Any culture is a multimodal symbol system，Multimodal use can be patterned，Become one of the important contents of national culture。For successful foreign bet365 bonus code louisiana，There are three important issues that cannot be avoided: 1，How to balance the supply and demand relationship between Chinese culture and foreign audiences；Part 2，How to pass foreign bet365 bonus code louisiana，Making Chinese culture understandable to foreign audiences，Generate positive reactions and interactions；Part 3，In the current global context，How to be precise、Effectively promote foreign bet365 bonus code louisiana works。These three issues run through the whole process of multimodal foreign bet365 bonus code louisiana activities，Based on the overall and systematic inspection perspective，Multimodality is one of the effective ways to maximize the effect of foreign bet365 bonus code louisiana。

　Original work transformed into multi-modality

Foreign bet365 bonus code louisiana of Chinese culture in the new era，Focus on the frontiers of philosophy and social sciences，In the process of seeking a balance between output and acceptance，To avoid the rejection mentality of the audience，Simply relying on full bet365 bonus code louisiana cannot solve this problem，The importance of selection and reconstruction of original works before bet365 bonus code louisiana has become increasingly prominent。Take the Chinese academic foreign bet365 bonus code louisiana project as an example，Word count and volume are the “hard” requirements for book selection。The original work that exceeds the word count needs to be "downsized"，Original works that are too short and concise need to be "weighted up"。Under the influence of foreign bet365 bonus code louisiana policy guidance and validity optimization，The translator can respect the original work，Make appropriate changes in the specific bet365 bonus code louisiana work。

First，Based on the consent and authorization of the author，Based on audience acceptance，Add or delete original volume。It’s worth noting，Add and delete operations are not random，It is not self-sacrifice just to cater to the audience。Original author、Changes in paramodal relationships and paratext functions，Can be summarized as additions and deletions、Replace、Merge and other patterning methods。Delete conflicting or inappropriate discussion modes，Replace the modal that conforms to the expression habits of the target language，Compress or merge logically overlapping modalities，Add modalities that can improve the interpretation effect。

Secondly，Under the premise that the original work is moderate in size，Based on the specific needs of a specific audience，Correction or reconstruction of part of the original modal system，The voice that the original work is not adapted to the target language market、Picture、Modes and combinations composed of text, etc.，Optimization achieved、The effect of beautifying the original modal。The transformation of the original modality can be transformed into a modality、minus、Editor、Description、abbreviated、And、Change、Imitation and other alternative strategies。Modal transformation is not an accidental operation on a whim。As a preprocessing link for foreign bet365 bonus code louisiana，It is more necessary to follow the usage rules of target language modality，Modify multi-modal transformation，Improving the efficiency of precise foreign bet365 bonus code louisiana。

　Multimodalization of foreign bet365 bonus code louisiana behavior patterns

Foreign bet365 bonus code louisiana of Chinese culture in the new era，Not only shakes the original bet365 bonus code louisiana viewpoint，Also updated the concept of bet365 bonus code louisiana studies subject。Natural person “translator”，No longer the only subject of bet365 bonus code louisiana transformation and adaptation，Working mode、There is a multi-modal trend in both strategies and methods。

First，New mode of foreign bet365 bonus code louisiana operation，Condensed multimodal interactive agents。The current foreign bet365 bonus code louisiana breaks the traditional bet365 bonus code louisiana model of "personal heroism" of the translator。Co-bet365 bonus code louisiana by high-level Chinese and foreign translators，Author、Tripartite supervision by industry and bet365 bonus code louisiana review experts，This is the current mainstream operating mode，It not only ensures that the original work adapts to the target language context，It also greatly improves the readability of the bet365 bonus code louisiana。Outsourcing、Crowdsourcing and other artificial team battle models form a composite interactive operation model with machine bet365 bonus code louisiana，This is the multi-modal label given to foreign bet365 bonus code louisiana in the Internet era。With the trend of multi-modal working modes，The patterned use of multi-modal foreign bet365 bonus code louisiana tools is becoming increasingly common。Traditional manual full bet365 bonus code louisiana is gradually fading out，Mobile—Voice bet365 bonus code louisiana、New bet365 bonus code louisiana concepts such as cloud bet365 bonus code louisiana are emerging in endlessly，Human-computer interaction is the general trend of foreign bet365 bonus code louisiana。

