In the international dissemination of bet365 games culture，Overseas bet365 games have unique advantages。To promote the international spread of bet365 games culture, we must solve the problem of cross-cultural docking，How to integrate bet365 games culture with international standards、Connecting with foreign social and cultural customs。To this，Overseas bet365 games obviously have a unique advantage: they understand China well，Also familiar with the politics of the host country、Economy、Cultural and other aspects；Proficient in both bet365 games and host country languages，Also understand the differences in cultural environment and people’s psychology between the two countries，And he is relatively familiar with the operating rules of public opinion between the two countries，It is a natural bridge and link connecting China and the host country，Thus spreading bet365 games culture、Explain China to the world、Plays an important role in promoting people-to-people exchanges。Can fully mobilize the enthusiasm of overseas bet365 games，Let it serve as an important subject and intermediary in spreading bet365 games culture。

　　Assume the irreplaceable "middleman" role

Overseas bet365 games can play across time and space in cross-cultural communication、Cross-border、Cross-ethnic、Cross-cultural、The unique advantage of cross-lingualism，Examining the differences in semantics between different cultures as a "middleman"，Identify the similarities between two cultural information，Thus building a cultural bridge to promote exchanges between China and foreign countries，Breaking the cultural barriers between China and the West。Overseas bet365 games can give full play to their irreplaceable “middleman” role，That is, it plays a linkage role in promoting cultural exchange activities in a transnational social environment。

The building of a bridge does not mean that two cultures will communicate and integrate organically on their own，Overseas bet365 games must complete self-coordination of diverse cultural integration，In order to provide "intermediate" support for the smooth flow of the bridge。This requires overseas bet365 games to accept the ideological input and cultural baptism from the country of residence for many years，Never give up the genetic memory from bet365 games ancestry and identification with bet365 games culture，There is no need to give up the blood relationship with the country of origin and national identity，Just adapt to the political, social and cultural culture of the country of residence。Complete flexibility、Flexible、Multiple、Mixed value adaptation、After cultural integration and identity construction，Overseas bet365 games can create a "third space" of cultural significance，Produce the "middleman" effect。

Using the identity of "middleman"，Based on familiarity with the cultural psychology and behavioral characteristics of foreign audiences，Overseas bet365 games can then satisfy the demands of foreign audiences for “what they can hear” and “what they want to hear”，Embed abstract bet365 games culture into interpersonal communication in their daily life、Traditional festivals、bet365 games food and traditional bet365 games medicine、bet365 games education and other activities，And carry out localization、Innovation and integration of globalization。This can effectively eliminate the binary oppositional narrative in the international communication of bet365 games culture，Be able to express global expression and popular interpretation of bet365 games culture beyond China’s standpoint，Reduce hostility and misunderstanding of bet365 games culture，Highlight the charm of bet365 games culture。

Play the role of “opinion leader” in the transnational all-media communication matrix

There is no global public space in the real world that is not subject to interference and control by any factors，But public opinions and “opinion leaders” exist objectively，And has strong persuasiveness and influence。In the new era，Digitization of international communication、Multiple forms、The evolution trend of three-dimensionalization has created conditions for the initial formation of global public spaces，This requires us to use new media to build a transnational all-media communication matrix with the participation of overseas bet365 games，To give full play to the role of overseas bet365 games as “opinion leaders” in bet365 games culture。

The formation of public opinions is inseparable from the guidance of public opinion by "opinion leaders"。In information dissemination，“Opinion leaders” process and interpret mass media information and disseminate it to the general audience，Plays an important role in promoting secondary communication。Therefore，Leverage the role of overseas bet365 games as global “opinion leaders” in the new era，First of all, we must expand media channels for overseas bet365 games to participate in the global public space。

Profound changes in international communication methods，Objectively, overseas bet365 games are required to be deeply embedded in overseas media in the process of spreading bet365 games culture，Actively participate in the process of China’s new media expanding overseas business。For example，The overseas version of WeChat now supports more than 20 languages，Covering more than 200 countries and regions；The international version of TikTok has also covered 150 countries around the world，Supports 75 languages。Overseas expansion of China’s new social media，It helps to promote overseas bet365 games to open personal self-media accounts，Producing high-quality cultural content，Share bet365 games cultural experience。We should encourage overseas bet365 games media to make full use of new media、Develop a bilingual version and gradually move towards international mainstream media，For example，Let bet365 games newspapers and periodicals publish local language versions at the same time，bet365 games Radio Station、The station also broadcasts programs in local languages。Localized communication of overseas bet365 games media，Not only helps overseas bet365 games to express their voices，Make your point of view clear，At the same time, it is also conducive to promoting excellent domestic cultural programs。In addition，We should also actively operate the overseas platform accounts of domestic mainstream media，Attracting the attention of a large number of bet365 games and overseas bet365 games with its positioning based on "a sense of belonging at home"，Thus forming a network gathering place for overseas bet365 games groups，Leverage network aggregation effect。Through the above methods，Overseas bet365 games can use the status of "middleman"，Acting as an “opinion leader” of bet365 games culture in the global public space，And guide overseas audiences to form objective and accurate "public opinions" on bet365 games culture。

