This article is the "China Social Sciences" No. 1 181 Issue 12 Edition of "Management" article.

　　bet365 Play online games At present, Chinese local retail companies are facing extremely complex living environment，Under the premise of lacking funds and lack of advanced technology，In the "dual dilemma" of the multinational retail giants facing the super -integrated multinational retail giant，How to break through，Getting the leading market position? There is only one constant rule，It is to create a competitive advantage through independent innovation。

For a long time，Many local retail companies have always stayed in the form of stores in foreign companies、Commodity layout、The imitation of surface things such as marketing methods，I have not learned the marketing concept of foreign retail companies、Essence of corporate culture and other aspects，It has not formed its own sustainable competitive advantage。and，Excessive development in the imitation process、centralized development，and the same area、Same grade、Follow -up、Excessive competition of many companies with the same business model，As a result, my country's local retail enterprises have fallen into a huge dilemma in the rushing battle，It is difficult to have more resources for further improvement。So，The biggest problem currently facing my country's retail enterprise is "copying" too much，"Autonomous Innovation" too little，The lack of independent innovation ability seriously affects the sustainable development of retail companies。

Improve the ability of enterprises' independent innovation，It has become the only way for my country's local retail companies to break through in a fierce competitive environment。So how to improve the self -innovation ability of local retail companies? We through Dalian, Liaoning、Shenyang、Anshan、Fushun、Benxi、Dandong、Liaoyang、Huludao、Chaoyang、Tieling、Fuxin、Panjin、Jinzhou、The survey of high -level managers of 271 local retail companies in 14 bet365 live casino games cities in Yingkou obtained the following conclusions and suggestions。

　　Pay attention to the innovation of the local format

Retail enterprises should enhance the understanding of independent innovation，Independent innovation of retail companies is actually a format of innovation in formats、Service Innovation、Store environment innovation、Brand Innovation、Technical Innovation、Management Innovation、Complex innovation system including multiple strategic dimensions such as cultural innovation。There is a certain interaction relationship between each innovation dimension in this system，Among them, format innovation is the foundation and core，Accurate format positioning is the key to the target market for retail companies。Around the determined format，Only in order to implement service innovation with a planned manner、Store environment innovation、Brand Innovation、Technical Innovation and other activities，Management of innovation and cultural innovation at the same time is the guarantee of independent innovation of retail enterprises，It can support the innovation of other dimensions that can effectively implement other dimensions。Retail enterprises should work on constructing their own independent innovation system，In particular, we must pay attention to the innovation of the local format that originated from the local area。

At present, the formats of retail companies in my country are basically the introduction of foreign formats，Large comprehensive supermarket、Department Store、Professional store、Convenience stores are mostly，and there are fewer retail formats that are really originally sourced in China。In fact，Compared with foreign retail companies，Chinese retail companies are more familiar with local markets，better understand the shopping habits and consumer needs of local consumers，Therefore, more conditions than multinational retail companies are the first to develop to meet the needs of local consumers、New retail formats that meet China's national conditions。

The journey of the Western Retail Revolution has been indicated，Different retail formats Bet365 app download are often adapted to different productivity development levels，Therefore, the mature format mode abroad may not be suitable for development in China，huge cultural differences between China，It also determines that between different regions in China、Between the city and the countryside，The adaptability of different retail formats will be different，Never copy and copy it blindly。So the future period，Category innovation that meets the needs of local consumers in specific areas of China，It will become a breakout of local retail companies。

　　Pay attention to the effective use of the effect of the overflowing effect of foreign capital

During the opening of my country's retail industry，It has been accompanied by the excessive opening of the retail industry or insufficient、Whether the opening of the retail industry will endanger national economic security theoretical disputes。But in fact，Many studies indicate，The entry of foreign retail companies will have a large positive spilling effect on local retail companies，That is, foreign retail companies enter China without exactly threats and challenges，On the contrary, it will increase the vitality of the local retail market，Promote the improvement of the ability of local retail enterprises to independently innovate，This effect may be achieved through multiple channels。

For example，Local retail companies send observers to enter foreign retail corporate stores as customers，You can learn a lot of product portfolios、Price and promotion strategy、Store environment design、Service skills and other explicit skills，These have provided a reference for enterprises to realize differentiated advantages through independent innovation; for example, the flow of foreign retail enterprises and technicians to local retail companies，Foreign -funded retail companies' mergers and acquisitions of Chinese -funded enterprises，Various forms of cooperation and exchanges between Chinese and foreign retail enterprises may make foreign retail companies a lot of management experience、Information Technology、Hidden skills such as bet365 best casino games logistics technology overflow，Therefore, so that local retail companies have the opportunity to use these positive overflows to improve their ability to innovate。

