Charity as an important channel for the third distribution，It is an important means to highlight the foundation of allocating justice and the foundation of common prosperity。In recent years，Charity intelligence becomes an inevitable trend of public welfare and charity development in the digital age。According to incomplete statistics，Since 2019，There are more than 10 billion people click each year、Follow and participate in Internet charity。The so -called smart charity，refers to networking、Informatization、Digitalization、Intelligent means to promote charity services towards "transparent charitable、Efficient charity、Happy Charity、Everyone Charity "goals goes into the goal，It is the result of the iteration of digital charitable updates，The ability to improve smart charities from the following aspects。

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Charity is one of the important ways to allocate the third time，allocated with the first allocation、Reconstruction comparison，More "moral hands" guidance。To improve the public welfare charitable organization、The influence of the project，It should give full play to the important role of big data technology embedded in charity，Through the professional processing of data and information to bring bonus to the development of public welfare charity。

Related research indicates，Propaganda mobilization is overcome information asymmetry、Shape the sense of collective recognition of the public、Mobilize the public to participate in an important incentive and stimulus role in a certain transaction work，Specific action mobilization at the same time is also the implementation strategy bet365 live casino games of resource gathering。In the field of public welfare charity，Propaganda mobilization is mostly explained as the launch of public welfare activities、Introduction to the publicity organization、Call mobilization of charity fundraising。The theory of warm light is considered，People participate in public welfare activities、Charity donation is to experience "warm light" while presenting a heart of dedication，Get psychological or emotional satisfaction and pleasure。With the Internet、​​The high -speed development of big data，You can use big data technology as some typical characters、Advanced cases with "Halo Effect" and "Star Effect"，Such positive propaganda mobilization will condense the power that is good for good，Create a social atmosphere of everyone's public welfare。but，Relevant organizations should be used to use big data technology for publicity mobilization、Related activities、Relevant personnel and other propaganda objects for back tone，Eliminate all false publicity，Avoid public welfare charity being wrapped in the market，Eventually reduced to business marketing、Malignant competition or even the method of drilling legal loopholes。

　Platform construction ability

The rapid development of urbanization brings increasing social liquidity，Interpersonal bonds based on blood and geography gradually disintegrated in social transformation，The successful holding of charitable activities to a large extent depends on the interpersonal relationship established between people and the mutual trust between them。but，Many information and data of many charitable activities at the moment have not achieved public transparency，People often have defense and vigilance psychology for many charity activities，The construction of the virtual platform built a new bond for the establishment of interpersonal bet365 Play online games relationships and the repair of interpersonal trust。

2010，Zhongmin Charity Donation Information Center and Amway (China) Daily Products Co., Ltd.、18 institutions including the Chinese Charity Federation jointly launched the "Smart Charity" plan; the same year，my country's first charity information announcement platform- "China Charity Information Platform" is officially launched，It marks the first step of the construction of my country's smart charitable platform，Digitalization of service for charity、Precision、Intelligent development lays a solid foundation。Digital technology can bring people a relatively convenient sense of gain with the characteristics of perfection and instantaneous characteristics，Renewal between people、between people and organizations、The distance between people and society，Make interpersonal relationships break through the gap even without meeting，Establishing trust relationships and constantly consolidating。Use big data technology to build related platforms，It is conducive to breaking the industry、Between groups、Barrier in professional rooms，Implement funds、Technology、Coordinated coupling of multiple elements such as manpower。For example，Someone posted a ask for help on the platform because of illness，Entrepreneurs can donate money、Medical staff can provide professional knowledge when I see it、Scientific researchers can give technical suggestions，You can gather the heads of everyone to help the patients get out of the predicament as soon as possible。other，The establishment of the platform can promote the transparency and standardization of the relevant processes of charity activities，While saving unnecessary manpower investment, it also reduces time costs，Improve the efficiency of charitable activities。

Supply and demand matching ability

Under the high -speed bet365 Play online games development of the Internet and big data，Today, the era of "everyone can be public" has been realized。but，Human donation、Relations donation is still the main way for the public to participate in charity。From the perspective of sensuality，This approach is understandable，But from the perspective of rationality，Donation of charity "only kinship" phenomenon will bring the problem of not matching the supply and demand of charitable resources to a certain extent，The embedding of big data technology in charity is conducive to breaking this deadlock。

