The epidemic accelerates the digitalization process of socialization，It also makes the digital survival and development of the elderly into the focus of attention to the social governance of the post -epidemic era。Elderly social governance must not only pay attention to digital gap，It should be shifted to the diversified demand of digital dividends from a active aging perspective。It requires a social governance system in the context of innovation media society，Give full play to the spread of intelligent information in accurate penetration、The main body is synergy、Social governance advantages in function coupling and scenes，Ecology in social governance、Industrial Ecology、Smart civilization ecology and other dimensions，Construction is more positive、More tolerance for the elderly digital society ecosystem。

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Social governance ecological level，Realizing the deep integration of the all -media communication system and the modern social governance system。from various smart media platforms、The all -media communication system composed of forms and functions has penetrated in all aspects of society，Become a guidance of public opinion、Network Security、Digital economy development、The powerful guarantee of the construction of smart cities and digital life。From an ecological perspective，The possibility of deep integration of the entire media communication system and the modern social governance system，Smart media is a network node that people interact in specific scenarios bet365 Play online games in specific scenarios，Make sure information、Data、Value, etc. The orderly flow in the ecology、Smooth communication and precise governance，Ensure that social governance from scenes to ecological development，Play an important role。

Smart media participating in the elderly digital society ecological construction，It is necessary to systematize the whole media communication，Its core path is to implement "soft and hard and hardly apply for users and data resources、Cooperative Connection "Strategy。"Hard" is through TV、Mobile phone and other manufacturers cooperation，Build a media content platform，Create the entrance to the content consumption of elderly users; "soft" is through information production and aggregation，Create brand power and credibility，Increases the stickiness of elderly users;、Service Resources，Develop O2O business based on local pension services; "Lian Heng" is to use the social media platform to give full play to the initiative of the elderly，Encourage energy、The elderly who are willing to serve the elderly participate in community management and decision -making，Build an integrated elderly public opinion guidance and public service platform，Enhance the sense of social participation and self -efficacy of the elderly。

Based on this，"Smart Media+Social Governance of Elderly" is an infrastructure all -media communication ecology，It should include the all -media matrix platform with coordinated development with artificial intelligence as the core、Cloud Media content integration service platform、Smart City Comprehensive Application Data Platform。At this time，Smart media no longer serve as a specific media form or tool，Instead, it is embedded in the Bet365 lotto review mass communication as "gene"、Group communication、Organizational communication、Interpersonal Communication Cross -overlated complex network，Organic composition part of becoming an elderly digital society ecology。

　　Ensure that the individual service needs of the elderly

Industrial ecological level，Promote the development of smart pension economy。Smart pension economy is a digital economy、Scene economy、Economy of the experience economy，It is one of the important forms of the future development of the elderly digital society。Smart media with its extensive users and relations resources、Powerful calculation and distribution ability，and different industries、Interactive fusion between economic forms and even economic scenes，It is an important structural factors for becoming an important pension economy，It is mainly reflected in demand leaders、Scene driver、Technical empowerment and cross -border cooperation。

Current，Insufficient depth of integration between digital technology and pension services，Smart pension faces the dual obstruction problem of technical development and service promotion "demand response"。The design and development of smart pension service products should be based on data，Constructing a precise identification system at the level of supply and demand at the construction of smart pensions，To meet the refined needs of elderly groups with different information products with accurate old information products，Greed up the "feeling" of wisdom pension in the lives of the elderly，Improve smart pension in different fields、The availability and applicability of crowds and regions，Assisting the elderly with "digital tolerance" to help the elderly break the "digital gap"。At this time, the intelligent Bet365 app download media will become an informatization platform for social governance in the post -epidemic era，Implement cross -department、cross -level、Cross -business comprehensive information sharing，Optimized allocation of smart pension resources，Forms "a platform、Multi -party gathering、Commonly Promoting Social Governance Mode。