Second，New unit for foreign bet365 bonus code louisiana operations，Integrating audio-visual multi-modal advantages。New era foreign bet365 bonus code louisiana activities，Completely breaks through the traditional text bet365 bonus code louisiana unit，The objects of bet365 bonus code louisiana strategies and methods are no longer limited to words，The modified original，In the process of generating bet365 bonus code louisiana，voice、like、Picture、The text mode system can continue to change。If the modal form of the original work is "text + image" is transformed into "text + sound、like、Picture""Sound + Image、Picture、Text” “Picture + Sound、like、文" and other primary and secondary modal forms，Generate sound、like、Picture、Many new modal combinations such as Wen。If targeting young readers、Sinologist、Chinese culture enthusiasts and ordinary readers，Original sound、like、Picture、The proportion of text modalities must be reconstructed，Corresponding changes occurred。In a relatively fixed audience，Color、The use of sound and picture modalities is obviously regular。It can also be based on the different needs of fixed audiences，Differential treatment of macro-modal application rules，The original work has been adapted into a picture book version、Phonetic version、Reading version、Contrast version and other types。It can also be targeted at the age and educational stage of teenagers，Divided into younger versions、Preschool version、Primary school version and junior high school version，voice、like、Picture、文、Modes such as color will also be differentiated according to proportion，Reduce or increase the difficulty of foreign bet365 bonus code louisiana works。

　Third，New method of foreign bet365 bonus code louisiana operation，Customized multi-modal personalized works。Pass the primitives out in one-to-one correspondence，Spending manpower, material and financial resources but achieving little results，This deficiency has been confirmed by the survey on the overseas dissemination of Chinese culture。Take the history of Russian biographies of "The Analects" as an example，At least 17 translations have been produced in the past 300 years，But it is the most widely circulated、The full bet365 bonus code louisiana is not the most influential one。Learn from history，Respect the current situation of foreign bet365 bonus code louisiana，Multiple levels、Multidimensional、Humanized foreign bet365 bonus code louisiana with multiple strategies，Appropriate use of excerpts、Compile、bet365 bonus code louisiana、Abbreviation、Summary、Review、bet365 bonus code louisiana Comment、Retranslated、bet365 bonus code louisiana、Explanation、parallel bet365 bonus code louisiana、Imitation and other modal workarounds，According to the personalized needs of the audience，Develop a vision for foreign bet365 bonus code louisiana works、Listen、Picture、Text modal layout strategy，Abridged bet365 bonus code louisiana released、Compiled version、Abbreviated version、Annotation、Adapted versions and other different translations，Multi-modal bet365 bonus code louisiana assembly，Only before you can find the target market，Create more output paths。

　Multimodalization of foreign bet365 bonus code louisiana communication channels

The “last mile” to achieve the expected goal of Chinese cultural foreign bet365 bonus code louisiana in the new era is the spread of the target market。Multimodality can be regarded as the best choice to improve communication efficiency，Its application in the communication stage mainly reflects the multi-modal presentation of foreign translated works and the promotion of multi-modal media。

Comply with the aesthetic habits of the target group，Can present foreign bet365 bonus code louisiana works in multiple modes。Before foreign translated works enter the target market，The publisher will formulate sales strategies based on market acceptance habits。Product output form in the context of the Internet，The paper version and the electronic version go hand in hand，Braille text、Broadcasting books are emerging in endlessly，Animation、TV series、Movie、Games and other communication modes can amplify sensory effects，Three-dimensional display of Chinese culture。

Comply with the communication rules of the target market，New and old promotion platforms can be constructed in multiple modes。Except newspapers、Broadcast、TV、Movie、Traditional media such as web pages，Promotion meeting、Exhibition、Recommendation of “face-to-face” experience modes such as exhibitions，Can further shorten the distance with the audience。With the help of big data tools，The influence of new media platforms cannot be underestimated，Paying attention to short video and mobile client delivery channels can win the attention and traffic of young groups，Cultivation of future backbone audience。In the past, foreign bet365 bonus code louisiana and dissemination may have been restricted by the selected version，Affects bet365 bonus code louisiana working mode and operation，Future foreign bet365 bonus code louisiana work can rely on authoritative publishers in the target market，No more "wishful thinking" forced output。From a long-term strategic development perspective，Chinese publishing needs more foreign bet365 bonus code louisiana，Respect the communication rules of the target market，Model the multi-modal communication plan for the target market，So as to control your own right to speak in publishing，Building equal dialogue channels。

Foreign bet365 bonus code louisiana of Chinese culture in the new era，It’s not just a matter of choosing、Translated，Or do what they like。Multimodality is comprehensive、Stereo、Multi-dimensional communication of Chinese voices provides a richer path。But its utility cannot stop at analysis，There is a greater need for audio-visual acceptance rules for overseas audiences、Aesthetic preferences and interests，Form an optimized combination，Upgrade to multi-modal systemization、Patterned communication strategy，Convert from tool to path，Form order、Standardized foreign bet365 bonus code louisiana workflow。This is the value of bet365 bonus code louisiana theory in the context of foreign bet365 bonus code louisiana in the new era，It is also a rare opportunity given by the country’s foreign bet365 bonus code louisiana practice to the development of Chinese bet365 bonus code louisiana theory。

(This article is part of the National Social Science Foundation’s major project “Research on the Development History of Chinese bet365 bonus code louisiana Theory” (20&ZD312) phased results)

(Author’s unit: bet365 bonus code louisiana Research Center of Guangdong University of Foreign Studies)