Clarify the thinking of the Internet information service algorithm
June 29, 2022 08:10 Source: "China Social Sciences", June 29, 2022, Issue 2437 Author: Shen Huawei

In recent years,Internet information service algorithm is accelerating information dissemination、Prosperous Digital Economy、Promoting social development and other aspects have played an important role。At the same time,Its unreasonable application also affects normal communication order、Market order and social order,Information Cocoon Room、Big Data Killing、Algorithm discrimination and other algorithm applications are endless,Arrives widespread concern。September 17, 2021,National Internet Information Office and other nine ministries and commissions jointly issued the "Guiding Opinions on Strengthening the Comprehensive Governance Bet365 lotto review of Internet information Service Algorithms" (hereinafter referred to as "Opinions"),The concept of "algorithm governance" is clear at the standard level and proposed systemic、Comprehensive specification requirements。From March 1, 2022,"Recommended Management Regulations on Internet Information Service Algorithm" (hereinafter referred to as "Regulations") officially implemented,The Internet information service algorithm filing system that supports the regulations in the "Regulations" is also officially launched during the same period,It marks the comprehensive management of my country's promotion of Internet information service algorithms to enter the rule of law、Normalization、Long -acting new stage。

"Regulations" uses Internet information service algorithm recommendation activities as entry point,In terms of regulatory objects,"Regulations" clarified the object of algorithm governance to the application algorithm recommendation technology to provide information to the user's algorithm recommendation service provider,and divide the Internet information service recommendation algorithm into a synthetic class、Personalized push category、Sorting Selection Class、Search filter、Schedule of five major categories。bet365 best casino games In terms of supervision content,"Regulations" clearly requires that algorithm recommendation service providers should implement algorithm safety subject liability,Establish a sound algorithm safety management system and technical measures,Adhere to the mainstream value orientation,Effectively protect user rights,Promoting algorithm application upward。"Regulations" from two aspects of information service specifications and user equity protection,clear requirements for the behavior and prohibition of the five categories of algorithm。In terms of regulatory system,"Regulations" built a classification of algorithm classification、Algorithm filing management、Algorithm supervision and inspection、Algorithm risk monitoring、A scientific regulatory system for measures such as algorithm safety assessment,Strive for the symptoms and cure,Gradually form an algorithm governance long -term mechanism。

"Regulations" divided the Internet information service recommendation algorithm into five categories,and set targeted differentiation clauses for each algorithm。The specific content of the "Regulations" below,Explain the possible governance ideas of these five categories of algorithms。

The first is to generate the governance of the synthetic algorithm。Generating synthetic algorithms belongs to the tool type algorithm,The key to its governance lies in the "fixed border、Ming logo、Control the source "。First is to ensure the reasonable application of the algorithm,Supervise algorithm recommendation service providers must not use the generated synthetic algorithm to generate synthetic illegal adverse information。"Regulations" Article 7 clearly states that "must not be generated for synthetic false news information"。Follow,Guarantee the right to know the user,Preventing illegal and bad data that prevent synthetic dissemination spreads in network space。"Regulations" Article 9 pointed out "The algorithm that has not been made without significant identification generates synthetic information,After a significant identification should be made,Fang can continue transmission "。Finally, the source of the source of this bet365 Play online games type of tool type algorithm。Synthetic algorithm service providers shall effectively perform the filing procedures in accordance with the requirements of the "Regulations",Those who have not fulfilled the filing procedures shall not provide a synthetic service to the outside world。other,To strengthen the detection and traceability technology of generating synthetic content,Technically guarantee the closed loop of supervision of the synthetic algorithm。

Second is the governance of a personalized push class algorithm。Personalized push class algorithm belongs to the distribution model,The key to its governance lies in the full process management from the source of manuscript to distribution mechanism to the protection of user rights and interests。First of all, the requesting algorithm recommendation service provider to strengthen the supervision and management of the source of manuscripts。"Regulations" clearly states that "Do not use algorithms to recommend service communication laws、Information prohibited by administrative regulations "" News information released by units within the scope of non -state regulations "。Algorithm recommendation service providers should establish a sound manuscript source management mechanism,Prevent illegal and bad content to enter the source pool。Followed by strengthening the supervision and management of the content distribution mechanism。User model and user labels involved in the distribution mechanism、Artificial intervention mechanism and model optimization goals and other links,"Regulations" requires that "the keywords of illegal and bad information must be recorded into the user's interest point or as a user label and push the information according to push"、Sort、Select、Push、Display the transparency and explanatoryness of the rules,Avoid adverse effects on users,Prevention and reduction disputes "" Disputes of disputes "" No induced user addiction、Excessive consumption and other algorithm models that violate laws and regulations or violate ethical morality "。Finally, the implementation of the protection of user rights and interests。"Regulations" clearly requires that algorithm recommendation bet365 Play online games service providers to effectively protect users' right to know the right to know and choose the right to choose,Including "should inform users in a significant way to inform users of the situation of the algorithm recommendation service,and publicize the basic principles of the recommendation service service in an appropriate way、Objective intention and main operating mechanism "" "" Options that should not provide users who do not target their personal characteristics,Or providing users with convenient closure algorithm recommendation services "and so on。other,Special groups such as minors and elderly people,"Regulations" also proposed targeted rights protection requirements,The specific implementation of the supervision process should be verified。"Regulations" is committed to passing through the source of the manuscript、Algorithm recommendation model、Artificial intervention、User's independent selection and other personalized push information services management of the whole process,Build an overall、Groupability、Ecological ecology of network information content with both individuality,Realize the height of information content、Width and temperature。

