iPhone has been interpreted from the first generation to the current fourth generation，Consumers' obsession with it is enduring，It has already exceeded the simple connotation of the mobile phone，Become a pronoun for fashion and trend。The marketing strategy of iPhone is the secret of helping to promote its continued success in the world，The success of iPhone can be called an example of innovation of modern marketing means。Here we analyze the iPhone's marketing way from the following aspects。

　　bet365 live casino games

Brand marketing refers to the cognitive process of customers to form corporate brands and products through marketing means，Let the enterprise continue to gain and maintain the competitive advantage，Establish a marketing concept of high product products。Jobs knows brand marketing，Each new iPhone is not released，Apple has already spread rendering，Explore the desire of the world。So people continue to imagine the appearance and version of the Apple mobile phone，Jobs promoted through various communication methods (especially the network) to obtain users' feedback on Apple mobile phones，and let the concept of Apple series mobile phones enter the consumer's brain in advance。

Brand marketing is also bet365 Play online games based on tangible products and intangible services。Table refers to the novel packaging of the product、Unique design and names symbolizing attractive。and invisible is the experience of product experience and service。Jobs seized the tangible and intangible high harmony and unity in brand marketing，Highlighting the position accuracy、Unique personality and communication skills:，Make the iPhone get a very high brand loyalty。iPhone's brand marketing also pay special attention to the use of the media，Jobs advocates a kind of & ldquo; alternative thinking & rdquo;，These unique advertising publicity not only makes consumers clearly remember Apple，At the same time, it also encourages Apple to continue to innovate。other，Jobs recognizes the importance of paying attention to word of mouth，Let consumers and media spread the good reputation of iPhone，Makes people constantly talked about Apple and iPhone。

iPhone channel marketing

iPhone channels are characterized by the huge global consumer market，Distribution wide，Due to geographical、History、Customs、Economic factors, etc.，Forms different consumer groups and consumer sectors，The difference in consumer demand naturally determines the difference in product supply。So，Apple has always insisted on signing a linked cooperation bet365 Play online games agreement with the operator、How to share the income of operators，Stable development of the market。Therefore, the iPhone's channel structure has shifted from multi -level long channels to flat -level single levels，Channel operations are mainly operated by the manufacturer themselves，Channel relations have shifted from business interests to cooperation with communication operators to achieve win -win，and the laying of sales channels, strive to be accurate with the brand's market positioning。

In channel design，Use hunger marketing strategy，It is also one of the reasons for the great success of Jobs channel marketing。Hunger Marketing is to consciously compress the output or guide the sales channel for sales，Make the sales channel without stock，Causes the product to sell well。This can maintain market heat，Stable price，Guaranteed profit，At the same time, it can also reduce inventory pressure。iPhone first uses to render and propagate and build potential，Playing the hunger marketing，Because the iPhone always controls the operation of the channel，Therefore, you can control the hunger marketing supplied by the market，Maintain the stability of the price of its product and the control of product upgrade，Get high profits。For example，iPhone often intentionally or unintentionally manufacture Bet365 lotto review or out of stock，or even lift the price，These are one of the magic weapons of its channel king。

iPhone experience marketing

Experience marketing refers to through vision、The means of hearing and personally used and participated，Fully stimulate and mobilize consumer sensory sensory、Emotional、Thinking、Action、Imagination and other emotional factors and rational factors，Marketing methods for transmitting products and brands。With the progress of material civilization，Consumers are more concerned about their psychological and mental satisfaction。Experience can be said to be the economic provision of this degree of satisfaction。Fierce market competition has accelerated the speed of technological communication，Commodities and services provided in the industry are becoming more and more。The convergence of this kind of product and service kills the personalization brought by the goods and services to people，Unique feelings and experiences look more precious。So the iPhone seized this appeal of consumers，Vigorously implement sensory and thinking marketing strategies，Deeply dig the potential needs that people have not expressed in people's hearts，Created the unique temperament and consumer aesthetics of Apple's products，A unique design sense、Science and technology ease of use、Creative combination bet365 best casino games with fashion popular culture is perfectly combined。For example，Jobs set up & ldquo; Apple store & rdquo; and & ldquo; experience shop & rdquo; display product，Add customer experience。

　　Cultural marketing of iPhone

Cultural marketing is to use cultural power to market，Enterprises sell to consumers more than just a single product，Products give consumers a cultural enjoyment while meeting the material needs of consumers，Marketing method that meets its high -quality consumption。iPhone is not only a product，It also represents innovation and trend culture。In other words，This is a & ldquo; cultural marketing & rdquo; instead of simple product marketing。The target user group of iPhone is mainly mid -to -high -end users and fashion people。Jobs himself's almost unchanged jeans and black high -neck shirts are wearing unruly，Not only does it give people a cool、hippie、The feeling of rebellion，and extend this image to the Apple brand，Reflecting the anti -traditional and cool fashion culture of product design。This fashionable culture combined with traditional anti -traditions is very catered to the taste of its mainstream consumer group today。other，iPhone's cultural marketing also contains the spread of cultural concepts of exquisite life。iPhone series are all playing 巧，To reflect the user'bet365 best casino games s attitude and values。Music in its product design and use functions、Picture、Video and endless applications such as consumers who love fashion and trendy culture love。This kind of iPhone culture pursuing product technology aestheticism is actually spreading and allowing global consumers to enjoy the mainstream American culture that advocates innovation and exquisite life。

The successful marketing experience of iPhone is very inspiring for domestic corporate marketing。First of all, domestic companies do not pay much attention to brand marketing，In particular, the brand design of the brand's tangible product is perfectly combined with the intangible product experience。Followed by the modern marketing concept of domestic enterprises，Innovation of lack of marketing methods，For example，In terms of sales channel design。Finally, domestic enterprises and their products do not reflect a cultural connotation，Lack of cultural marketing concepts。

(Author Unit: School of Economics and Management of Wuhan University)