The "Resolution of the Central Committee of the Communist Party of China on the major achievements and historical experience of the party's century -old struggle and historical experience" adopted by the Sixth Plenary Session of the 19th Central Committee of the Party，"The party insists on putting social benefits first、Unified social benefits and economic benefits，Promote the comprehensive development of cultural undertakings and cultural industries，Prosperous Literary Creation，Provide the people with more and better spiritual food "。

The film industry is an important part of my country's cultural industry，is to meet the people's aesthetic and entertainment needs、Important carrier of spiritual and cultural needs。In recent years，Domestic movie box office continues to rise，Refresh records，"Action of Red Sea", "I'm Not a Medicine God", "Changjin Lake" and other films have won extensive praise from domestic audiences，Chinese movies present a prosperous development prospect。With the introduction of more and more foreign high -quality film products and the growing aesthetic entertainment needs of domestic audiences，The content of content innovation is not strong、Domestic movies with less quality can no longer meet the spiritual and cultural needs of the audience。"Put the quality of the content in the first place，Respect the spirit of the craftsman，Cute every detail,Folt the real good product "，Cultural pursuit of movie script creation and other content producers。

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Since the 18th National Congress of the Communist Party of China，my country's film industry is booming，The box office record repeatedly innovative high，The world ranking has steadily improved。As of the end of 2021，The number of screens exceeds 80,000 yuan，Create bet365 live casino games the first place in the world，It is nearly double the number of North American screens。between 2012 and 2019，Annual box office increased from 17.07 billion yuan to nearly 64.2 billion yuan，The gap between North America is reduced year by year。2020-2021，Affected by the epidemic，The box office of the movie has declined，but 2021 my country's total box office of 47.258 billion yuan，Stable in the world first，Movie production ranks third in the world。In the past five years，Chinese film production exceeds 4,000 units，second only to the United States、India。Looking at domestic movies for the past three years，The quality of the box office and text has been significantly improved，But compared with European and American movies，There is still room for improvement。Since 2018，"Action of Red Sea", "Chinatown Detective 2", "I'm not the medicine god", "The richest man of Xihong City", "Chinatown Detective 3" and other domestic films and other domestic films.，But the overall score of the content of the movie text is not too high。Although the box office gap between China and American films is not large，But the audience score of the quality of domestic film text is lower than the American movie。

If the total volume and growth of the box office、Domestic film box office proportion、Data from the top ten domestic movies in the box office every year to measure the quality of domestic movie text，Is a comprehensive，This can only explain the growth of domestic film volume，And the huge film consumer in mainland China has given the flexibility of domestic film box office incremental。Film reputation will have a significant impact on the continuous box shop in the later period，But there is no significant positive correlation between word of mouth and box office。Usually，The continuous box office in the later period will be highly affected by the movie reputation，The degree of influence of the total box office is at a medium level。Director with higher reputation、Star actors can best affect Bet365 lotto review movie box office data。Therefore，Indicators that can reflect the quality of movie text cannot rely entirely on the movie box office indicators to measure。

　　Analysis of the main factors that affect the quality of the content of the movie text

The market conditions of the movie are difficult to predict，and proficient in the art of "storytelling" can be grasped。The innovation of movie text content rely on the quality of the script，Domestic movie scripts that tell stories are relatively small。This is the reason for the Chinese screenwriter itself，At the same time, it has been affected by various interests related subjects。Current，The main problem of insufficient original creative power of domestic movies is: First, lack of innovative thinking and pioneering vision，Content monotonous，Setting old set，Type movie text homogeneity，Text imitation、Plagiarism and infringement phenomenon occurred when there is a phenomenon of plagiarism and infringement。Second, the artistic adaptation and expression of real life themes，Except for a small amount of videos such as "I'm Not a Medicine God"，Some lively real subjects are rarely reflected in film art。Third is to be keen on the market、Marketing and box office performance，heavy business value，Light cultural value and artistic aesthetic value，3261_3284。Fourth is insufficient high -quality IP development，New and old classic text innovation insufficient，Rough -made follow -up、Deduction is serious。For example，Li Youbin's version of "Bright Sword" was broadcast，The rough system of the remake of its follow -up remake，Lack of the charm of performance and expression of art。Five is to pay attention to the star effect，Salary allocation deformity。Although the acting skills of many star actors have always been criticized，However, it can get a film reward that occupies a considerable proportion of the entire film's production cost。Therefore，Script creator、General content producers and directors、The income of the producer and the Bet365 lotto review star is too big，Too low labor remuneration leads to the labor price of screenwriter art worthy of good embodiment，to a large extent, the enthusiasm of film art creators, especially script producers，As a result, high -quality original works are more difficult to give birth。Six is ​​commercialism first，Director、Stars and investors pursue commercial profit one by one，Artificial weakening the original quality of the script，The copyright and original labor of the script cannot be respected。Therefore，The creation and art processing of script stories、IP value and content are king、Three important things such as social networks and diffusion of movie content are key links for improving the quality of film text。

