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This article is the "China Social Sciences" No. 1193Issue11One of the "Management" articles.

With the successful listing of Agricultural Bank in July 2010，Large commercial banks have become listed banks，Start accepting the challenges and tests of the global capital market。The direction and end point of the business behavior as a bank，Optimization and adjustments to the profit model immediately became the core priority for the strategic transformation of various operations。The priority is to adjust the business strategy、Transformation growth method、In the process of optimizing business structure，Efforts to speed up the transformation of the profit model，Establish a new profit model with outstanding value creation capabilities as soon as possible。

　　Transformation direction　　

The transformation of the profit model of the Chinese listed bank is a growth method transformation，The transition from the listed bank from an extensive high -risk growth model to a set of low -risk growth models。

The basic elements of the transformation of the bank's profit model can be summarized as "a core、Four basic points "，The core of the correct positioning profit model，Clear profit growth point，Subsidate profit object，Improve profit measures，Improve the profitable barrier。Specifically，To maximize the value of long -term shareholders bet365 Play online games in the new market environment，Listed Bank under the guidance of financial innovation，The principle of efficient use of economic capital episodes，to adjust the business structure、Change development method、Implementation of diversified operations as a means，By maintaining a reasonable net spread level、Expand the entertainment income、Control cost expenditure，Realizing the extensive high -risk growth model of the profit model from traditional credit scale expands to the balanced development of a low -risk growth model for the balanced development of the spread of the spread of interest business and the balanced development of the spread.，From the traditional business type to multiple、Balanced、Stable transformation。Where，Core for correcting the profit model -maximize shareholders value; clarify the profit growth point of profit -maintain a reasonable net spread level、Expand the entertainment income、Control cost expenditure; subdivided profitable objects -provide personalized services through service innovation; improve profit measures -through product innovation，Digging business depth，Expand the scope of business; improve the profit barrier -carry out mechanism innovation，Mechanical innovation is an important support for product innovation and service innovation。

The advantages of this profit model are prominently manifested as: the relative stability of maintaining the level of net interest spread is the basis of the transformation of the profit model; the market segment can fully bet365 Play online games meet the customer's increasingly multidimensional、Personal needs; development differentiated competitiveness can overcome the pressure of the same strategy of the industry market;，Affected by the economic cycle and small income，can reduce the excessive dependence of profit margin income，Reduce the degree of concentration of risk。

　　Transformation path　　

First, adjust the credit structure，Improve asset quality，Maintain the appropriate level of net profit margin。As the marketization of interest rates gradually advances、The intensification of industry competition and the improvement of high -quality customers' bargaining ability，The spread of the bank has shown a narrowing trend。But from the perspective of international banking industry experience，The relatively stable level of net profit difference is the basis for the transformation of the profit model of listed banks。Therefore，Although the return on credit assets in the future of my country's listed banks will further decrease，But the credit business is still an important profit growth point for listed banks。

For credit business，my country's listed banks should be based on maintaining existing advantages，Focus on adjusting the asset structure，To improve the profitability of the asset business，Active optimization liabilities，To reduce the cost of liability business。First of all, we should actively support advanced manufacturing、The development of modern service industry and strategic emerging industries，Support bet365 live casino games energy saving emission reduction、Circular Economy、Green economic development such as environmental protection industry; secondly, we must strictly implement the green credit policy，Adhere to the "Environmental Protection One Voicing System"，Strictly control the "two highs" industry and industry loan of overcapacity industries。

What needs attention is，In the modern listed bank stage，Constrained by the requirements of capital adequacy ratio and equity returns，Banks cannot expand credit scale，Instead, through the "initiated -sales" mode，Loan with the syndicated delegation、Transfer of credit assets and asset securitization，Competition in credit initiative and credit traffic。This is the expression form of credit business in the new model。Launch the customer relationship through credit，The risk of transferring the transfer of asset sales and some profits，and get intermediate business income，It is also precisely the more common business model of foreign banks。Current，Industrial and Commercial Bank of China has proposed to do credit transactions big banks and credit traffic。The premise of competing for credit traffic is that it is necessary to occupy the advantage on credit initiation，Therefore，Credit launch will still be the main battlefield for future big banks。It must be examined from a new perspective.，Through financial innovation and cross -sales，Credit initiation business into low cost occupation、Intellectual dense business driven bet365 live casino games by high benefits。At the same time, strengthen credit business risk management。

Second is to dig business depth，Extension business scope，Realize non -interest income growth，Expand the source of diversified profit。

The main source of non -interest income is intermediate business，Therefore, the growth of non -interest income growth is mainly to expand the intermediate business of the bank。In recent years，Relax with regulation、Development of the capital market，Emerging areas of listed banks continue to appear，Intermediate business development shows a scale increase、channel expansion、Structure upgrades。But there is still a large gap compared with foreign banks in terms of business depth and business scope，This is mainly related to the stage of the development of my country's listed banks。

Current，my country's listed banks to expand the source of diversified profitability are to realize traditional business and emerging business、The development of the agency sales business and the innovative business and the balanced development of the public business and the private business。A family realizes traditional business and emerging business、Listed banks for the balanced development of public business and private business，A bank that will only resist the influence of the external market fluctuations on a certain or some intermediate business income than just relying on only one aspect of the advantage。

Third is to optimize the banking process，Strengthen cost management，Control operating Bet365 app download costs to increase profitability。Current，The Bank of China has entered a period of relatively stable growth but fierce competition，Bank profitability will decrease relative to the rapid expansion period。In this context，Strengthening cost management and control is of more important significance for improving the competitive advantage and profitability of banks。For this，First，To reconstruct the business process，Stretching the relationship between the middle and backstage，"Simplified" of the internal operating mechanism，Improve business management efficiency and reduce costs，This is also an inevitable requirement for the transformation of a profit model; second，Control the cost of employees through the linked mechanism of salary and performance，While keeping employee income and corporate profits changes at the same direction，Ensure that employee costs are increased lower than the rising rate of bank profits; again，Increase scientific and technological innovation and reduce cost income ratio，Construction through the technology platform，Support and promote bank customer service、Product innovation、Product innovation、Electronic channel construction, etc.，So as to improve bank operating efficiency，Reduce operating costs。

(Source: Chinese Social Science Journal Author: Guo Na Unit: Postdoctoral Research Station of Agricultural Bank of China)

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