Foreign media fusion originates from the middle of the 1970s，With the development of computer and network technology，It has been nearly half a century so far，It has gone through the process of adding to each other，Now its deep integration is fully displayed in all media technology、Media ownership、Organization、Interview skills、News narrative and other aspects。

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Looking at the process of fusion of foreign media，The main method is the following types。First，Deep integration of media organizations。Deep integration of media organizations refers to a newspaper owned by a media group、TV station、Website and other sub -media integration，The pattern of the original platform and organization's own formation is broken，Personnel responsibilities and organizational functions are newly matched。The integration of foreign media organizations has experienced three stages of exploration，Only gradually fusion of deep fusion。At the beginning of the 21st century, the starting stage of the integration and transformation of foreign media。The earliest organizational fusion manifestations were manifested as the physical space fusion of the editorial department。The successful model of the media -recognized media fusion test in the United States is the American Bet365 lotto review Media General Group (Media General)。2000，The Group invested $ 40 million to build a building as a newly established organization "TAMPA’ s NEWS Center in Tanpa City, USA，Later, the Tanpa Tribunal、Website TAMPA BAY Online、The editorial department of the TV station WFLA-TV has been integrated into this building。The editorial department of the three sub -media is just a cooperative relationship，The decision right of each other is still independent、Freedom。2005，Foreign media organizations integrate into the exploration stage，The main manifestation is to replace the multimedia editing system platform，Promote the reconstruction of the physical space of the organization with the innovation of content production process。2006，The British "Daily Telegraph" launched a set of all -media content collection and editing system "Spider Web Editing Room"，Breaking the physical pattern of the traditional editor room。Broadcasting Corporation (BBC) also created the "seat staggered" office pattern。Starting in 2010，Foreign media organizations integrate into the stage of deep innovation，The transformation from "physical fusion" to "chemical integration" is truly realized。2013，German Ming Mirror Publishing Corporation merged the editorial department of "Ming Mirror" and the editorial department of the "Ming Mirror Online" website，hired the former editor -in -chief of the DUSTS, Wolfgang Bikina as the co -editor of the two media。At the same time，British BBC also starts to accelerate the matching business process，bet365 best casino games Content product -oriented，Thorough and unified organizational reform，Cancel channel system，The department system based on content and user -oriented。

2，Deep integration of media information collection。The deep fusion of media information collection includes two aspects: one is whether media personnel have the basic ability to integrate information collection management or writing; the other is in the process of information production，Can each position perform their duties、Cooperative cooperation，Make information deep integration with both economic and social benefits。Media fusion early experimental stage，A small number of editors who have multimedia technology in the period of media digital transformation are the first to participate in information collection and integration.，At that time, information collection and integration was generally concentrated in a certain department。2000，"Tampa News Center" is mainly engaged in information collection and integration.，Those who have the integration management and writing ability of primary information，Daily editors of various media，Constantly exploring the opportunity to integrate reports between the media and the form of a fusion report。After 2010，The deep integration of foreign media information collection is rapidly developing，It mainly benefits from the two major measures to vigorously introduce information collection technicians and trained editors。2012，The editorial department of the British "Financial Times" requires bet365 best casino games that editors to collectively transform to all media，At the same time, the visual designer、Programming Technician、Data News reporter, etc.，Integrated into the original editing teams，The newspaper quickly realized the collection and integration of multimedia information，After two years, the "Late Night Operation Mode"。Subsequent，Backpack Reporter (Backpack)、Platypus (Platypus)、The emergence of new positions such as Inspector Gadget，Become a booster for deep integration of media information。There are also news training experts who have designed many jobs for the integration of news and information multimedia，If the news process manager、Story builder、News resource collector、Reporters with a variety of technologies。

third，Media narrative form and deep integration of content。After the media fusion，Use text in the same story、Picture、Audio、Animation、Video and other various communication symbols presented on the same platform appeared on the same platform to become possible，Integrating these narrative texts into a complete story dissemination is also possible。So，The deep integration of media narrative forms and content has encountered unprecedented challenges。The deep fusion of the media narrative form and content not only refers to the form and content in the single narrative text，It also includes the form of a variety of narrative text and the height of the content，Become a fascinating complete story。Keep it、Calling Bet365 app download ring、The open story that can be spread becomes the core competitiveness of the media，It is also the inspection standard for the successful integration of the media。

　　Interesting effect and deficiencies

Especially in half a century, especially in the past ten years，The effectiveness of deep integration of foreign media gradually appeared。"Times", "New York Times" and "News Weekly" and other traditional media have been completely broken，The technical and content department has achieved deep integration，The birth of the new media platform, such as the birth of buzzfeed in the United States，It is the organizational architecture gene of the Internet company，More importantly, the breadth of media spread after deep integration、strength、Deep improvement，Fresh activity、Instantly、Long -term effects effectively enhanced。February 19, 2012，16 ski enthusiasts encountered an avalanche as an avalanche at Stevens Pas ski resort in the United States，"New York Times" website Sports Channel reporter John Blanqi made by this "avalanche" fusion work will be launched for free for one week，Get 3.5 million clicks and 2.9 million visitors，Among them, nearly 1/3 of them are the first visit to the New York Times，This work won the 2013 Pulitz Special Manuscript Writing Award。Now，"New York Times" and other media have achieved the normalization of integration information products。

In the process of deep integration of foreign media, some common experiences are present。First, the construction of a mesh organizational architecture based on the melting media collection system。Second, bet365 live casino games the system innovated the "one -time collection with the core of integrating information products、Creation several times、Multiple distribution "full process，Realized the efficient connection of the original information original and later technology production，greatly reduced the production cycle and communication cost of fusion information products。Third is to guide market information demand，Multiple measures and quickly cultivated a large number of all -media content production teams，Encourage interactive graphics、Diversified innovation of narrative forms and content in virtual reality。

Of course，Due to the deep integration of foreign media, it mainly focuses on market rules as its core orientation，There are also some problems。Construction of media organizational structure Affected by technology -driven market thinking，Construction of media organizational structure Affected by technology -driven market thinking，Make the authenticity and authority of the news。Enshore digital technology intelligent algorithm use in the production process，Ignoring the particularity of content values ​​review。The media is transforming from "content+channel" to the entrance platform，The content and morphological boundary of the media are gradually disappearing，Media's supervision function may also disappear。So，Foreign media should pay attention to avoid gradually ignoring the social value of the media。

　　(Author Unit: School of Journalism and Communication of Nanchang University)