With the rapid development of information technology and the wide application of the Internet，The era of the media has arrived，Traditional media and emerging media penetrate each other、Fusion of each other，Show a diverse and diversified situation。In this background，Public opinion guidance work faces unprecedented challenges and opportunities。When facing a variety of media methods and channels，News guidance work needs to be more scientific、Precision、Multiple methods and means，and the fusion trend of short video+news comments，It just conforms to the new requirements guided by public opinion in the era of Rong Media。

Short Video News Review is a new way of news reviews that have gradually emerged in recent years，Interpretation of news events or hot topics in the form of short video、Express views、expression emotion, etc.。Due to its "short、Ping、Quick communication advantage，Short video news reviews have become "light cavalry" in news comments。It blends text、Sound、Image、Video、Animation and other diversified audiovisual elements，Can better attract users' attention，Fast spread of communication、Wide coverage、Strong interaction and other characteristics。Facing intelligence、Digitalization、Fragmented melting media communication environment，How to better meet the views of the audience，Do the Dingxing Disk guided by public opinion，It has also become a problem Bet365 lotto review that the media urgently needs to think。

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Generally speaking，The length of the short video is about 100 seconds，There are also some short video content within 5 minutes。Overall，Excessive issues are difficult to grow in a short time、Specifies clearly，Small and fine micro comments are more suitable for short video creation。In the creation of short video news reviews，You can start considering how to choose a topic from two aspects。First, select the current hot news for evaluation，For example, CCTV launched the "Anchor Said" program，That is the news event in the "News Broadcast" by the anchor combined with the news network，Make a minute of comments in an easy -to -understand language。Second, pay attention to the voices of the masses，By collecting user comments to figure out the tendency of opinions，You can also understand the masses according to the comments of high praises，Then screen out qualified issues as creative topics。

In content creation，You need to consider the broadcast duration of short videos，Do your best to streamline。In specific practice，We can pass the folding theory、Focus on keywords、Refining Mind Maps and other forms to concentrate and simplify the content of the comments。Folding the argument is to use pictures、Anime、Data and other visualized elements are streamlined。Focusing keywords is to emphasize some keywords to highlight the core and focus of content。Refining thinking map is a more intuitive and specific concentration method，It can present complex information through visualization means，To help the audience quickly understand the entire viewpoint structure。

　　expression method:Emotional Awakening and Visual expression

Traditional news reviews usually focus on objective、Reasonable talks，Emotional factors that are less mixed with subjectivity。But，Related studies of media effects，Emotion plays a very important role in spread，People are often more likely to be affected by emotions rather than facts and logic。In the era of video，Emotional communication will be an important new trend。In the creation of short video news reviews，Creators must from grasping the public emotional structure、The perspective of social risk perception to consider viewing and ideas，Implement emotional adjustment and value expression in the theoretical syndrome。The use of emotional elements not only helps the emotional resonance of users，Promote users from views to emotion and psychological identity，And can also effectively improve the effect of communication。

The expression method not only includes the demonstration mode of comment，There are also ways to present the content of the content。The needs of the current audience and the habits of media use habits have undergone tremendous changes，The presentation of news comments should also be as good as。For short video news comments，Picture、Text、Animation、Special effect、Data chart、Personal interviews and other visual expression methods are more suitable for content presentation，It is not only easy to pass information and express emotions，It can also increase fun and attractive。Reasonable use of visual expression methods，allow users to better understand and memory information，Improving the persuasiveness and influence of short video news comments。

　　Communication object: Establish group portrait

bet365 best casino games In future information dissemination，Focus and small group communication will be the general trend，Short Video News Reviews in the process of creation and dissemination needs to be more objective and popularized in the process of creation。Specific speaking，You can locate the target user from the perspective of the established column，You can also customize columns and topics from the perspective of target users。When commenting on different issues and news events，Need to consider the core group of this topic and the needs of sub -related groups，then，Make targeted comment and creation。For example, a military review category，Its core target group is mainly military and government departments、Military Academy Student、National Defense Students and Military Lovers。These groups have high professional requirements for military review programs。So，To meet the needs of the target group，The creative team must have a strong professional background。，You can also tailor -made a suitable review program based on different user groups。For example，Review programs for young groups need to pay attention to topics that young people care about，Emotional Life, etc.、Campus Life、employment selection、Emotional Life, etc.，At the same time, these programs should also fit the psychological and habit of young users in terms of expression，Make good use of vivid and lively language and visual forms to present。

　Communication channel: Establish a communication matrix

Rong Media era，Information communication method is becoming more and more diversified，Gathered traditional Bet365 app download media、A variety of new media communication methods such as the Internet and mobile terminals，completely breaking the original media barriers，Cross -integration between the media，Born a new media ecological environment。In this background，Short video news comment communication should try to build a three -dimensional distribution channel，Use algorithm technology to achieve precise release。

First，Media institutions should actively deploy short video fields，Realize multi -platform communication。You can choose to choose in different social media、News client、Video Sharing Platform and other short video news comments，to reach multi -angle、Multi -platform promotion and drainage effect。Next，Use algorithm technology，Realize precise release of the target group。Different types of short video news comments have different user groups，User behavior data by collecting and analyzing user behavior，Create user portraits，Reuse algorithm technology for personalized recommendation，Enhance the exposure of short video news comments，Realize the accurate matching of content with users。Last，Effective integration of external resources，Establishing an alliance matrix。Try to and other influential self -media people、Short Video News Creative、Time Rating Blogs to establish cooperation linkage，Jointly promoting short video news comments，Promoting content communication and user growth。

　　Propaganda effect: Strengthen data monitoring

The purpose of the news review is to guide the public to form the correct ideological concept and value concept，Help social development and government governance。Want to truly bet365 live casino games achieve this goal，Research on the effect of communication should be added。To evaluate the effect of communication more accurately，We need to use more systematic、Professional、Scientific methods for reading、Forward、Comments、Like、Collection and other types of indicators for comprehensive collection and in -depth analysis，To grasp the actual communication of the show、User love、User's emotional bias, etc.。Only understand the real attitude and response of the public，can help the creative team adjust the optimization program production。At the same time，We should also notice，Monitor of user behavior data，You can also predict online public opinion dynamics，Timely discover the public's emotional explosion point，So actively intervene，Guide the direction of public opinion with a commentary、Resolving public opinion crisis。

Rong Media era，The importance of public opinion guidance is even more prominent。Under the background of the information bang，Public demand for views increases greatly，The public not only wants to know what happened，I still want to figure out why it happened，and the possible consequences and influence。Short video+news review methods not only meet people’s actual needs，It also fits "short、Ping、Quick "communication mode，Become a new attempt to strengthen public opinion guidance。

Of course，At present, the development of short video news comments still exists in some bottlenecks to be broken，For example, the problem of incompatibility between the horizontal screen production of the horizontal screen production in the presentation method，Bet365 app download The problem of entertainment and ideological conflict in the form of expression。Limited length，These issues need to be discussed further in the future。

　(The author is the post -doctoral post of Media and Art of Nanjing University of Posts and Telecommunications)