In terms of international communication of Chinese culture，Overseas Chinese has unique advantages。Promoting Chinese culture international communication must solve cross -cultural docking problems，How to make Chinese culture connect with international standards、Docking with foreign social and cultural customs。For this，Obviously the overseas Chinese have a unique advantage: Overseas Chinese people know China，Also familiar with the politics of where the country is located、Economy、Culture and other conditions; both proficient in the language of China and the country where the country is located，Learn about the cultural environment of the two countries and the psychological differences of the public，And more familiar with the operating rules of public opinion between the two countries，It is a natural bridge and bond connecting China and the country，Therefore, it is spreading Chinese culture、Explain China to the world、Play important role in promoting civil exchanges。Can fully mobilize the enthusiasm of overseas Chinese，Let it act as an important subject and intermediary that spreads Chinese culture。

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Overseas Chinese can play across time and space in cross -cultural communication、cross -border、cross -ethnic、cross -cultural、Unique advantages of intercourse，Look at the differences in different cultural semantics as a "middleman"，Identification of the two cultural information，to build a cultural bridge for promoting Chinese and foreign exchanges，Breaking the Chinese and Western cultural barriers。Overseas Chinese can give full play to the irreplaceable "middleman" character，That is to play a linkage role in promoting humanistic exchange activities in the multinational social environment。

Bet365 lotto review The construction of the bridge does not mean that the two cultures will communicate and organically integrate themselves，Overseas Chinese must complete the diverse cultural integration of self -coordination，Fang can provide "intermediate" support for the smooth flow of the bridge。This requires overseas Chinese when receiving ideological input and cultural baptism from receiving the long -term monthly month of residents，Do not abandon gene memory from Chinese blood and recognition of Chinese culture，There is no need to give up the blood relationship between the ancestral country and the national identity，Just adapt to the political and social culture of the living country。Completion of elasticity、Flexible、Diversity、Mixed value adaptation、After the construction of cultural integration and identity，Overseas Chinese can create the "third space" of cultural significance，Generate "Intermediate People" effect。

With the "middleman" identity，Familiar with the cultural psychology and behavioral characteristics of foreign audiences，Overseas Chinese can be able to "what can hear" and "what do you want to listen to" based on foreign audiences，embedding abstract Chinese culture into interpersonal communication in their daily life、Traditional festival、Chinese medicine Chinese medicine、Chinese Education and other activities，Performing locally、Globalization of innovation and integration。This can effectively eliminate the dual -opposing narrative of Chinese culture international communication，Can jump out of China's position to explain global expression and popularization of Chinese culture，Reduce the hostility and misunderstanding of Chinese culture，Demonstrate Chinese cultural charm。

Play the role of "Opinion Leaders" in the transnational all -media communication matrix 

There is no global public space in the real world that is not disturbed and controlled by any factors，But public opinion and "Opinion Leaders" exist objectively，and have strong persuasion Bet365 app download and influence。In the new era，International Communication Digitalization、Multi -form、The evolution trend of three -dimensionalization has created conditions for the initial formation of global public spaces，This requires us to use the new media to build a cross -border media communication matrix participated by overseas Chinese，The role of the "Opinion Leader" of Chinese Culture Chinese Culture。

The formation of public opinion and the guidance of "Opinion Leaders" are inseparable from public opinion。In information dissemination，"Opinion Leaders" spread the information processing and interpretation of mass media to the general audience，Play an important booster role in the secondary communication。So，The new era shows the role of overseas Chinese global "opinion leaders"，First of all, we must expand the media channels of overseas Chinese participating in the global public space。

Deep changes in international communication methods，Objectively require overseas Chinese in the process of spreading Chinese culture must be deeply embedded in overseas communication media，Actively participate in the process of China's new media expand overseas business。For example，WeChat Overseas Edition WeChat now supports more than 20 languages，Covering more than 200 countries and regions; Douyin International Version TIKTOK has also covered 150 countries around the world，Support 75 languages。Overseas expansion of Chinese social new media，helps to promote overseas Chinese to open a personal media account，Production of high -quality cultural content，Share the Chinese cultural experience。To encourage overseas Chinese media to make full use of the new media、Pioneering bilingual version and gradually moving towards international mainstream media，For example，Let Chinese newspapers publish local language versions at the same time，Chinese Broadcasting Station、TV stations broadcast programs in local languages。Localization of overseas Chinese media，Not only will it help bet365 Play online games overseas Chinese to make their own voice，Delow your own point of view，At the same time, it is helpful to promote the excellent domestic cultural programs。other，It should also actively operate overseas platform accounts of various mainstream media in China，Attach a large number of Chinese and overseas Chinese attention with the positioning of "home belonging"，Then form a network gathering place for the overseas Chinese group，Give full play to the network agglomeration effect。Through the above method，Overseas Chinese can use the "middleman" identity，role as the role of "Opinion Leader" in the global public space，and guide overseas audiences to form a "public opinion" that is objective and accurate to Chinese culture。