　　The main strategy of improving the quality of domestic movie text

Analysis of the innovation capabilities of domestic film text content has multiple maintenance，From the theory of McKee's screenwriter story theory，Cultural innovation and art presentation of script creation and script stories should be concentrated; from the perspective of IP theory and innovation diffusion，In addition to the subject of the screenwriter，You should also pay attention to the innovative environment of other subjects' innovative incentives。

First，Based on the screenwriter itself，and the script resource development system that is closely related to it，Analysis of social entities that are closely related to the production of movie text。Second，Taking the screenwriter and the script as the core，Analysis from the perspective of different subject elements may have the role of script creation and development。Last，Based on the first two，Proposal to improve the script creative ability of screenwriters and the corresponding strategy of movie content quality。

At the screenwriter level，Improve the entry threshold and the right to speak in the screenwriter group，Effective improvement of IP protection effect，Improve the education and training system，Improve the creative ability of bet365 Play online games the screenwriter group。First, from the perspective of content production，Internet technology、Technical progress represented by digital technology brings a change in content production methods，The script conversion of online works resources is uncertain。Second, from the perspective of intellectual property (IP)，Improving the right to the screenwriter，Effectively protect the labor results and copyright of the screenwriter。Third is to build a script development system and related measures，Prevent urgent work、Crusher -made works flood。Fourth is to improve the training of screenwriters、Education and in -depth life writing content creation system，Pioneering in the type of movie、Story of the movie theme、Content creation techniques、narrative perspective and expression、Literary symbolic skills to improve their cultural and artistic literacy and creative ability。

At the government level，Precise policy，Optimized content approval subject、Program and copyright protection measures。November 2016，The "Film Industry Promotion Law" issued by the Standing Committee of the National People's Congress from the national level definition of the concept of film、Film creation、Case、Issuing、Screening activity，and the guarantee of the film industry policy, etc.。First, the basic principle of "expert review system" is determined in terms of content，Emphasized "film review should organize no less than five experts for review，A judging opinions are made by an expert "。Second, in terms of content development and creative system，my country's lack of script creation and resource development team supports the quality of the movie。Third, in terms of copyright protection，Government management department issued corresponding measures，Build script creation、Signature of content production、imitation、Copy、Piracy、Expert evaluation team of infringement phenomenon such as plagiarism，The supervision link after content approval or movie bet365 Play online games broadcast，Evaluation and identification of the copyright of the review and development team，Ensure that the copyright of the screenwriter team is not violated。

At the market level，Balanced screenwriter script、Content production、Issuing、Power between screening，Content creation is from the position of please the audience、Belief、Value and emotion，The values ​​and consumption orientation of the steering guide the audience。First, content creation cannot fully follow the pressure on the downstream of the value of the film industry，should guide the market trend with high -quality content。Second is the position of the movie audience、Belief、Values ​​and emotions surpass the content of the content itself，Content Quality Standard boundary Blur，Need to build a diversified evaluation system。Third, the highly competitive international market and the expectations of audiences will break the "protective balance" of domestic movies，The quality of domestic films is urged urgent。

With the deepening of my country's openness to the outside world，More and more foreign film products, especially Hollywood movies, enter my country's film market。What cannot be ignored is，As far as the quality and production technology of movie content，my country's film industry is still in the development stage，I have not been able to fight against the Hollywood Film Division。Domestic movies If you want to really move towards international，In terms of content creation quality, it is necessary to have the courage and determination of the governance and determination of the strong men's wrists。

At the level of viewing audience，First, to guide the audience to objectively evaluate the movie content、Write an individual viewing experience，A good social environment for creating movie content creation。The audience is publishing film reviews and posts、Message comments，Be sincere、Objective、Reason、Xianghan，Respect the labor of film creators，Learn to think in other places，Try to Bet365 app download use as little acidity as much as possible、Message、Abuse、Truth and other words。Second, we must consciously resist the behavior of the online waters manipulating film review，and the malicious comment behavior of excessive high or derogatory type。Third, play the role of supervision and governance of the main body of society，Especially in the ideology and values ​​of the movie content、Content copyright、Introduction to copyright，Actively exercise supervision functions，Forms a creative environment that protects and promotes the original film text。

　(Author Unit: Shanghai Jiaotong University China Institute of Urban Governance; School of Media and Communication, Shanghai Jiaotong University)