Local retail companies should make full use of various possible opportunities to actively learn from foreign capital，but，Learning does not mean mechanical imitation，Instead, we must strive to absorb digestion of foreign experience，Then, the needs of local consumers and the realization。other，Government departments shall use the strength of the retail industry association，Organize various forms of seminars、Experience Exchange、Demonstration Enterprise Observation and other activities，Help Chinese and foreign retail companies establish an information communication mechanism，Encourage Chinese and foreign circulation enterprises to establish formal alliance cooperative relations or jointly form a research and development center，Promoting the potential of the overflowing potential of foreign retail enterprises。

　　Cultivation of enhanced the learning ability of retail enterprises

Learning ability always places a center position during the formation of the company's independent innovation ability。The strength of corporate learning ability directly determines the choice of independent innovation methods of the enterprise and its strength of its independent innovation ability。

First，Learning corporate culture should be created，Establish an innovative atmosphere and loose knowledge exchange mechanism for knowledge sharing，For example, take a round table meeting、Lunch meeting、Specific measures such as weekend corporate development salons to promote learning and communication among members of enterprises。Create a flattening、Differential rights、Elastic learning organization，Establish a cross -departmental learning team within the enterprise organization，Promoting the diffusion and sharing of knowledge in corporate organizations。

Next，Conditional companies should create a core knowledge asset library。This asset library not only includes the historical records of the formulation and implementation process bet365 Play online games of the company's important decisions，It should also include some advanced experiences of domestic and foreign competitors that have been collected for a long time, as well as knowledge information from customers from customers at different times，This method of learning by enterprises through "dry middle school"，constantly try、Practice to accumulate knowledge，Enhanced the ability to identify and absorb external knowledge with great help。Especially worth mentioning is customer knowledge，Because customers can pass the latest demand information、The situation of competitors、Forecast of preferences and product products、Price、Service、Environmental satisfaction feedback，These are the knowledge that retail companies urgently need。Some visible retail companies have set up special customer consumption trend investigation teams，They use various opportunities to contact terminal customers，Satisfaction survey，This can occupy the market through an effective innovation model before competitors。

again，To strengthen the training and development of knowledge -based employees。Knowledge employees have an important role in improving the ability of enterprise，Especially the knowledge -based high -level management team。The independent innovation of retail companies requires a large extent to promote the innovation awareness of senior managers，So，Enhancing the learning consciousness and innovation consciousness of high -level management teams is the fundamental driving force for improving corporate learning ability。

　　Promote the optimization of the channel and relationship of retail corporate

We find out through empirical research，Corporate channels and relationships have significant positive impact on retail enterprises' independent innovation capabilities。The current zero supply contradiction intensifies，Many large retail companies use channel forces，Get a lot of huge entry fees to the supplier，Some companies will even charge suppliers as the main or even unique profit model，and obtain the fast -expanding store -opening funds by delaying the bet365 Play online games "financial model" repaid to the supplier。but，When retail companies excessively pour energy、When the supplier is blinded by the disk to make a profit，Will ignore innovation。

Due to the retailer's innovative activities, sometimes it is inseparable from supplier support，The deterioration of the zero -supply relationship will cause suppliers to hide some beneficial information on retailers，Adopting a negative resistance to the retailer's innovative activities。So only the establishment of a harmonious channel relationship，can help improve the self -innovation ability of retail companies。But creating a harmonious zero supply relationship is not easy。When most retail companies are still difficult to make strategic transformations，The guidance and regulations of government policy are particularly important。"Administrative Measures for the Fair Trading of Retailer Suppliers" was used by the Ministry of Commerce in October 2006、Development and Reform Commission、The Ministry of Public Security and other five ministries and commissions jointly promulgated，It aims to regulate the trading behavior of retailers and suppliers，Maintain fair transaction order。but，This management method lacks rules，The improvement of zero -supply relationship has not played a substantial help。

Details of zero -supply transaction management should be further formulated in the future，For different scale、The structure and standards of different business retail companies are clearly defined，and gradually establish a nationwide retail supplier prevention risk early warning mechanism，Among them, it includes supplier transaction information collection and risk analysis system。Suppliers can access the system through the Internet after joining the network，Enter the transaction information of it with retailers，The evaluation results and early warning information of the retailers in the query system，Timely and effectively helping suppliers strengthen the awareness of preventive risk，At the same time, it is prompted that retailers should be fair、Treat the supplier fairly，Establish a good relationship with it。

When bet365 Play online games policy regulations，The behavior that causes retailers to damage the interests of suppliers is strictly controlled，The retail profit model that is simply relying on suppliers to make profits will gradually fail，This will force retail companies to seek new profit models through independent innovation。improves with the improvement of the zero supply，zero -supply two sides through information sharing、Coordinated decisions to achieve cooperation and innovation can become possible，This will be conducive to the improvement of retail companies' independent innovation capabilities。

(Source: Chinese Social Sciences Author: Wang Xuhui Unit: School of Business Administration, Northeast University of Finance and Economics)

　　

　　

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