　　Use Rong Media Platform to tell Chinese cultural stories 

Rong Media era，In -depth integration of digital intelligent technology such as communication media and Internet，Make paper newspapers、Radio and TV、Portal website and other traditional single chain communication methods，It is difficult to adapt to the audience's requirements for information dissemination efficient and convenient and two -way interaction。So，In the new era, Overseas Chinese and Chinese people must make full use of emerging platforms such as Rong Media，Tell Chinese cultural stories。

On the one hand，To combine big data、Algorithm and artificial intelligence technology for the discourse between overseas audiences and Chinese culture、Comprehensive analysis of emotional resonance points and interest intersection，Precise identification of data promotes bet365 Play online games overseas Chinese to make full use of "News、Net、Duan、micro、screen、No. "and other resources，Realization of Chinese culture、Objectized communication effect。

On the other hand，To reduce the "cultural discount" existing in international communication，Encourage overseas Chinese with short video、live broadcast、Virtual reality、Panorama display and other new dissemination forms display themselves、Record Life、Innovation expression，Bet365 app download Promote cultural exchanges and interaction from the micro level，Tell Chinese cultural stories in the country。

Of course，Overseas Chinese in the process of spreading Chinese culture，Avoid "self -speaking and self -confidence" and "self -selling and self -boasting" caused by the unique charm of Chinese culture.，"Others narrates" to pull closer cultural distance、Optimized communication content，To strengthen the communication of the media、Rich communication form、magnifying communication effect，Efforts to realize the global expression and international communication of Chinese cultural stories。This will help Chinese culture stand out in complicated network information and diverse national culture，Blooming Watch。

　　Build an overseas Chinese education platform 

An important way to inherit and spread Chinese culture as an overseas Chinese，Overseas Chinese education refers to the main object of overseas Chinese，Taking various cultural institutions such as Confucius Institute and Chinese School as the main platform，Development includes Chinese language、Education that contains Chinese elements in Chinese culture。It establishes Chinese culture identity for the new generation of Chinese descent、Strengthen Chinese culture identity、Enhance the feelings and understanding of Chinese culture，It has an important role of subtle and important。

Many overseas Chinese want to let their future generations learn Chinese language through Chinese education、Fresh Chinese Culture，To continue the national characteristics of overseas Chinese，Maintaining the overseas Chinese relationship network of overseas Chinese。Overseas Chinese Education of Overseas Chinese has a long tradition，It also attracted the curiosity and interests of Western countries and Western people for Chinese culture。And the independence of capital investment and the non -official nature of the school mode，Objectively promoting the localization of Chinese education、Localization and good integration with the community。This is bet365 Play online games not only conducive to eliminating Chinese education that may exist in the local area，At the same time, it also provides a good platform for promoting the "going global" of Chinese culture。

Traditional Chinese holiday activities are long -term accumulation and centralized display of the historical and culture of the Chinese nation，It is also the emotional expression and collective revealing of the overseas Chinese people's thoughts on the motherland。Past，Chinese traditional festivals are more of Chinese -American group self -entertainment and self -entertaining festival party activities，It has not attracted widespread attention from the Western people。Now，The Chinese traditional holiday activities of the overseas Chinese in their country，Gradually changed from a small gathering of "introverted" to a public celebration，The transformation from the Chinese spontaneous organization to the government of the country、Chinese embassies and consulates abroad、Chinese groups and some non -Chinese groups participating together。Obviously，The local customs unique to traditional Chinese festivals、Food Culture、The lively scene fits the curiosity of Westerners' curiosity about new things、Capture of business opportunities and longing for lively。Various Chinese traditional holiday cultural activities organized by overseas Chinese are becoming increasingly public and diversified，In the blending and collision with local culture，The trend of creative transformation and innovative development reflects，The impact is becoming more widely。In the traditional background color of the festival、On the premise of the essence of Chinese culture and Chinese style，Chinese traditional holiday culture has been re -interpreted and new constructed in the West。At the same time，Various festivals folk activities have evolved from Chinese festivals to global festivals。

Today, where the community of human destiny is constructed，The overseas communication of the excellent traditional culture of Chinese Chinese Bet365 lotto review has made the world see the charm of modern China，Chinese Culture Overseas Communication, which makes Chinese and overseas Chinese extensively participate, is more flexible。Based on practice，Summary Chinese and overseas Chinese participating in Chinese culture overseas communication experience，Give play to its main body and "intermediary" communication advantage，Chinese excellent traditional culture will be in the humanistic exchange of exchanges and mutual learning、Make greater contributions to the world in international communication。

　　(The author is the Marxist College of South China University of Technology、Researcher at the Pakistani Research Center in India)