Art design helps to improve the international influence of Chinese characters
May 16, 2022 09:35 Source: "China Social Sciences" May 16, 2022, Issue 2406, author: Meng Gang Chen Shujun

As early as the pre -Qin era,Chinese characters open the road to external communication,Chinese people have made common efforts for this。In recent decades,Chinese characters have spread overseas and entered a new stage。Experts of art design majors are also devoted to the trend of the times,I made my own contribution to the overseas communication of Chinese characters。

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After years of hard work,Chinese scholars have accumulated rich results in the field of Chinese font art design。Professor Yu Bingnan (1933-2020), a professor at the School of Fine Arts of Tsinghua University, went to study in Germany,During studying abroad, he was asked to design a set of Latin alphabet printers that can satisfy multiple uses。I experienced copying、Research、After the experiment,Yu Bingnan designed a set of Latin text- "Friendship Body"。Its capital letters refer to the ancient Roman uppercase body on the Roman Trumanus commemorative column,The lowercase letter refers。Because Yu Bingnan used a sharp brush rod to write at that time,The elasticity of bamboo is reflected in the thickness bet365 best casino games of the weight of the strokes into the thickness of the strokes,presents the unique rhythm of Chinese calligraphy。This form of beauty from China has entered fresh blood to Latin text。Due to its contribution to font design and design teaching,Yu Bingnan was awarded the Lifetime Achievement Award for the "Gu Tengbao" award for Germany。Another example,The 2008 Beijing Olympic Games sports icon "Beauty of the Book" is based on the strokes of 篆,Integrated Oracle of Oracle、Golden texts and other texts such as pictographs and simplified features of modern graphics,Combining the beautiful shape of ancient Chinese text with the Olympic spirit,Through the Olympic Games, people from all over the world can feel the beauty of Chinese excellent traditional culture。

In recent years,There are a large number of international students every year、Visiting scholars rushed to all parts of the world to engage in various learning and research activities,While completing their own learning and scientific research tasks,They play professional advantages,Actively spread Chinese excellent traditional culture to the surrounding people。Students who are professional in design also actively organize font design works exhibitions、Seminar, etc. Promoting the spread of Chinese characters overseas。These exhibitions、Symposium becomes foreigners,Especially Bet365 lotto review for foreign designers who have mastered professional skills to understand Chinese characters。May 2017,Pennsylvania Pennsylvania State University held a "shape of the characters" -the Font Poster Design of the Three Man Exhibition,Exhibition of more than 60 poster works of 3 Chinese visiting scholars and designers,To a certain extent, the artistic concept of contemporary Chinese designer groups in the field of font design。During the exhibition,The Department of Graphic Design of Pennsylvania State University of Pennsylvania also held a special seminar on Chinese character design,Introduced the historical evolution process of Chinese characters、The relationship between Chinese shape and meaning、Aesthetic knowledge such as Chinese characters。

other,Chinese scholars also actively participate in various professional organizations and international activities in the field of art design。They use platforms such as the International Graphic Design Alliance,Show related art design works,Introduction of the research results of Chinese character art design,with a view to attract foreign peers to pay attention to the beauty of Chinese characters,Promote the spread of Chinese characters overseas。

  Pay attention to mixed typography helps Chinese characters to spread

Now,Under the influence of economic globalization,bet365 best casino games The connection between countries and regions of the world is increasingly close,The existence of various social software also allows different languages、People with different cultural backgrounds can communicate directly。In actual application,Different texts appear at the same time in the same manuscript and even in the same line.,This requires us to solve the problem of hybrid typing of Chinese characters and Latin。

Current,Although some foreign operating systems have achieved multi -language peers、Enter the same paragraph,But because the existing font system is difficult to achieve the height adaptation of Chinese characters and Latin,Inserting Chinese characters under the current Latin input method will cause the text to be unsightly、Low reading and other issues。Generally speaking,Chinese characters inserted in Latin,It height is equivalent to the height of Latin uppercase letters,This causes the two ends of the Chinese characters and g、J and other letters are too small,And because Chinese characters are stroke structure,Chinese characters of the same font size are greater than Latin,Putting together may break the visual balance of paragraphs or pages。For this,Entermers often manually adjust small Chinese characters to meet the requirements for reading comfort。other,text printing、The black Bet365 app download and white balance of all text when the screen is displayed。But when entering Chinese characters in some Latin text systems,Due to Chinese characters more,Therefore, the grayscale displayed is higher than the surrounding Latin words,so that the reader may be mistaken for the black body and misunderstand the author’s intention。

Now,More and more areas for mixed typography,In business、Publication、Cross -cultural research、Cross -language interaction and other fields all have demand for mixed typography。In the business field,Enterprises facing global are often happy to be in their documents、Product packaging、Use instructions、Company logo,Use several beautiful shapes at the same time、Harmony text,To reflect the respect of customers,Show your own strength and history。If there is a set of Chinese character library in the computer,can also promote foreign malls、Theater、Museum、Scenic Area、Hospital, etc. Set Chinese logo and instructions,Chinese people who are convenient for going abroad use local facilities and respond to emergency situations。other,When our excellent cultural works are published overseas,The role of retaining the original text is delicate and powerful。The shape and appearance of the text can convey emotion and power,Just right fonts Bet365 app download can affect the reader's understanding of readers to some extent,Better the thoughts that the work wants to express。Design sophisticated Chinese characters can attract foreign designers and the public with their aesthetic characteristics,Let them interested in Chinese history and culture,​​Then learn and respect Chinese culture。All materials needed for Chinese language teaching if they can appear in a more harmonious mixed text,will encourage more learners to join。When beautiful Chinese characters are increasingly appearing in public places in its city,Overseas Chinese will also gain a great sense of honor and pride,A stronger sense of belonging to the motherland。

To sum up,To let Chinese characters enter the Latin world as a language,Dialogue with Latin,We need to pay attention to the design of Chinese characters,Open the door to the world with Chinese characters designed for Chinese in Chinese,Use Chinese modernization on the international stage、international visual language to show the excellent traditional culture of China。

(Author Unit: School of Art Design, Nanjing University of Technology; School of Fine Arts and Design of Changzhou University)

Editor in charge: Cui Cen
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