General Secretary Xi Jinping gives important instructions on publicity and ideological and cultural work，Emphasize "focus，Practice socialist ideology with strong cohesion and leading power，Focus on cultivating and practicing the core values ​​of socialism，Focus on improving the credibility of the influence of public opinion communication guidance，Focus on continuing Chinesewen pulse、Promote the creative transformation and innovative development of the excellent traditional culture of China，Focus on promoting the prosperity and development of cultural undertakings and cultural industries，Efforts to strengthen international communication capabilities、Promoting civilized exchanges and mutual learning，Fully stimulates the vitality of the national cultural innovation and creation，Constantly consolidate the common ideological foundation of the people and people of all ethnic groups in the country，Continuously enhance the national cultural soft power and the influence of Chinese culture，To comprehensively build a socialist modernization country、Comprehensively promote the great rejuvenation of the Chinese nation to provide strong ideological guarantees、Powerful spiritual power、Favorite cultural conditions "。"Seven Presks" pointed out the blueprint and practice method of the party's propaganda, ideological, cultural work in the new era，To comprehensively build a socialist modernization country、Comprehensively promoting the great rejuvenation of the Chinese nation provides a strong ideological guarantee、Powerful spiritual power and favorable cultural conditions，Direction to propagate ideological and cultural work in order to do a good job of doing a good job in the new era and new journey。

　　bet365 best casino games Adhere to the party's leadership of publicity and ideological and cultural work，Is our fine tradition、Successful experience、Promoting advantages。Looking back on the history of the party for more than a hundred years of struggle，In the revolution、Construction、Reform various historical periods，The reason why publicity and ideological and cultural work has made great progress、Play an important role，The most fundamental thing is that always adhere to the party's comprehensive leadership。Strengthen the party's comprehensive leadership of propaganda ideological and cultural work，Constantly create a new situation of publicity and ideological and cultural work，Be brave to reform and innovate，Good at proposing and using new ideas and new mechanisms，better stimulate the internal vitality of publicity and ideological and cultural work。Publicity and cultural work in the new era must adhere to the unity of party spirit and people's nature，The fundamental direction of insisting on serving the people，Maintain the material and cultural interests of the people，But it is even more important to adhere to the publicity of party management、The direction of the principles of party management ideology is not shaken。Ensure that the leadership of publicity and ideological and cultural work is always in the hands of the party，Make sure that the construction of my country's cultural construction always moves forward in the direction of socialism。

　　Practice socialist ideology with strong cohesion and leading power。Ideological work is an extremely important job of the party，Avoid the party's future fate，It is related to the long -term security of the country，Acting for national cohesion and directional force。General Secretary Xi Jinping pointed out in the report of the 20th National Congress of the Communist Party: "Having Marxist scientific theory guidance is our party's firm belief and belief、Grasp the root of history and initiative。"Adhere to socialist ideology，It is the guiding position of Marxism in the ideological field，Persist in the latest achievements of the Chineseization of Marxism as the guidance，Make sure you do not lose your self、Do not lose direction，Grasp the times、Lead the Times。As a contemporary Chinese Marxism、21st Century Marxism，Xi Jinping's thoughts on socialism with Chinese characteristics in the new era show strong science、Truth、People、Practical、Openness and Times，presents unique ideological charm and great practical power，New thinking that contains new era of ideological work、New concept、New method，It is the fundamental follow of ideological work，Socialist ideology for the construction of a strong cohesion and leading power in the new era provides a strong ideological guarantee for the socialist ideology。Comprehensive implementation of the idea of ​​socialist ideas with Chinese characteristics in the new era，It is necessary to comprehensively systematically and diverse the publicity work of Xi Jinping's cultural thought，profound understanding of the essence of Xi Jinping's cultural thought，Enlighten wisdom with the historical experience of the party、Inheritance and carrying forward the party's fine tradition，Transforming it into the general outline of the party's propaganda, ideological and cultural work。

　　Focus on cultivating and practicing the core values ​​of socialism.Socialist core values ​​fundamentally reflect the essence of socialism，Given it in the excellent traditional culture of China，Absorbing the results of human excellent cultural achievements，Reflects the value concept of the development and progress of human society。Cultivating and practicing the core values ​​of socialism is a major task for adhering to and developing socialism with Chinese characteristics in the new era，Also condense social consensus、The inevitable requirements of strengthening the spiritual power of the people。General Secretary Xi Jinping emphasized: "History of the development of human society，For a nation、For a country，The most long -lasting、The deepest power is the core values ​​recognized by the whole society。"The current my country is in the period of economic and social transformation，To effectively integrate social consciousness、Leading diversified value orientation，It is necessary to strengthen the excavation of the value of the ideological value of the excellent traditional culture of China，Make an easy -to -understand connocence，Give it a new era connotation，Adapting to socialism with Chinese characteristics，Let Chinese excellent traditional culture continue to carry forward the light in the new era，Let all people be ideal beliefs、Value concept、Moral concept is tightly united together，Constantly consolidate and develop the common ideological foundation of all people's unity and struggle。

