Social Media Age，Media empowerment makes the threshold for ordinary people participating in information production and dissemination continuously，This breaks the original communication pattern，Create a new communication field。With the blessing of 5G technology，Information communication gradually moves to socialization and video，This means that the carrier and range of information dissemination are further expanded。Now，Douyin、Kuaishou and other video platforms have become gathering places for various types of information content creators，The way of information dissemination has generated huge changes。

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Traditional Media Age，Information communication mostly depends on fixed communication space，The popularity of mobile communication technology has realized the mobility of information dissemination，Mobile terminals have become an important port for people's information acquisition and dissemination。The use of mobile terminals allows people to receive and spread more information through social media。The development of media technology also provides good technical support for mobile video platforms。The rise of short videos in 2013，Everyone can pick up mobile phones for video shooting。2016，The wave of webcast sweeps the land of China。Short Video and Live Collection Audiovisual，The content of the communication is colorful，The threshold for information understanding continues to decrease，This highlights the personality and popularization of content presentation。

The spread of short videos will spread the main body、Communication symbols and communication content bet365 best casino games for personalization，Communicate with the audience with specific characters，Make the communication content more communicative，The spread is smoother。On social media platform，All kinds of information are presented in a "short flat" way by content creators，Make users quickly understand and consume in the fragmented time。Personalized and popular communication content has continuously promoted boring knowledge fun、Popularization of professional knowledge，Therefore, in the subtle way to improve the public's information literacy and knowledge literacy，Improve people's information acceptance and use ability in digital society。

Another，On social media，The audience has changed the role of a single information recipient，Development of social relations -based content production and exchange methods。User from different social classes，When receiving the corresponding information, it spreads the information。This kind of information -based information dissemination is more rapid，The impact is more widely，so as to greatly improve the efficiency of information dissemination。

Socialized communication method，Communication scenarios have also been restructured: social media information dissemination not only focuses on "content as king" but also "timely match"，Meet the information requirements of the audience in different scenarios。Based on algorithm technology and the huge connection of the Internet，Platform uses background data to continuously carry out user portraits to personalized push，Realized personalized customization of information live scene。

Social media as an open content production、Displayed online community，Decentralization and open network connection activates the desire of user sharing information。Participation is an important part of promoting information Bet365 app download transmission and sharing，Users not only act as content producers in the platform、The character of the communicator，Also consumers、The identity of the questioner intervenes interaction。

　　Constantly innovating major theme reporting methods

major theme reporting means that the media revolves around the government's major decisions、Positive publicity reports and information dissemination of strategic deployment and social hotspots。Major theme reports are reports of great importance and characteristics as my country，It is the highlight of media reports of reform and innovation。Good reporting of major themes for the proper values ​​of the public、Has an important role，Has an important role。From the perspective of social governance，Media deep integration faces a new stage of medium governance，Media characters have a functional change，Become a collaborator of social governance，and major theme reports as an important starting point for medium governance，It should be actively effective。

In recent years，With the transformation and upgrade of technology，The media rely on advanced technical means to expand high -quality content production capacity。The production process of the media has been innovative development，Clues Collection、News Writing、distribution feedback and other links is more intelligent。Especially 5G technology with ultra -high -definition dissemination quality and rapid communication rate，Let the video become the mainstream of the present。Since the country issued the "Opinions on Accelerating the Deep Integration of Media" since 2020，my country's media promotes the road of deep integration and transformation。Where，In terms of news business，Under the blessing of technology，Mainstream media have launched multi -mode news works，Add h5 interaction、VR and other bet365 Play online games technologies，Video News、Vlog News、VR News, etc.。New forms of news works not only enhance the texture and temperature of news reports，expanded high -quality content production capacity，It also made the audience a new cognition about news reports。Major theme reporting uses the interactivity of the social media、immersion type and other features，Strengthen the interaction between the audience and the news，Improve information "Increase"，Efforts to go deep into the hearts of the people，It is a new achievement that uses social media。Multi -mode work，Comprehensive、Multi -angle to meet the personal needs of the audience，Grasp the advantages of the current intelligence media era，Empowerment for high -quality news works，Propaganda public value。

