Current，Platform media with clear commercial purposes and distinctive technical characteristics continue to intervene in the production and dissemination of bet365 score content。While becoming a way for people to obtain all kinds of bet365 score，Also building a new media ecology。

　Influence on public bet365 score environment and communication pattern

　In real society，Platform media developed from Internet companies are not only independently operated companies、Support in the platform economic circle，It is also a hub for allocating social resources。Platform media has social connections、Characteristics of socialized production。With the help of social platforms，Platform media has gathered a huge number of people、Diverse users，In the production of bet365 score content，Also realized the transformation from specialization to socialization。

Present，Some platform media not only have strong capital、Massive data and hundreds of millions of users，Its influence has spread throughout the economy、Cultural and social fields。Although they view themselves as platform companies or technology companies，But in the production and dissemination process of bet365 score content，Pass filter、Filter、Classification and other mechanisms，Use various self-media platforms、Use your account to play the role of “opinion leader”，Exploiting bet365 score fragmentation、bet365 score asymmetry and the lack of bet365 score discrimination among the majority of users、Emotional and herd mentality, etc.，Divided and eliminated the communication dominance and social influence of mainstream media，Influenced the trend of public opinion。What deserves attention，Some domestic Internet super platforms are basically listed overseas，There is a risk that foreign forces will influence the domestic mainstream value system and ideology through capital。

　Existing problems in bet365 score production

　Current，bet365 score mainly comes from Internet companies，Business logic and technical logic are followed during operation，In order to achieve your own business value，Pursue user scale，Making traffic monetization through massive users is its main appeal，This will inevitably cause some problems。

Decline in the quality of bet365 score content and structural imbalance。current，The most criticized problems in platform media content production are mainly false bet365 score、Vulgar content and clickbait, etc.。Especially images、Deep forgery of audio and video false bet365 score is becoming increasingly complex。At the same time，A large number of UGC content，Lowered the standards of content production，Causing low quality of bet365 score content。Also，The content categories of platform media are unevenly distributed，The content supply pool is mainly entertainment categories、Informative or opinion-based content，The amount of news bet365 score is obviously insufficient。This results in users seeing less quality news，Promoted the entertainment of news、Emotional opinion，When news events happen，The phenomenon of "drool" often appears on the screen。

The circles of online public opinion are gradually forming。Platform media promotes the social production of bet365 score，Massive users due to interests、Appeal、Differences in topics, etc.，Especially based on emotional identification，The formation of a stratified network of public opinion。Although stratification helps to unite discrete users，But it also triggered the "echo chamber" or "cocoon room" effect，A series of "walls" are formed between these "echo chambers" or "cocoons"，Causing artificial "division" in cyberspace，Both hinders the free flow of bet365 score and opinions，It also affects the healthy development of the network ecological environment。

Amplifying the “post-truth” phenomenon to affect the recognition of mainstream values。In the "post-truth" era，In order to gain greater attention，bet365 score producer、The publisher’s focus is no longer on the facts，It is a factor that can produce eye-catching and sensational effects，Resulting in bet365 score reporting focusing on emotional catharsis、Light fact exploration。Some platform media focus on hot topics、Sensitive topic，This phenomenon is further amplified through algorithm recommendation，And spread widely on social networks with a sense of "immersion" in the situation。The proliferation of “post-truth” phenomenon not only occupies the space and resources for the dissemination of mainstream values，It also weakens the integration ability of mainstream ideology，Intensified the risk of mainstream media being marginalized。

　Reasons for bet365 score production problems

bet365 score has unique operating models and development advantages，However, some practical problems have also emerged during its prosperity and development。Dive into the causes of these problems，Conducive to the governance of bet365 score，Promote its healthy development。

Excessive pursuit of traffic weakens the control function。The giant Internet platform with a large number of users occupies a large market share，Also masters data analysis、Algorithm recommendation and other technologies。In order to avoid being overwhelmed by massive bet365 score and realize traffic monetization，In the production and dissemination of news bet365 score，Or perform clickbait-style operations，Or hyping up conflicting topics。In order to pursue "traffic", we neglected to check the quality of the content，The consequence is to reverse the normal sequence of news values，Leading to homogenization of content and viral spread of harmful bet365 score。

