With 5G、Web3.0 and the iterative development of technologies such as the Metaverse，bet365 champions league is embedded in human society in a new way of connection，Society is also undergoing deconstruction and reconstruction according to the logic of bet365 champions league。Some scholars believe，The current development of science and technology has far surpassed the thinking of this era，It is difficult for researchers to grasp its direction as a whole。In the social field，Modernity also brings difficulties in philosophical thought，And this reason comes from the loss of caring for the ultimate value of people and society。In subject area，Objective analysis and argumentation of single facts and technologies，Unable to reflect the initiative of human beings as subjects，For example, the mind possessed by humans、Instinct of consciousness and behavioral practice。

Further explanation，The extensive research paradigms and frameworks of mass bet365 champions league in the past cannot cope with new social scenarios、Fully explain the evolution of media and the “individual” in it。For example, the Internet, as a high-dimensional medium, deconstructs traditional mass society，The original society with institutions as the main operating body was split into a "particle-based" society with individuals as the main operating body。New bet365 champions league Era，Individuals who were previously hidden in mass society are gradually being discovered，Have self-personality、Endowed individuals gradually become the main actors in the network society。From this，Lots of ignored micro-content、Micro resources and micro forces are activated and mobilized。In the Internet Society，Under the leadership of individuals and groups，Crowdsourcing production、Knowledge Economy、Live streaming and other phenomena are emerging in an endless stream，Constitutes a new bet365 champions league landscape。Under the new bet365 champions league field，The individual as the basic unit of bet365 champions league evokes the elements of the discipline、Reconstruction of boundaries and research paradigms，This reconstruction is reflected in the new thinking turn of the discipline and the construction of elevated dimensions。

　　Reconstructing bet365 champions league studies based on “individual”

In terms of thinking，We must pay attention to the function logic of technology，At the same time, we also need to be aware of the subjectivity of the people behind the technology。Therefore，bet365 champions league research needs to be truly based on the development of media technology，Focus on the development of people and society，Return to the true human mind。However，The current dilemma of bet365 champions league studies comes from its cross-disciplinary nature，Reconstructing bet365 champions league studies requires breaking the past issue orientation，Find common reference points for research in various fields，Making it the key to “connecting” various elements in the construction of bet365 champions league disciplines。Just from this point of view，Although each field has different research topics，But what they have in common is that they all pay attention to the relationship between social phenomena and individuals and the groups to which individuals belong。Marx and Engels also believed that，“Social structures and countries always arise from the life process of certain individuals”。From this，Individuals are the active subjects of material production and spiritual production，The realization of personal value requires continuous breaking of the shackles of modernity，Towards freedom and reason。

In the context of bet365 champions league，Human behavior is explicit，Is an important indicator to consider the bet365 champions league effect。An individual’s bet365 champions league behavior can characterize his or her psychology、Emotion、Attitudes and Social Relations。At the same time，Human behavior is also the foundation and strength of social structure，Individual behavior represents the individual's mind、Imagination and freedom of action；Social behavior practice is generated from individual behavior，Reflects the circle relationship、Power structure and value orientation。However，The explanation of individual behavior in bet365 champions league science still remains at the feedback stage of effect research，Measurement of behavioral outcomes ignores the mutually constitutive relationship between people and media and people and environment in digital bet365 champions league。Therefore，There is an urgent need for fine-grained rethinking and analysis of human behavior in the bet365 champions league field。

　　“Behavior” promotes the reconstruction of bet365 champions league studies

The important inspiration of behavioral science to bet365 champions league research is，“Behavior” is not only the study of specific practical behaviors of human beings，Still a kind of history、Thinking in terms of functions and situations。Research on behavior in the history of bet365 champions league research，Also experienced behaviorism、The development of behavioral field to Bandura’s three-dimensional interaction model。However，Today’s bet365 champions league is no longer the past behavior of isolating “social framework” and “technical vehicle”，It is an important theoretical category that governs individuals and the media environment。