Third, the governance of the selection algorithm of sorting。Sorting selection algorithm belongs to the list model algorithm,The key to its governance is to strengthen guidance management。First is to strengthen the governance of the content ecology of the list page。"Regulations" requires that "algorithm recommendation service providers should strengthen the algorithm recommendation service version page ecological management","On the first screen on the homepage、Hot search、Selected、List class、Practical window and other key links actively present information that conforms to mainstream value orientation "。Followed by the requirements for the public list of the algorithm recommendation service provider and the rules of the list on the list,Guarantee the fairness, justice and transparency of the list。Finally, strengthen the review of the list intervention mechanism,Check whether there is bet365 live casino games a phenomenon such as the "manipulation list" prohibited in the "Regulations", "Control Hot Search or Selected"。

Fourth is to retrieve the governance of the filter algorithm。Searching the filter algorithm belongs to the screening type algorithm,The key to its governance lies in the management of the feature library and label library。The key to its governance lies in the management of the feature library and label library。"Regulations" Article 9 clearly pointed out,"Algorithm recommendation service providers should strengthen information security management,Establish and improve the feature library for identifying illegal and bad information,Improve the standard of entering the library、rules and procedures "。Follow。Some algorithm recommendation service providers use retrieval filtering algorithms to filter the related content of interests or sort and adjust the content of interests,To achieve the purpose of the competitors to suppress or self -preferential treatment。"Regulations" Article 15 explicitly pointed out,"Algorithm recommendation service providers must not use algorithm to perform unreasonable restrictions on other Internet information service providers,or hindrance、Destroy its legally provided Internet information service normal operation,Implementing monopoly and improper competition "。

Five is the governance of scheduling the decision -making algorithm。Schedule the decision -making algorithm belongs to automatic decision -making algorithm,The key to its governance lies in the protection of the legal rights and interests of the algorithm.。First is to strengthen the governance of the chaotic phenomenon of algorithms。Algorithm recommendation service providers cannot be guided by economic interests,Ignore humanistic care for workers,Schedule the workers based on the decision results of the algorithm。"Regulations" Article 20 clearly pointed out,"Algorithm recommendation service providers provide workers with work scheduling services,Should protect the workers obtaining labor remuneration、Legal rights and interests such as rest and vacation,Establish and improve platform order allocation、Complex composition and payment、Working hours、Reporting and punishment and other related algorithms bet365 live casino games "。Followed by strengthening the governance of discrimination against algorithms。"Regulations" Article 21 clearly points out,Algorithm recommendation service provider "must not be based on consumer preferences、Trading habits and other features,Using algorithm to implement unreasonable differences in transaction conditions such as transaction price "illegal acts such as"。

"Opinions" clearly put forward the goal of the comprehensive governance of the Internet information service algorithm: Use about three years,Gradually establish a sound governance mechanism、Completion of the regulatory system、Algorithm ecological specification algorithm safety comprehensive governance pattern。In terms of governance mechanism,Formulate and improve the security governance policy and regulations of the Internet information service algorithm,The main rights and responsibilities of algorithm safety governance are clear,High -efficiency operation,Formation of method can be based on、Multiple collaboration、The governance mechanism involved in multiple parties。Regulatory system,Innovatively builds an algorithm safety risk monitoring、Algorithm safety assessment、Science and Technology Ethics Examination、Algorithm filing management and algorithm -related illegal acts such as violations of laws and regulations。Algorithm ecology,Prompt algorithm guide correct、Positive energy,Algorithm applications fairness and just、Public transparency,Algorithm development is safe and controllable、Independent innovation,Effective prevention of risk hidden dangers caused by abuse of algorithms。

Internet information service algorithm comprehensive management is a long and arduous task,Need to work together to work together。On the one hand,Need to strengthen technological innovation development,Over the technical level to overcome the internal safety risk of the algorithm itself。On the other hand,Need the regulatory department、Enterprise、Industry Organization、Multi -directional participation of the public,Efforts to explore new ideas for comprehensive governance Bet365 lotto review of Internet information service algorithms,Joint promotion algorithm application ecological governance,Create a network environment for creating a clear gas。

(The author is a researcher at the Institute of Computing Technology of the Chinese Academy of Sciences)

Editor in charge: Changchang
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