　　Focus on improving the credibility of the influence of public opinion communication guidance。The party's propaganda, ideological and cultural work is governing the country and governing the country、Ding Guo Anbang's major event，Give full play to the banner、Gathering Heart、Education Newcomer、Xing Culture、The important role of the image of the exhibition。The current mainstream media in my country is from international and domestic、Online and offline、Virtual reality、impact inside and outside the system，Difficulties in public opinion guidance and content management increase。Improving the spread of news and public opinion in the new media pattern and public opinion ecology、Guidance、Influence and credibility，It is necessary to insist on the correct political direction、Public opinion orientation、Value orientation，Grabbing ideas innovation、Counter innovation、Method and method innovation。Comprehensive use of mass communication、Group communication、Interpersonal communication and other ways to display the charm of Chinese culture，Show a real to the world、stereo、Comprehensive China，Showing China as a builder of world peace、The contributors of global development、The good image of the maintenanceer of the international order，Continuous understanding、Expand recognition，Improve international communication effect，Improve my country's international status and reputation。

　　Focus on continuing Chinesewen pulse、Promote the creative transformation and innovative development of the excellent traditional culture of China。Chinese excellent traditional culture is the wisdom crystal and essence of Chinese civilization，Is the root and soul of the Chinese nation。For the sake of continuing the Chinese style, it is to refine the spiritual logo and cultural essence of Chinese civilization，Persist in the excellent traditional culture of China、Demonstrate the status of the main body of Chinese civilization。A country、A nation only has ideals for their own culture、Cultural value is full of confidence，For your cultural vitality、Creativity is full of confidence，can there be a determination of persistence、The courage to work hard、Vitality of Innovation。Dare to be good at putting forward new ideas in ideological and cultural work、Express new discourse、Form new mechanism、Launched a new form，Make socialist culture with Chinese characteristics always reflect the spirit of the times、Lead the trend of the times，Let the propaganda ideological and cultural work always keep pace with the times under the guidance of Marxism and the party's strong leadership，The common ideological basis for consolidating the unity of the people of all ethnic groups in the country。Actively draw on all the beneficial results of human civilization，Combined with the development needs of the times，Explore new expression forms，Give the new era of the new era of excellent traditional culture、New vigorous vitality，Really use ancient times to use now、Object for Middle Force、Dialectical choice、Pu new，Realizing the organic connection between tradition and modernity。

　　Focus on promoting the prosperity and development of cultural undertakings and cultural industries。Culture is a country、The soul of a nation。Cultural construction is bacon casting soul、Important businesses of condensed together。Prosperity and development of cultural undertakings and cultural industries，helps the development of socialist culture，better meet the people's needs for spiritual culture，Improve the national cultural soft power and the influence of Chinese culture。To "persist in the people -centered creative orientation"，Deeply answer how to adhere to the direction of the prosperity and development of the cultural undertakings and cultural industries in the new era，What kind of socialist culture is built、How to build a scientific system for socialist culture。To persist in putting social benefits in the first place，Unified social benefits and economic benefits。To reform and improve cultural industry planning and policy，Continuously provide more and better to meet people's cultural needs，Cultural products that can enhance people's spiritual power。All cultural products、Cultural service and cultural activities，All must promote the core values ​​of socialism，Transfer active life pursuit、Noble ideological realm and healthy life。

　　Efforts to strengthen international communication capabilities、Promoting civilized exchanges and mutual learning。The tolerance of Chinese civilization determines the historical orientation of the exchange of the Chinese nation。Efforts to strengthen international communication capabilities、Promoting civilized exchanges and mutual learning，It is to talk about the exchange and mutual learning of Chinese civilization and world civilization.、Story of common prosperity，Show the common value of all humanity contained in Chinese culture、The concept of the community of human destiny，Promote the excellent traditional culture of China，Let Chinese culture bloom to the world a new era glory。Culture must be beautiful，Also the beauty of beauty、The United States and the United States and the Communist Party。General Secretary Xi Jinping pointed out at the cultural inheritance development symposium，"The second combination of '，It is the profound summary of our party's historical experience in Marxism Chinese era，It is a profound grasp of the laws of the development of Chinese civilization "。A combination of communication and conflict with other civilizations with other civilizations in the world，The fresh vitality and inexhaustible creativity of Chinese civilization are fully stimulated，The affinity of Chinese civilization、Infectious、The attractiveness is continuously improved，National cultural soft power and the influence of Chinese culture continuously increase。In order to make the world better understand China、Read the Chinese People's、Read the Communist Party of China、Read the Chinese nation，Let more countries know China、Listen to China、Learn to China，Must improve international communication efficiency、Innovative spread of discourse，Form international discourse rights that match our current comprehensive national strength and international status。

(Author Unit: Institute of Political and Social Development of Xi'an University of Architecture and Technology)