bonus bet365 as an important channel for the third distribution，Is an important means to demonstrate the ideological foundation of distributive justice and common prosperity。In recent years，Smart bonus bet365 has become an inevitable trend in the development of philanthropy in the digital era。According to incomplete statistics，Since 2019，Over 10 billion clicks per year、Follow and participate in Internet bonus bet365。The so-called wisdom and bonus bet365，refers to through networking、Informatization、Digital、Intelligent means to promote bonus bet365 services towards "transparent bonus bet365、Efficient bonus bet365、Happy bonus bet365、The goal of “bonus bet365 for everyone” is moving forward，is the result of an updated iteration of digital bonus bet365，The ability of wisdom and bonus bet365 can be improved from the following aspects。

　Publicity and Mobilization Ability

bonus bet365 is one of the important ways of the third distribution，with initial allocation、Redistribution comparison，More need for guidance from “moral hands”。To improve public welfare bonus bet365 organizations、Influence of the project，We should give full play to the important role of big data technology embedded in public welfare and bonus bet365，Bring dividends to the development of public welfare and bonus bet365 through professional processing of data and information。

Relevant research shows，Propaganda and mobilization in overcoming information asymmetry、Shaping the collective identity of the public、Mobilizing the public to devote themselves to a certain matter plays an important motivating and stimulating role，At the same time, specific action mobilization is also a strategy for resource aggregation。In the field of public welfare and bonus bet365，Propaganda and mobilization are often expressed as explanations on the launch of public welfare activities、Promotional introduction of public welfare organizations、Charitable fundraising and other forms of mobilization。Warm light theory，People participate in bonus bet365 activities、Making charitable donations is to experience the "warm light" while giving your heart，That is, obtaining psychological or emotional satisfaction and pleasure。With the Internet、The rapid development of big data，Some typical characters can be identified through big data technology、Advanced examples bring "halo effect" and "star effect"，Such positive publicity and mobilization will gather the power for good，Create a social atmosphere where everyone is doing good for the common good。But，Relevant organizations should be informed before using big data technology for propaganda and mobilization、Related activities、Relevant personnel and other publicity targets will conduct back-reporting，Put an end to all false propaganda，Prevent bonus bet365 from being hijacked by the market，Eventually reduced to a business for commercial marketing、Vicious competition is even a means to exploit legal loopholes。

　Platform construction capabilities

The rapid development of urbanization has brought about the increasing social mobility，The interpersonal ties based on blood and geography are gradually disintegrating in the social transformation，The success of bonus bet365 activities depends to a large extent on the interpersonal relationships established between people and the mutual trust between them。But，The information and data of many bonus bet365 activities are not open and transparent，People are often wary of many bonus bet365 activities，The construction of virtual platforms has built a new bond for the establishment of interpersonal relationships and the repair of interpersonal trust。

　2010，Zhongmin bonus bet365 Donation Information Center and Amway (China) Daily Necessities Co., Ltd.、18 organizations including China bonus bet365 Federation jointly launched the “Smart bonus bet365” plan；Same year，my country's first bonus bet365 information disclosure platform - "China bonus bet365 Information Platform" is officially launched，marks the first step in the construction of my country’s smart bonus bet365 platform，Digitization also for bonus bet365、Precision、Intelligent development has laid a solid foundation。Digital technology can bring people a relatively convenient sense of gain by virtue of its portability and immediacy.，Bringing people closer、Between people and organizations、The distance between people and society，Enables interpersonal relationships to break through barriers even if they do not meet，Build and strengthen a trusting relationship。Build related platforms using big data technology，Conducive to breaking down the boundaries between industries、Intergroup、Barriers between majors，Realize funds、Technology、Coupling of multiple elements such as human resources。For example，Someone posted a help post on the platform because of illness，Entrepreneurs can donate money if they see it、Medical staff can provide professional knowledge when they see it、Researchers can give technical advice when they see it，We can pool everyone’s strengths to help patients get out of trouble as soon as possible。In addition，The establishment of the platform can promote the transparency and standardization of processes related to bonus bet365 activities，While saving unnecessary manpower investment, it also reduces time costs，Improving the efficiency of bonus bet365 activities。

Supply and demand matching ability

With the rapid development of the Internet and big data，Now the vision of the era of “everyone can benefit from public welfare” has been realized。But，Favor donation、Relationship donation is still the main way for the public to participate in bonus bet365。From a perceptual perspective，There is nothing wrong with this approach，But from a rational perspective，The phenomenon of "nepotism" in charitable donations will, to a certain extent, bring about the problem of mismatch between supply and demand of charitable resources，The embedding of big data technology in bonus bet365 is conducive to breaking this deadlock。

