August 10，The 2019 National Social Science Foundation's major project "Cultural and Tourism Integration Development Market Study Research Research Research" hosted by East China Normal University was held in Shanghai.。

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Mei Bing, Vice President of East China Normal University, said，Tourism is the carrier of culture，Culture is the soul of tourism。Promote the deep integration of culture and tourism，It is based on the development of geographical advantage and characteristics，Use it to the maximum、Protective tourism resources，to promote cultural undertakings、Integration and development of the cultural industry and the tourism industry。Therefore，Important opportunities to seize research in the culture and tourism field，Fully absorb the opinions and suggestions of experts from all walks of life，Ji Zhi Settling，It helps us to promote the achievement of cultural and tourism integration in the field of academic research and practical fields。

Tourism is both a cultural life，Another comprehensive socio -economic and cultural activity。Qiu Yihong, Director of the National Art Science Planning Project Management Center of China Art Science and Technology Research Institute, believes，Accelerating the in -depth integration of the cultural industry and the tourism industry requires that the think tanks of colleges and universities need to effectively improve their political stands，Persist in the guidance of Xi Jinping'bet365 best casino games s new era of socialism with Chinese characteristics，Persist in devotion，Deeper Seeking，Provides intelligent support for the major theoretical problems and real problems in solving the development of cultural tourism integration。

Wu Ruijun, Dean of the Institute of Humanities and Social Sciences of East China Normal University, proposed，Promoting the transformation and upgrading of the tourism industry structure，Promoting the deep integration of culture and tourism is an important trend of the innovation and development of the tourism industry。Deep fusion of the two，It is mainly to bring the excellent traditional culture of China、The combination of historical culture and tourism，Make tourists more in -depth understanding of local culture during travel。For this，We must not only focus on the problems in the construction of the tourism market，and focus on demand -oriented problems，Elapse the connotation of cultural and tourism integration theory clearly。To first transform real problems into the problem of academic theory，Report again、Analysis and judgment to obtain academic research results，Responsive specific problems encountered in actual operation，Provide actual basis for government decision -making。Manage from the state、angle of industrial development needs，Implement the organic combination of content construction and main construction，Promote the integration and development of the culture and tourism industry。

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Promoting the integration of cultural tourism helps to enhance cultural self -confidence。Feng Xuegang, Dean of the School of Business Administration of East China Normal University, Bet365 app download said，As a major theoretical and practical topic，The definition and nature of "integration of cultural tourism" must be re -examined，Fully sort out different historical stages of Chinese cultural assets、The basic characteristics of tourism assets and the changes in the demands of the corresponding market entities，System evaluation of the integration model and integration level of the existing cultural industry and the tourism industry，Identifying the current cultural industry in my country、The key obstacles of the tourism industry in the integration and development，Grasp the cultural department、The operating mechanism and policy system of the tourism department in the construction and management of market entities，with a view to meet the goals of all parties、Responsibility、Differences on rights，On the basis of thorough researching culture and tourism integration and development of market entities，"Yi Rong, Rong，Be able to merge，Promoting the brigade with a literary，Based on the principle of traveling "as the principle，Build a set of cultural tourism interoperability、Cultural Tourism Mutual Rong、Cultural Tourism Interactive Market Operating System。

Rong Yuemin, the director of the Institute of Literature of Shanghai Academy of Social Sciences，The development of my country's tourism industry has shown an uneven situation，The development of the integration of the cultural industry and the tourism industry must be analyzed first、Sort out the characteristics of our national market structure、Features of the market subject，regional differences in the entire country、Development differences、Differences in the needs Bet365 lotto review of tourists。Only theoretical research on the development of cultural and tourism integration，Reinforcement data support for industrial development，effective measures to propose the overall transformation and upgrading of the tourism industry chain，can further promote the transformation and upgrade of tourism，Realize cultural inheritance innovation。

Director Qian Zhi, Director of the Reform Research Division of the Shanghai Government Development Research Center，To achieve deep integration of culture and tourism，To better complete high -quality research results，Need to grasp the system、Platform、subject、Achievements、Theoretical and other keywords，Carry out a survey with the development of cultural and tourism integration，Master the problems existing at every level through targeted surveys、cause and appeal。Based on this，Social capital is properly introduced，Further improve the supporting facilities，step -by -step construction can allow market players to participate in a platform，Enhance cultural attraction，Finally, the depth of the development of cultural and tourism integration and development。

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With the continuous optimization of the development environment of the tourism industry，The integration of cultural tourism will enter a new period of prosperity and development。Xu Jian, deputy dean of the Humanities and Art Research Institute of Shanghai Jiaotong University, believes，The advent of the 5G era makes the interconnection of all things possible，The emergence of various new technologies not only breaks the old boundary division，also improved the service capabilities of various industries，Provides a new engine Bet365 app download for the development of the culture and tourism industry。

Proposed Feng Xuegang，We should first study the historical stage and main construction of the integration of cultural and tourism in my country，to grasp the status quo，Discover bottlenecks。Next，To clarify my country's cultural industry、The market subject type and its development goals of the tourism industry、Condition。On the basis of respecting the laws，Identify the feasibility and integration of the integration of market entity business and behavior。Then，Typical cases based on domestic and foreign，Discuss the key areas of the construction of cultural and tourism integration market entities、Model selection and implementation path，and focus on studying the international problems of market entities。Last，System design、The policy system and feedback mechanism，Protection measures and optimization adjustment methods for the construction of cultural and tourism integration market entities。

Zeng Yuan, deputy director of the Cultural Reform and Development Office of the Propaganda Department of the Shanghai Municipal Committee，The market entity of the integration of cultural and tourism is the government、The broadest subject, including consumers, etc.，Involved in finance、Association、Law、Fund、Consumption and many fields。Market entities that govern the cultural tourism industry need to consider how to coordinate multi -party interests，Integrated cultural industry and tourism industry resources，Reasonable use of culture and tourism resources，Innovative development mode，Focus on creating regional characteristic Bet365 app download tourism brands，Provide a help for "going global" for Chinese culture。

Integration and mutual promotion is an important way Bet365 app download for the development of the cultural industry and the tourism industry。Dai Bin, Dean of China Tourism Research Institute, said，Use market entities to promote the true integration of culture and tourism，Need to sort out the relationship between culture and tourism in the new period，Follow the actual constraints faced by the market entity。Dai Bin Suggestion，During the research process，We should first pay more attention to the realistic problems of the current cultural and tourism integration development of market entities。Next，Not only must you study the theoretic in the library and laboratory，It is necessary to practice in the tourism market and cultural venues，Give it valuable、In -depth research report，Strengthen field research and data collection，Selected excellent domestic and foreign cases to carry out in -depth research，Interview with various market entities，Efforts to promote theoretical construction of cultural and tourism integration of cultural and tourism integration、Practical Innovation。Last，It is necessary to implement the talent training and discipline construction into the research on topic research，Lead more young scholars to participate in the survey，Contribute wisdom to the development of the cultural industry and tourism industry。