For the past few years，The museum business in the world has undergone a great test。UNESCO official website recently released the results of the International Museum Association (ICOM): The global museum industry is affected by the epidemic，Nearly 90 % of museums (more than 85,000 institutions) choose to be suspended open，Among them, nearly 13 % of the museums may be closed permanently。

No doubt，The operator of the museum is always facing economic problems。In the face of reality that is not optimistic，The era of mobile Internet has led the new fashion of the museum development。2022，Short Video's Unicorn Douyin Release Museum Data Report Display，May of that year，Douyin content coverage rate at the third level of China reached 98.64%。Museum video content on Douyin，increased by 70%year -on -year in quantity，The amount of likes exceeds 1.2 billion times，Play volume exceeds 39.4 billion times，It is equivalent to 70 times the number of audiences in the National Museum of the National Museum。

Museum in the Digital Age is attracting the audience with a new look，The Cloud Museum has become an indispensable part of the museum construction。In this case，The development path of normal museum needs to be re -evaluated，The premise of evaluation is that the national altitude distinction of the museum needs to be treated by "one treaty" under the bet365 Play online games principles of economics。

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Museum from construction to operation requires a long process，Mainly due to the large proportion of construction costs in advance，The museum is taken for granted as the heavy asset industry。Museum in the traditional sense has its accurate definition。August 2022，The International Museum Association released the latest definition of "Museum"，That is "non -profit peripheral institutions serving the society，The purpose of its establishment is to study、Favorites、Protection、Explanation and display substances and intangible heritage "。Actually，This definition is not fresh compared with the previous definition，I did not make a comprehensive assessment of the current status of the museum，The consideration of reality is seriously insufficient。

2015，The "Museum Regulations" implemented by our country divided the museums into state -owned museums and non -state museums in terms of business nature。Determine the normal operation of the state -owned museum is included in the fiscal budget at this level;。The state encourages the establishment of a public welfare fund to provide funds for the museum，Encourage the museum multi -channel to raise funds to promote its own development。Establish a museum in accordance with the law or provide donations to the museum，Enjoy tax discounts in accordance with relevant national regulations。No matter what kind of museum，Customized museum construction usually only considers Bet365 lotto review the so -called "experience constant"，Museums that are about to be the same type as a case quotation，and consider the possible premium as a budget for the budget。This is actually based on the hypothesis of the museum input and output that conforms to the long tail effect，That is the need for the head and the small tail，Late demand or cumulative effects ignore。

In the mobile Internet era，Consumers or investors in the museum must deeply consider the revolutionary changes brought about by the digital era to the museum industry，The tail demand of the museum industry may not only be enough，It may even last for a long time，Until the accumulation of days of demand。That seems to，Experience constant is not reliable。Before opening the museum，Product updates and maintenance of later digits、The continuous consideration of the attention economy and other problems，All need to be discussed on the desktop，Fully demonstrate the feasibility and cost -effectiveness of the project，so as to arrange funds more reasonably，Realize the sustainable development of the museum，The situation of winning the win -win economic and social benefits。

　Technical support is not the cost of sinking

Museum under the digital era cannot avoid the cost of technical costs。Museum's digital resources have become the deserved meaning of the development of the museum，The assets of digital resources reflect the economic attributes of the collection，Cultural relics protection and utilization need to be handled together。

Now，The development of new technical means is different，The blockchain bet365 Play online games is a double -edged sword，While decentralizing the museum，Also allow all museums to achieve its own development into possible。AI technology makes the collection full of "vitality"，Dialogue with the audience can instantly complete "cross"。Emerging virtual reality technology represented by the Yuan universe is the cross -fusion of many technical means，In computer technology、Artificial Intelligence、Personal interactive theory and bionic science combination，Quickly realize the static rotation for the collection、Empowerment from ancient to present。ChatGPT allows all the collections to have a full -scale operation space of text。After digitalization of the collection，Exhibits that are not suitable for display have suitable presentation space，So as not to "hold the pipa half -cover face"。Technical update brings more bonus to the museum，From the perspective of economics, the technical investment that was originally identified as the cost of sinking，Instead, it becomes opportunity cost。

Of course，We are not technical supremaners，Not all museums must be pre -technical cost。Taking the statistical data of the International Museum as the main reference，The International Standard Museum formulated by the International Museum Association can be divided into aquarium、Zoo、Archaeological Museum、Art Museum、Ecological Museum、Museum of Human Academy and Anthropology、General Museum、Botanical Garden、Plants Specimen Museum、Museum of Natural bet365 best casino games History、Open -Heaven Museum、15 types of science and technology museum。Which type of museum is suitable for in -depth investment，in order to better serve the audience，Obtain market recognition; which types of museums can be shared with collections with the help of technical means，Rich audience experience experience, etc.，You need to explore further。

　The museum "surrounding" brings marginal income

Consider from the perspective of economics，Input is bound to be expected to produce or benefits。Decision makers operating as the museum，To ensure that the museum can operate for a long time，It is inevitable to consider the problem of balance of revenue and expenditure。The main source of income of the museum is also ticket income、The income of the authorized collection, etc.。So，"Open Source" problem obviously becomes an important item in museum operations，Bading the income channel is also imminent。From the perspective of economics，The collections in the museum are simply the elves that will "dance"，If you choose to develop and use，Its collection can not only "dance" in the museum，May also fly to the center of the world stage "Dance"。This "dance" will inevitably bring long -term marginal income。

"Border" is an important concept in economics，The marginal income is a new selling or an increase in income brought by a product。"Borderists usually build economics theories around market demand，That is, under the condition of meeting specific conditions，A competitive market system will generate more benefits from a given resource bet365 best casino games endowment and technology。"Austrian economist、The founder of modern marginal utility, Carl Menger, believes，"A large number of products cannot be copied (for example, the paintings of the masters of classical and early painting)，So，For many examples，We can observe value，But there is no possibility of reappearing。For this reason，Any factors associated with reproduction can not become a decisive principle of general value "。

Museum's collections often have exclusiveness，After the product of the collection "peripheral" products，Long -term investment in the market，It does not even need to stimulate consumption by reducing the price。It is foreseeable is，The normalized business strategy of its cultural and creative products is not the idea of ​​pursuing best -selling products，Instead of pursuing regular -selling products，Fine water long current helps to "eternal youth"。Of course，How to make decisions，It also needs to be a actuator to play for the museum operator's fine calculation。

The change of the development of the museum is synchronized with the times，，The premise of development is survival，Survival must consider economic costs。In the era of digital economy，Mobile Internet brings opportunities for the development of the museum。In front of the opportunity，The most important thing is the concept of innovation and development，Only placed the museum business in the cultural soil of the market for inspection，Operate in accordance with its unique development bet365 Play online games laws，It is possible to usher in greater development。

(Author Unit: School of Economics and Business Administration, Heilongjiang University)