Foreign bet365 tennis bet integration originated in the mid-1970s，With the development of computer and network technology，Nearly half a century so far，Going through the process from addition to fusion，Now its deep integration is fully demonstrated in all-bet365 tennis bet technology、bet365 tennis bet Ownership、Organizational Structure、Interview skills、News narrative, etc.。

　　The main method of bet365 tennis bet fusion

Looking at the process of foreign bet365 tennis bet integration，The methods mainly include the following types。First，Deep integration of bet365 tennis bet organizations。The deep integration of bet365 tennis bet organizations refers to newspapers under a bet365 tennis bet group、TV station、After integration of website and other sub-bet365 tennis bet，The original structure of separate platform organizations has been broken，New matching of personnel responsibilities and organizational functions。The integration of foreign bet365 tennis bet organizations has gone through three stages of exploration，Only gradually moving towards deep integration。The beginning of the 21st century is the initial stage of the integration and transformation of foreign bet365 tennis bet。The earliest organizational integration is the integration of the physical space of the editorial department。The most successful example of bet365 tennis bet convergence experiments recognized by the American press is bet365 tennis bet General。2000，The group invested US million to build a building in Tampa, USA as the office building of the newly established organizational agency “Tampa’s News Center”，Subsequently owned by the Tampa Tribune、WebsiteTampa Bay Online、The editorial department of television station WFLA-TV is integrated into this building。The editorial department of Sanjiazi bet365 tennis bet is just a cooperative relationship，Each other’s editorial decisions remain independent、Free。2005，The integration of foreign bet365 tennis bet organizations has entered the exploratory stage，Mainly manifested by changing the multimedia acquisition and editing system platform，Promote the reconstruction of the physical space of organizations through content production process innovation。2006，The British "Daily Telegraph" launched a self-developed all-bet365 tennis bet content acquisition and editing system "Spider Web Editorial Room"，Breaking the physical layout of the traditional newsroom。The British Broadcasting Corporation (BBC) also created a "staggered seating" office layout。Starting from 2010，The integration of foreign bet365 tennis bet organizations has entered a stage of deep innovation，Really realized the transformation of organizational structure from "physical integration" to "chemical integration"。2013，The German publishing company Der Spiegel merges the editorial departments of the weekly "Der Spiegel" and the website "Der Spiegel Online"，Recruited Wolfgang Buechner, former editor-in-chief of the German Press Agency, as co-editor-in-chief of the two bet365 tennis bet。Same period，The British BBC has also begun to speed up the matching business process，Content product-oriented，Carry out thorough and unified organizational reform，Cancel channel system，Replace with content and user-oriented departmentalism。

Second，In-depth integration of bet365 tennis bet information collection。The deep integration of bet365 tennis bet information collection includes two aspects: First, whether bet365 tennis bet personnel have the basic ability to integrate information collection management or writing；The second is in the information production process，Can each position perform its duties、Collaboration，Enable deep integration of information to achieve both economic and social benefits。Early experimental stage of bet365 tennis bet integration，A few acquisitions and editors who had multimedia technology during the period of bet365 tennis bet digital transformation were the first to participate in information collection and integration affairs，At that time, information collection and fusion were generally concentrated in a certain department。2000，The people engaged in information collection and integration in the "Tampa News Center" are mainly the "multimedia editors" or executive editors of each sub-bet365 tennis bet，Those with primary information fusion management and writing skills，Attend editorial meetings of various bet365 tennis bet every day，Continuously explore opportunities and forms of integrated reporting among bet365 tennis bet。After 2010，The deep integration of foreign bet365 tennis bet information collection has developed rapidly，Mainly due to the two major measures of vigorously introducing information collection technical personnel and training on-the-job editing personnel。2012，The editorial board of the Financial Times requires the editorial staff to collectively transform to all bet365 tennis bet，We will also provide visual designers、Programming technician、Data journalists, etc.，Integrate into various original editorial teams，Newspapers quickly realized the integration of multimedia information collection，The "late night working mode" was canceled after two years。Later，Backpack reporter (Backpack)、Platypus、The emergence of new positions such as Inspector Gadget，Becomes a booster for deep integration of bet365 tennis bet information collection。There are also journalism training experts who have designed many jobs for the integration of news information and multimedia，such as news process manager、Story Builder、News resource collector、Journalist with multiple skills。

　Third，In-depth integration of bet365 tennis bet narrative form and content。After bet365 tennis bet integration，The same story in words、Picture、Audio、animation、It is possible for narrative texts presented by multiple communication symbols such as videos to appear on the same platform，It is also possible to integrate these narrative texts into complete stories for targeted communication。Therefore，The deep integration of bet365 tennis bet narrative form and content has encountered unprecedented challenges。The deep integration of bet365 tennis bet narrative form and content not only refers to the fit between form and content in a single narrative text，Also includes the high degree of consistency between form and content among various narrative texts，Become a compelling and complete story。Stand firm、Screaming loudly、The spread of convergence stories has become the core competitiveness of the bet365 tennis bet，It is also the test standard for the success of deep bet365 tennis bet integration。

　　bet365 tennis bet effectiveness and shortcomings

In the past half century, especially in the past ten years，The effects of deep integration of foreign bet365 tennis bet are gradually emerging。The linear editorial organization of traditional bet365 tennis bet such as The Times, The New York Times, and Newsweek has been completely broken，The technology and content departments have achieved deep integration，The birth of new bet365 tennis bet platforms such as Buzzfeed in the United States，It also carries the organizational structure genes of Internet companies，What is more important is the breadth of bet365 tennis bet communication after deep integration、Strength、Greatly improved depth，Fresh activity、Immediacy、Long-term effectiveness is effectively enhanced。February 19, 2012，16 skiers died in an avalanche at Stevens Pass Ski Resort in the United States，The "Avalanche" fusion work produced by "New York Times" website sports channel reporter John Branch will be online for free within a week，3.5 million hits and 2.9 million visitors，Nearly 1/3 of them are visiting the New York Times for the first time，This work won the 2013 Pulitzer Prize for Feature Writing。Today，The New York Times and other bet365 tennis bet have realized the normalization of integrated information products around the clock。

The process of deep integration of foreign bet365 tennis bet shows some common experiences。First, the construction of a network organizational structure based on the integrated bet365 tennis bet acquisition and editing system。Second, the system has innovated the “one-time collection” with integrated information products as the core、Created several times、The entire acquisition and editing process of "Multiple Distribution"，Achieved efficient connection between early information originality and post-production technical production，Greatly reduces the production cycle and communication costs of converged information products。The third is guided by market information demand，Take multiple measures to quickly cultivate a large number of all-bet365 tennis bet content production teams，Encourage interactive graphics、Diverse innovations in narrative forms and content such as virtual reality。

Of course，Due to the deep integration of foreign bet365 tennis bet, market rules are the core orientation，Some problems also occurred。The construction of bet365 tennis bet organization structure is influenced by technology-driven market thinking，Weakened the information control department in the traditional bet365 tennis bet organizational structure，Making the authenticity and authority of the news greatly compromised。Strengthen the use of digital technology and intelligent algorithms in the production process，Ignore the particularity of content value review。bet365 tennis bet is transforming from "content + channel" to entrance platform，The content and form boundaries of bet365 tennis bet are gradually disappearing，The supervisory function of the bet365 tennis bet may also disappear。Therefore，Foreign bet365 tennis bet should pay attention to avoid gradually ignoring the social value of bet365 tennis bet during bet365 tennis bet integration。

　　(Author’s affiliation: School of Journalism and Communication, Nanchang University)