First，Relevant platforms built based on big data technology can promote the open sharing of information resources，Promote the integrated utilization of charitable resources，Also provides an equal communication platform for donors and rescued persons，Building an "air bridge" between bonus bet365 donors and rescued groups。This will help donors get rid of the "donate or not"、Who to donate to、The difficult decision of “how to donate”，It is also helpful for the rescued people to express their actual needs。

Secondly，Blockchain technology in big data technology can store the entire process of data and information in smart bonus bet365 activities on the blockchain，Rescuer information is reviewed and verified by government departments or third-party professionals，Make sure the relevant information of the rescuer is true。and，Charitable Donor、Rescuer、Relevant government departments can trace the flow of materials at any time、Where the money went，Guarantee that bonus bet365 resources are allocated to groups that really need help，Maximizing bonus bet365 effects。

　　Supervision and bonus bet365 ability

Charitable activities include financial management and transfer、Deployment of manpower、The complex process of collecting and organizing information，Therefore, it is extremely easy for improper bonus bet365 and even corruption。Participating in bonus bet365 activities is an act of altruism，But a few people in charge of bonus bet365 activities will be blinded by immediate interests，Putting bonus bet365 funds into your own pocket for your own personal gain，There are also some entrepreneurs who falsely declare donations in order to pay less taxes，Even donate materials with substandard quality to rescuers。These phenomena indicate that current public welfare charities are poorly regulated、Problems such as volunteer failure，The use of big data technology is conducive to improving the supervision and management capabilities of smart bonus bet365。

Big data technology traceability、Cannot be tampered with、Features such as data encryption can provide full-process evidence of information and behaviors in the smart bonus bet365 process、Full-cycle tracking and auditing，Making smart bonus bet365 activities public、Transparency，Promote fundraising management of charitable organizations、Project Management、Administration、Financial Management、Standardization of file management and other work、Institutionalization、Normalization，Improve the efficiency and coordination of smart bonus bet365 management，Thus creating a benign smart bonus bet365 ecosystem。In addition，You can introduce third-party organizations or government departments to conduct performance audits on charitable activities，Also use big data technology to automatically optimize evaluation indicators、Advantages of visualizing evaluation results，Provide professionalism for the organization of smart bonus bet365 events、Authorization、Systematic objective reference。

Credibility

Trust is an important force driving widespread public participation in bonus bet365，Including charitable organizations、Trust from event organizers such as enterprises，Also includes trust in external supervision entities such as government departments。However，Occurrences like the "Guo Meimei Incident" expose the value deviation of bonus bet365、Insufficient supervision and other issues，leading to a crisis of trust。

The progress and development of the new generation of digital technology has brought about a turning point in the trust crisis。Big data technology as a practical tool for public affairs governance，Its convenient communication method and flat organizational structure can improve the efficiency of bonus bet365 operations，Expand the public’s right to know and participate in bonus bet365 affairs。Smart bonus bet365 in the era of big data through information construction，Aims to solve existing problems such as “information islands” and “information chimneys” in the field of public welfare and bonus bet365，Realize Donor、Rescuer、Charitable organization、Government Department、Real-time and efficient information flow and docking between the public and other parties，Establishing openness and transparency through collaboration among multiple entities、Charitable service system that responds to social needs in a timely manner，Improving the credibility of smart bonus bet365 in an all-round way。

In short，Promote smart bonus bet365 through big data technology，A win-win situation can be achieved for all parties。For public welfare organizations，Digitalization of bonus bet365 services、Intelligence can promote management system innovation within the organization，Continuous optimization of decision-making procedures，Improve decision-making efficiency；For government management departments，The application of big data technology can enhance the transparency of smart bonus bet365 information and data，Facilitates performance evaluation and supervision and management，Improve the government’s credibility；For donors and those in need，Big data technology can build a reliable virtual platform，Facilitate communication between both parties，Making smart bonus bet365 services more efficient and faster，Achieving two-way accuracy。

　　(This article is a phased result of the National Social Science Fund project “Research on Collaborative Governance in Government Purchase of bonus bet365 Services” (19BGL216)

(The author is an associate professor at the School of bonus bet365 Administration, Nanjing Audit University)