Rich scene resources are the advantages of smart media，Scene becomes information、Requirements、Connection logic of relationships and services，Continuously digging the potential needs and value of the elderly，Born a new elderly economic form，It has gradually become an important extension of the guidance of public opinion and social governance for the elderly。For example，You can use the smart community center system，Putting the needs of the elderly with the e -commerce platform、Related merchants related to the elderly service agency，Create a "15 -minute life circle" such as "micro -vegetable field", "micro -day care", "micro -aging"，Ensure the personalization of the elderly、Scenic service requirements。You can use the information aggregation advantage of intelligent media，Relying on the pension service database、Information network and digital processing technology，Establish efficiency、Open integrated platform，Supply side of the elderly service、Demand side、Diversity subjects such as pension supporting services and supervision are included in，Stimulation of the enthusiasm of smart pension services、Effective and innovative。

　　Promoting the ethical construction of the elderly digital society

Smart civilization ecological level，Promoting the ethical construction of the elderly digital society。Elderly digital society hidden certain ethical risks，Safety out of control in the human -machine Bet365 app download interaction mode、Responsibility under the dilemma of subject identification、CICC of the elderly information class and the loss of the main body under the control of intelligent technology。These risks are affected by multiple factors，If over -emphasis on traffic logic and intelligent algorithm，It will lead to the dislocation of human -machine relations and the subjective alienation of the person，Even evolved into an inequality of life right。

For the above questions，First，It should show the "people -oriented" value kernel，Respect the main position of the elderly。The essence of the ethical risk of the elderly digital society is the rational rationality of the technical rationality，The value rationality should be returned to humanism for this，Persist in all people -oriented，Environmental perception of biological intelligence、Memory、Inference and moral judgment，Search with machine intelligence、Calculation、Unlimited distribution ability，Incorporate human moral standards and human civilization into the standard of smart devices and algorithms。For example，We can develop intelligent technology such as health code into a healthy integrated service platform for the elderly，Establish a channel from "Xinxinhe" to "Heart Seal"，Innovate humanized social intelligent governance methods。

Next，Strengthen ethical regulation and system construction。Budging from the more mature Asimov law、Assirima's artificial intelligence principle, etc.，Accelerate the development of ethical specifications that are suitable for the elderly digital social governance and smart pension scene，Fully fusion of filial piety ethics and intelligent technology ethics，Consider the special attributes of the elderly。To clarify the responsibility bet365 best casino games boundary of different subjects in the elderly digital society，Given the right to the elderly with the concept of digital tolerance，If the right to dominate the algorithm and the right to decide the intelligent algorithm，Make sure that the right to decide the elderly is not infringed。

Last，Promoting technological fusion innovation，Improve the safety of smart pension products。From a technical point of view，To avoid the risk of "offside" of intelligent technology，Preventing technical purposes from being above human goals，Need to improve it through digital literacy、Human -machine collaborative design，Solve the obstacles of the elderly using intelligent technology。From the perspective of public responsibility，The government should actively actively act as，Increase policy investment in smart pension products、Market guidance and industry supervision，Avoid the technical breakout problem caused by "algorithm black box"，Avoiding the bias of the product brought about by the infinite expansion of capital in terms of value orientation。For example，The government can release a list of requirements for smart pension application scenarios in time，From security、Travel、Health Service、Intelligent companionship and other aspects guide corporate innovation technology and services。

To sum up，Build an elderly digital social ecosystem with intelligent media as its core，It should fully reflect the humanization and diversification of governance，The concept of digital tolerance、All media communication system architecture、Innovative construction of the elderly service scene and mode，Construction and co -governance shared elderly digital society ecology，Practice "People's City People's Construction、The important concept of the people'bet365 best casino games s city for the people，Improve the modern social governance system。

　　(This article is the National Social Science Foundation key project "Intelligent Information Communication and Super Cities Social Governance" (22AXW008) phase results)

(Author Unit: School of Journalism and Communication of Shanghai University)