In recent years，Internet、Big data、Cloud computing and other new digital technologies are developing rapidly。In this "new media revolution"，The emergence of new digital media in the film and television field，Brings unprecedented opportunities and challenges to the creation and dissemination of traditional film bet365 champions league。In such a big environment，Traditional film bet365 champions league can only actively absorb the outstanding achievements of new digital media technology，Pay attention to the conflict and integration between traditional film bet365 champions league and new digital media，In order to better promote the innovative development of film bet365 champions league。

From a dialectical perspective，There are obvious differences between traditional film bet365 champions league and new digital media。Traditional film bet365 champions league is to restore the corresponding material in reality into a film and television concept that predicts the corresponding one，It mainly focuses on the narrative aspects of film and television works。Digital media technology is a new computer-based media technology，Through the application of digital technology and information technology，The corresponding numbers can be associated and combined，This creates a virtual visual sensory effect。In film and television works，This kind of visual effect creates a virtual world for people。The application of new digital media technology in film and television works，Able to completely reproduce the myth、Virtual environments such as dreams，Give the audience the maximum visual impact，Film and television works with similar themes such as "Oz and Oz" and "Avatar"，It is to apply a large number of digital media technologies to create virtual scenes。

Traditional film bet365 champions league is essentially concerned with the restoration of “material and reality”，While absorbing the advanced achievements of new digital media technology，There will also be corresponding negative impacts。The most distinctive feature of traditional film bet365 champions league is narrative，And enhance the appeal of film and television works through the narrative process，So that viewers can truly feel the inner meaning of the film and television works。But if you pursue too much the satisfaction of the novelty of the moviegoers，Excessive use of digital media to highlight the visual impact of the work，It will weaken the narrative of film and television works to a certain extent，Thereby reducing the artistic essence of the work，Reduce the cultural appeal of the work。

Traditional film bet365 champions league emphasizes the use of detailed portrayal of character traits in works，To reflect the people or substances that exist in reality，And be able to achieve a true copy of reality under the recording of the camera，Use this to express emotions in film and television works。Virtual visual scene constructed by new digital media at the technical level，Although it can create a unique artistic enjoyment from the perspective of visual effects，But it is easy to blur the boundaries between the real world and the virtual world。At the same time，A large number of applications of new digital media technology in film and television works，It is also gradually weakening the unique moral value orientation of traditional film bet365 champions league。For example, some digital media film and television works，One-sidedly from an entertainment perspective，In order to bring greater visual impact to movie viewers，Use people’s deepest desires as the highlight of the work，Abandoned the correct values ​​of film and television works，Making the artistry of film and television works、Ideology greatly reduced。In addition，The humanistic connotation of traditional film bet365 champions league itself has gradually been ignored with the extensive application of new digital media technology，This leads to monotonous and superficial film and television works，Become a visual game alternative。

In the "new media" era，Only the organic integration of traditional film bet365 champions league and new digital media，In order to better promote the sustainable development of film bet365 champions league。Traditional film bet365 champions league has shortcomings in virtual creation，Therefore, we are creating and shooting some virtual-themed film and television works，Advanced digital media technology can be actively introduced，To create a more gorgeous virtual scene，Enhance the level of artistic enjoyment for moviegoers。For example, in the multimedia musical "White Snake·Four Seasons of Love"，It is through the application of digital media technology，Present a vivid virtual scene to the audience。At the same time，The integration of traditional film bet365 champions league and new digital media technology，It is also inseparable from the integration of the connotation of the work。Shocking scenes presented by digital media technology，Can penetrate deep into the hearts of movie viewers，Thus triggering profound thinking。For example, in the movie "The Wandering Earth"，It uses new digital media technology to present a scene of the future decline of the earth to the audience，This then triggers people to think about the issue of protecting the environment。Only by connecting film bet365 champions league with value connotation，Only in order to make film and television works more vivid、image，Better reflect the artistic value of film and television works。

　(This article is the result bet365 champions league 2017 Shandong Provincial Government-sponsored study abroad project)

(Author’s unit: School of bet365 champions league and Design, Shandong Women’s University)