For example，"People's Daily"、Xinhua News Agency、China International Television (CGTN) and other central media to make full use of overseas social media platforms to spread，The influence continues to increase。From the main body of the report，CGTN through overseas social media platform，From the main body of the report、Platform users and reporting technology have achieved the goal of telling the story of the Winter Olympics。The integration and development of multiple social media platforms in China is clear with Chinese characteristics，Provides strong support for building a Chinese discourse system and narrative system。In terms of major theme reports such as "Celebrating the 100th Anniversary of the Founding of the Communist Party of China"，All kinds of media have adopted rich and diverse display forms，Including short videos、live broadcast and other forms spread。

Social media shows features in the spread。Ru Dou's content has its own unique "short flat" narrative style，Segment drama conflict to ensure the accurate communication of information bet365 best casino games in a limited time。Many content is committed to restoring the context of life，The content of the output uses the approachable narrative method，The content is wonderful and attractive。At the same time, the interaction of Douyin spreads content is very good，Users can recommend the video they like to friends in one click。Douyin also sets the same model、Function of the same music，Added hot spots。

　　Improve the effectiveness of major theme communication

As Mc Luhan said，Any kind of technology tends to create a new human environment。In the social media environment，Dynamics of spreading have changed，The audience has changed from passive receivers to active communicationists。At the same time，For the communicator，If you want to achieve the maximum communication effect，It is necessary to actively and fully consider the reporting angle when the content is produced，Diversifying the perspective of news report works，Match the needs of the audience from different perspectives。and major theme reports contain political significance to a certain extent，So，Multiple report perspective will improve the accuracy of news and publicity。

For example，Among the 20th spirit of the party，New media, especially social media, is not limited to macro perspectives in the era of traditional media，Instead, start from the perspective and micro perspective，Especially from a micro perspective such as ordinary people to show my country's development achievements，Looking back on the glory of my country's development，It is an innovation of the spread of major theme reports。

Although major theme reports need to be based on political highs，With publicity report as the core，But still needs to be based on the principle of party spirit，Fully excavate the needs of the people of the grassroots at the grassroots level，Especially in the young and immersive communication bet365 live casino games method, transmit information to the audience。From the perspective of discourse，Social media is changing the large incision of the traditional media era、The dissemination of rituals，Instead of being close to the people, the words are the main ways of words。Social media can cut in from various micro perspectives in the reporting voice，To tell stories、A humane way of removing charm of the previously promoted colors，So as to change the stereotype of the audience for major theme reports。Combining "publicity" with "people -oriented"，Enhance the vividness of the Chinese story，to evoke the emotional resonance of the audience。

Social Media Age，Emotional communication effect is the top priority in the process of media communication。The media in the new era not only assume the function of passing information to the audience，More responsibility for the connection and integration responsibility of all links and elements of society，to enhance the audience's sense of recognition of society and the country。

Social media is good at spreading information in a way to tell stories。Reflecting the emergence and development of various policies in a story -based interpretation method，It will effectively enhance the readability of major theme spread。Convert official reports into more specific、Vivid expression，Form the tension of communication，Enhance language expression ability，Actively embrace the culture of the new era，Therefore, a wide range of audiences infected with the people，presents the image of a big country through the side of the lively character story。At the same time，live broadcast、VR、AI and other technologies flourish，Make the intention of vividly show the intention of the news scene to be realized，Innovative three -dimensional communication，Enhance the immersive experience of the audience，Bet365 lotto review Make the audience truly "immersed"。

From graphic、Questions and Answers、Short video again to live broadcast，Social media helps news report innovation，Not only does it meet the needs of the industry's transformation and development needs，It also helps to show a new image of Chinese -style modernization from the specific details。

　　(The author is a lecturer at the School of Literature and News and Communication of Yantai University)