Starting from the attributes of behavior in behavioral science，bet365 champions league behavior is embodied and relevant、Dynamic、Characteristics of high dimensions。Specifically，We position the "behavior" category as the key node connecting people and the environment，“Behavior” is both an external social factor、Reflection of technical factors and bet365 champions league environment，Another individual internal mind、Cognition、A comprehensive reflection of attitudes and emotions。At the same time，Behavior also affects people’s minds、Technological Development and Media Environment，As a representation of people in the bet365 champions league environment，Play a controlling role in the mutual construction of people and the environment。Take immersive bet365 champions league as an example，VR and other media forms transcend traditional media affordances，Further understanding of the user’s mental model、Influence on spatial cognition and social behavior，And user behavior has also become the focus of research on the mutual construction of media and environment。

　　Research directions and key issues in behavioral bet365 champions league

Different from the previous tool-borrowing interdisciplinarity，The interdisciplinary construction of behavioral science and bet365 champions league puts more emphasis on the formation of disciplinary integration research，Realize dimensionality reconstruction across disciplinary boundaries。This dimensional upgrading of the discipline reconstruction uses the category of “behavior” as a common reference point for the interaction between bet365 champions league studies and other disciplines，Unifying behavioral science、Cognitive Neuroscience、Computational Science、Information Science、Anthropology and other disciplines，Includes a variety of emerging research paradigms。The category of “behavior” thus becomes a representation of “real” individuals in digital interactions，And become a "public domain" that interacts with other research。

In terms of research orientation and key issues，The research objects of behavioral bet365 champions league can be roughly divided into three categories: individuals in bet365 champions league、bet365 champions league behavior and media environment。In terms of theoretical radius，Affordance from the perspective of ecological psychology is the relationship attribute between the organism and the environment，Emphasis on the relationship between technology and participants，corresponds to the relationship category of bet365 champions league behavior。

Starting from the bet365 champions league individual，The interaction between individuals and the media environment and bet365 champions league behavior includes cognitive affordances and perceived social affordances。This affordance jointly emphasizes the cognitive ability behind individual behavior，and the mind embedded in the overall relational situation、Body and culture, etc.。In a media-based society，Users with cognitive affordances have awareness of media technology and society、Emotional and value needs，Further proactive media interactions。

In media environment，Technology has become a sudden driving force that promotes the development of media systems，Mainly reflected in technical affordances and social affordances, etc.。Media directly or potentially，Influence personal cognition and bet365 champions league behavior through technological affordances。Today，Although the algorithms in platform media do not provide users with a direct interactive interface，But it secretly affects users’ behavior and social structure，For example, Twitter increased its character limit from 140 words to 280 words in 2017，Caused changes in users’ bet365 champions league behavior。Therefore，In subsequent empirical research，bet365 champions league behavior serves as an independent variable that affects bet365 champions league individuals and the media environment，It also spreads individual perception、Cognition、Dependent variables of attitude and intention，And shaped by the media environment。

When analyzing individual behavior in real or virtual environments，Behavioral Economics “Agent” Assumption (i.e. Bounded Rationality、Limited self-interest and limited willpower) have certain implications for current bet365 champions league research。Generally speaking，The neural mechanism of personal bet365 champions league behavior can be derived from personal decision-making、Analyze three aspects of decision-making preferences and behavioral consequences。After the “actor” assumption replaces the “rational person” assumption，The analysis of group behavior requires attention to the emergence of technology-based self-organizing behavior，We also need to see group polarization formed by illogical content and emotional contagion。

In summary，The human scale is to judge the future bet365 champions league form、The value criterion of bet365 champions league rules，Follow the people-oriented development logic，Observing personal digital bet365 champions league behaviors under media changes is the key to reconstructing bet365 champions league studies。Behavioral bet365 champions league takes the individual as the basis for constructing the discipline，Use the category of “behavior” as a common reference point for research in various fields，In order to build an upgraded interdisciplinary system that unifies multiple disciplines and theoretical paradigms，Broadening the horizons of bet365 champions league studies。Keep an open eye on the diversity of individuals and the complexity of changing times，Through the continuous search for freedom、The ultimate value of equality and rationality，The public value commitment that supports bet365 champions league studies。

　(Author’s affiliation: School of Journalism and bet365 champions league, Beijing Normal University)