First，related platforms relying on big data technology construction can promote the open sharing of information resources，Promoting the integration and utilization of charity resources，Also given a equal communication platform for the donor and the rescued person，Establish a "Air Bridge" for charity donors and rescued groups。This is conducive to the donor to get rid of the "donation or donation、Who donate to、How to donate "is difficult to choose from，It is also conducive to the rescue person to tell the actual needs of his own。

Next，Blockchain technology in big data technology can store the entire process of data and information in smart charity activities on the blockchain，Rescuer information is reviewed by government departments or third -party professionals，Ensuring the relevant situation of the rescuer is true。and，Charity Donor、Rescueer、Government relevant departments can trace the flow of materials at any time、Go for money，Make sure that charity resources are implemented on the group that really needs to be rescued，To maximize the effect of charity。

　　Supervision and Management Ability

Charity activities contain financial management and transfer、Preparation of manpower、The complex process of collection and finishing of information，Therefore, improper charitable or even corruption occurred。Participating in charity Bet365 lotto review activities is the behavioral performance of altruism，But the person in charge of a few charitable activities will be blinded by the interests in front of you，In order to "incorporate the charity money into your own pocket" for your own personal interests，Another entrepreneur to pay less money to pay less on tax，Even donate materials with different quality to the rescuer。These phenomena indicate that there is poor supervision in public welfare charity、Volunteer failure and other questions，The use of big data technology is conducive to improving the supervision and management capabilities of smart charities。

Big data technology traceability、Do not tampered with、Data encryption and other characteristics can conduct a full -process certificate in the information and behavior in the process of smart and charity、Full cycle tracking and audit，The openness of smart charity activities、Transparency，Promoting the management of fundraising of charitable organizations、Administrative Management、Administrative Management、Financial Management、Standardization of file management、institutionalization、Standardized，Improve the efficiency and coordination of smart charity management，Then create a benign smart charitable ecology。other，You can introduce a third -party organization or government department to conduct performance audit on charity activities，Automatic optimization of big data technology evaluation indicators at the same time、Advantages of Assessment results，Provide professionalization for the holding of smart charity activities、authoritativeization、Systematic objective reference。

Trustworthiness

Trust is an important force that drives the public to participate in charity，Both include charitable organizations、Trust of the organizer of enterprises，It also includes trust in external supervision subjects such as government departments。Bet365 app download But，The occurrence of similar "Guo Meimei Incident" exposes the value deviation of the existence of charity、Insufficient supervision and other questions，The emergence of the crisis of trust。

The advancement and development of the new generation digital technology brings a turning point to the crisis of trust。Big Data Technology as a practical tool for public affairs governance，Its convenient communication method and flat organizational structure can improve charitable operation efficiency，Expand the public's right to know and participate in charity affairs。Informatization construction in the era of big data，It aims to solve problems such as "information islands" and "information chimneys" in the field of public welfare charities，Realizing the donor、Rescueer、Charity Organization、Government Department、Instant and efficient information flow and docking between multiple subjects such as the public，Establish open transparency through collaborative cooperation between multiple subjects、The charity service system that responds to social needs in time，Comprehensive improvement of wisdom and charitable credibility。

In short，Promote smart charity through big data technology，Can achieve a win -win situation in multiple parties。For charity organizations，Digitalization of charity services、Smart can promote the innovation of the management system within the organization，Continuous optimization decision -making procedures，Improve the efficiency of decision -making; for government management departments，The use of big data technology can enhance the transparency of smart charity information and data，Easy to carry out performance evaluation, supervision and management，Enhance the credibility of the government; for donors and those who need to be rescued，Big data technology can build a reliable virtual platform，bet365 live casino games Help the communication between the two parties，Make smart charity services more efficient and fast，Realize two -way precision。

　　(This article is the State Social Science Foundation Project "Research on Coordinated Governance in Public Service in the Government" (19BGL216) phased results)

(Author is an associate professor at the School of Public Management of Nanjing Audit University)