for my national society"，"The rural construction movement has its meaning if it is not rebuilt the structure of the Chinese society，is equal to meaningless "。In other words，Liang Shuming while talking about the countryside，Also saying China。Taking the country as the method，Understand the countryside，Know China，Then understand the world，or the purpose of the country as the method of the country。

Whether it is Western communication theory，Or the spread landscape of rural China，All "local knowledge" based on their own situation。Research on the spread of rural experience by borrowing the theory of Western communication，or itching of boots，or a proper performance; "features" exposition that emphasizes rural experience too much，or localized expression of experience in villages and villages，Description of the local scene，It is difficult to promote the development of the theory of communication。This universalist and specialist confrontation and contradictions，Only in the conversation of Chinese and Western communication theory can be solved。

(This article is the "Mobilization and Embedded Communication Research on Cadres in the Village Cadres in the Social Science Foundation of the Shaanxi Provincial Social Sciences Fund" (2022M059) phased achievement)

(Author Unit: School of Journalism and Communication bet365 Play online games of Northwest University)