　　Use the integrated media platform to tell bet365 games cultural stories

Integrated media era，The deep integration of media and digital intelligent technologies such as the Internet，Making paper newspapers and periodicals、Radio and TV、Traditional single-chain communication methods such as portal websites，It is difficult to adapt to the audience’s requirements for efficient and convenient information dissemination and two-way interaction。Therefore，Overseas bet365 games in the new era must make full use of emerging platforms such as integrated media to promote the international spread of bet365 games culture，Tell bet365 games cultural stories well。

On the one hand，To combine with big data、The discourse empathy points between overseas audiences and bet365 games culture caused by algorithms and artificial intelligence technology、Comprehensive analysis of emotional resonance points and intersections of interests，Promote overseas bet365 games to make full use of "reporting" through accurate identification of data、NET、End、微、Screen、No.” and other resources，Achieve the diversification of bet365 games culture、Objectified communication effect。

On the other hand，We must reduce the "cultural discount" existing in international communication，Encourage overseas bet365 games to use short videos、Live broadcast、Virtual Reality、Show yourself in new forms of communication such as panoramic display、Record life、Innovative expression，Promote cultural exchange and interaction from the micro level，Tell bet365 games cultural stories well in the host country。

Of course，Overseas bet365 games in the process of spreading bet365 games culture，We must avoid "self-talk" and "self-promotion" caused by blind confidence in the unique charm of bet365 games culture，We need to use “narratives of others” to shorten the cultural distance、Optimize communication content，To strengthen integrated media communication、Enrich communication forms、Enlarge communication efficiency，Strive to realize the global expression and international dissemination of bet365 games cultural stories。This will help bet365 games culture stand out in the complex network information and diverse national cultures that coexist，Blooming with splendor。

　　Building an overseas bet365 games education platform

As an important way for overseas bet365 games to inherit and spread bet365 games culture，Overseas bet365 games education refers to overseas bet365 games as the main target，Using various cultural institutions such as Confucius Institutes and bet365 games schools as the main platform，Development includes bet365 games language、bet365 games culture and other education containing bet365 games elements。It establishes bet365 games cultural identity for the new generation of bet365 games Americans、Strengthening bet365 games cultural identity、Enhance your feelings and understanding of bet365 games culture，Has a subtle and important role。

Many overseas bet365 games hope that their descendants can learn the bet365 games language through bet365 games education、Popularize bet365 games culture，To continue to maintain the national characteristics of overseas bet365 games，The overseas bet365 games relationship network that maintains the overseas bet365 games。Overseas bet365 games education has a long tradition，It also attracted curiosity and interest in bet365 games culture from Western countries and Western people。However, bet365 games schools are independent in terms of capital investment and unofficial in terms of school running model，Objectively promotes the localization of bet365 games education、Localization and good integration with the community。This will not only help eliminate the possible barriers and stereotypes about bet365 games education in the local area，At the same time, it also provides a good platform for promoting the "going out" of bet365 games culture。

Traditional bet365 games festival activities are the long-term accumulation and concentrated display of the history and culture of the bet365 games nation，It is also the emotional expression and collective expression of the overseas bet365 games’s longing for the motherland。Past，Traditional bet365 games festivals are more of a holiday gathering for the bet365 games community to entertain themselves，It has not attracted widespread attention from Western people。Present，Traditional bet365 games festival activities of overseas bet365 games in the host country，Gradually changing from "introverted" small gatherings to public celebrations，Transformed from a bet365 games voluntary organization to the government of the host country、bet365 games embassies and consulates abroad、A party attended by bet365 games and some non-bet365 games groups。Obviously，The unique customs and customs of bet365 games traditional festivals、Food Culture、The lively scene fits Westerners’ curiosity about new things、Capturing business opportunities and yearning for excitement。Various traditional bet365 games festival cultural activities held by overseas bet365 games are becoming increasingly open and diversified，In the blending and collision with local culture，Reflects the trend of creative transformation and innovative development，Influence becomes increasingly widespread。In adhering to the traditional background of the festival、Under the premise of the essence of bet365 games culture and bet365 games style，bet365 games traditional festival culture has been reinterpreted and newly constructed in the West。At the same time，Various festivals and folk activities have evolved from bet365 games festivals into world-wide festivals。

Today when we are building a community with a shared future for mankind，The overseas spread of China’s excellent traditional culture has allowed the world to see the charm of modern China，Making the overseas dissemination of bet365 games culture with extensive participation by bet365 games and overseas bet365 games more flexible and effective。Based on practice，Summary of the experience of overseas bet365 games participating in the overseas dissemination of bet365 games culture，Leverage its main body and “intermediary” communication advantages，China’s excellent traditional culture will be exchanged and learned through people-to-people exchanges、Make greater contributions to the world through international communication。

　　(The author is from School of Marxism, South China University of Technology、Researcher at the India-Pakistan Studies Center)