It is technically difficult to get rid of the influence of subjective factors。New technology gives platform media powerful bet365 score production and dissemination capabilities and user aggregation capabilities。The open platform enables every user to be a free publisher of bet365 score，Use artificial intelligence technology to complete the screening of huge amounts of bet365 score、Evaluation，Becoming an inevitable choice。But，The complexity of the language itself、The variability of public opinion ecology and other factors make it more difficult to rely solely on machines for screening、Difficulty of judgment。Also，Technologies such as robot writing and algorithm recommendation，Will also be prejudiced、Discrimination、Interference from novelty and other undesirable factors，The influence of subjective consciousness is wrapped under the cloak of "technological neutrality"。

Users have a dependency mentality。Own capital、Technology、Super platform media with market and user advantages，Basically controlled bet365 score production、Social channels and IoT network，And make it the infrastructure of society。In its dominant bet365 score environment，People habitually view contact and use of media as an entertainment tool or lifestyle that allows them to feel psychological "massage"。If things continue like this，Users become lazy to think when faced with all kinds of fragmented bet365 score pushed in front of them、Departure from "rationality"，It also makes it easier to be emotional in the public opinion field，In turn, it responds to the communication characteristics of the "post-truth" era。

　Strategies for dealing with bet365 score production issues

Internet space governance is an important part of the modernization of national governance。The governance of platform media bet365 score production is a systematic project，We need to have a new understanding of it，Gathering wisdom from all parties，Change from concept、Start with technology for good and government leadership，Building a multi-party collaborative governance system。

Change of concept: eliminate technology supremacy with integrity and innovation。The application of new technologies has greatly promoted the development of content productivity and highlighted its value，But，We cannot ignore the dominance of people in content production and fall into the trap of "technological supremacy"。We need to examine the impact of new technologies on bet365 score production and dissemination from a developmental perspective，After all, it is a tool that serves content production，Belongs to the category of means or form，What touches people’s hearts is still the meaning of life、Content of values。Only by correctly understanding and insight into the real status and needs of users，Achieve the best adaptation of content and technology，In order to produce high-quality products and services。

Technology for good: realizing the integration of instrumental rationality and value rationality。Rely completely on manual identification of massive bet365 score、Monitoring and Filtering，Not only time-consuming and laborious，Sometimes error correction lag occurs、Problems such as omissions and errors。Therefore，Promote automation、Research and development and application of batch fact-checking technology，It is not only necessary to continuously upgrade natural language processing technology at the technical level，Improve the ability to identify bad bet365 score，And it needs to be between instrumental rationality and value rationality，And mainstream value、Finding a balance between corporate interests and user needs。Special need to guide public opinion、Algorithmization of concepts such as social benefits、Modeling，Technically give high-quality bet365 score a certain priority，Consolidate the leading position of correct values。

Government-led: Build a multi-party collaborative governance system。The governance body of the network bet365 score content ecology is mainly composed of relevant government departments、Composition of network operators and platform companies。Government departments are the leading force in the governance system，Develop accountability standards at the regulatory level，Treat network operators according to law、Platform companies and content producers implement daily management。Network operators are collaborative participants in the governance system，Interception by application、Filter、Blocking and other technical means to clean up harmful bet365 score。Platform enterprises as operators and owners of platform media，Bears the main responsibility in bet365 score content management，Should improve its own review mechanism and risk assessment mechanism，Standardize the production and release of bet365 score content。Only multiple parties complement each other、Work together，In order to build a clean and peaceful cyberspace ecology。

The development of platform media benefits from the rapid development of the socialist market economy with Chinese characteristics。Create a standardized and orderly bet365 score production environment，Perform social responsibility，Is an important way for platform media to improve their influence and competitive advantage，It is the only way to build a healthy and harmonious online public opinion ecology。

(Author’s unit: Journalism and bet365 score Development Research Center of Renmin University of China)