Current，Platform media with clear business purposes and distinctive technical characteristics continuously intervene in the production and communication of information content。They become people's obtaining various information channels，It is also building a new media ecology。

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　In a real society，Platform media developed from Internet companies is not only an independent enterprise、Support in the platform economy circle，It is a hub that configures social resources。Platform media has socialized connection、Features of social production。With the help of social platforms，Platform media has gathered huge quantities、Diverse users，In the production of information content，It has also realized the transformation from professionalization to socialization。

Now，Some platform media not only have strong capital、Massive data and hundreds of millions of users，Its influence has spread throughout the economy、Culture and society and other fields。Although they regard themselves as platform companies or technology companies，But in the production and dissemination of information content，By screening、filter、Classification and other mechanisms，Use various self -media platforms、Application account, etc. to play "Opinion Leaders"，Use information fragmentation、Information is incarnation and insufficient information of user information、Emotional and obedient psychology, etc.，Differentiated and eliminated the dominance and social influence of mainstream media，It affects the direction of public opinion。It is worth noting bet365 live casino games that it is，Some Internet super platforms in China are basically listed overseas，This exists in the risk of overseas forces through capital that affects the mainstream value system and ideology of the country。

　​​Existing problems in content production

　Current，Platform media mainly comes from Internet companies，Followed business logic and technical logic in operation，To achieve your own business value，Pursue user scale，To realize traffic monetization through massive users is its main appeal，This will inevitably cause some problems。

The quality of information content decreases and structural imbalances。Current，The problem of criticism in the production of platform -type media is mainly concentrated in false information、Vulgar content and title party, etc.。Especially image category、The in -depth falsification of fake information of audio and video fake information is increasingly complicated。At the same time，A large number of settings of UGC content，Reduce the standard of content production，Low quality of information content。Another，The content category of platform media is uneven，The content supply pool is mainly entertainment、content of information or viewpoint，The number of news information is obviously insufficient。This makes users see less high -quality news，Help news entertainment、Views Emotional，When the news event occurs，"saliva" brush screen phenomenon often appears。

The circulation section of the Internet public opinion gradually forms。Platform media has promoted the social production of information，Mass users due to interests、Condition、Different topics，Especially based on emotional identity，Circularization of online public opinion。Although the circle layer is helpful to condense users in a discrete state，But it Bet365 lotto review also caused the "echo room" or "cocoon room" effect，Forms a "isolation wall" between these "echo rooms" or "cocoon houses"，Human "separation" caused by network space，Not only hinders the free flow of information and viewpoints，It also affects the healthy development of the online ecological environment。

Elimination of the "post -truth" phenomenon that affects mainstream values。In the "post -truth" era，In order to get greater attention，Information producer、The attention point of the publisher is no longer a fact，Instead, it is a factor that can produce an eye -catching function and sensational effect，Leading information reporting heavy emotional vent、Light facts explore。Some platform media around hot spots、Sensitive topics，This phenomenon is further enlarged through algorithms，and widely spread on social networks with a "sense of substitution" with scenarios。The flood of the phenomenon of "post -truth" not only occupies the space and resources of the spread of mainstream values，It also weakened the integration ability of mainstream ideology，exacerbated the risk of the edge of the mainstream media。

　Reasons for content production problems

Platform media has a unique operating mode and development advantage，But in the process of its prosperity, some practical problems also appeared。Deepen the cause of these problems，Help the governance of platform media，Promote its benign development。

Excessive pursuit of traffic is weakened, the barrier function。Internet giant platforms with massive users occupy a large number of market share，At the same time, master data analysis、Algorithm recommendation and other technologies。To avoid being overwhelmed and completed by massive information，In the production and dissemination of news Bet365 app download information，or the title party style operation，Purchase of conflict topics。In order to pursue "traffic", it has ignored the quality of the quality of the content，The consequences are the upside down normal news value sequence，Virus spread to the content homogeneity and harmful information of content。

It is difficult to get rid of the influence of subjective factors。New technologies have given platform media strong information production and communication capabilities and users' aggregation capabilities。The open platform makes each user a free information publisher，With artificial intelligence technology to complete the screening of huge amounts of information、Evaluation，Become an inevitable choice。but，The complexity of the language itself、Public opinion ecology and other factors have increased simply relying on machines to identify、​​Difficulty of judgment。Another，Technology such as robot writing and algorithm recommendation，Also bias、Discrimination、Interference with bad factors such as hunting 奇，"Technical Neutral" coat is wrapped in the influence of subjective consciousness。

Users have dependence psychology。Have capital、Technology、Super Platform media with the advantages of market and user，Basically controlled information production、social channels and Internet of Things network，and make it an infrastructure of society。In its dominant information environment，People habitually treat and use the medium as an entertainment tool or lifestyle that can make them feel psychological "massage"。Over the past，Users face the various fragmented information pushed in front of them and become lazy to think、Disting "rationality"，It also makes it easier to be emotional in the public opinion field，Then bet365 Play online games it responds to the characteristics of the dissemination of the "post -truth" era。

　Strategy to respond to content production problems

Internet space management is an important part of the modernization of national governance。The treatment of platform -type media content production is a systematic engineering，We need to be based on a new cognition of it，Gathering the wisdom of all parties，From the concept of the concept、Technical leading good and government -led，Build a multi -party collaborative governance system。

Conceptual change: to keep innovation and eliminate technology first。The application of new technologies has greatly promoted the development of content productive forces and highlights its value，but，We cannot ignore the dominance of the people in the content production and fall into the "technical supreme theory"。We need to use the vision of development to examine the impact of new technologies on information production and communication，It is finally a tool for content production，The category belonging to the means or form，but still the meaning of life、content of values。Only correct understanding and insights the real state and needs of users，The best adaptation of content and technology，can be produced to produce high -quality products and services。

Technology towards good: Realize the blend of the rational and value rationality of tools。Rely on manually to identify massive information、Monitoring and filter，Not only time will time and labor，Sometimes there are error correction lag、illegal error and other problems。Therefore，Promoting automation、Research and Application of Batch Factive Research Technology，Not only need to continuously upgrade natural language processing technology at the technical level，Improve the ability to identify bad information，And need to be between the rational and value bet365 Play online games rationality of the tool，and mainstream value、Seek a balance point between the interests of corporate interests and user needs。Special need to guide public opinion、Social benefits and other conceptual algorithms、Modelization，Technically given high -quality information a certain priority，Leading status of consolidating correct values。

Government -led: Build a multi -party collaborative governance system。The main body of the network information content ecology is mainly by relevant government departments、Composition of network operators and platform enterprises。The government department is the dominant force in the governance system，Formulate accountability standards at the regulation level，For online operators、Platform enterprise and content producers implement daily management。Network operators are collaborative participants in the governance system，By using interception、filter、Shielding and other technical means to clean up harmful information。Platform enterprise as a platform media operator and owner，Affordable to the main responsibility in information content governance，It is necessary to improve its own review mechanism and risk assessment mechanism，Specify the production and release of information content。Only multiple parties complement each other、Work together，can we build a clear and clear network space ecology。

The development of platform -type media has benefited from the rapid development of the socialist market economy with Chinese characteristics。Create a standardized and orderly content production environment，Performing social responsibility，It is an important way for platform media to enhance its influence and competitive advantages，It is the only way to build a healthy and harmonious bet365 live casino games network public opinion ecology。

(Author Unit: Renmin University of China Journalism and Social Development Research Center)