Establish a new profit model with outstanding value creation capabilities
June 29, 2011 19:11 Source: "Journal of Social Sciences" Author: Guo Na

With the successful listing of Agricultural Bank in July 2010,Large commercial banks have become listed banks,Start accepting the challenges and tests of the global capital market。The direction and end point of the business behavior as a bank,Optimization and adjustments to the profit model immediately became the core essential for strategic transformation of various operations。The priority is to adjust the business strategy、Transformation growth method、In the process of optimizing the business structure,Efforts to speed up the transformation of the profit model,Establish a new profit model with outstanding value creation capabilities as soon as possible。

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The transformation of the profit model of the Chinese listed bank is a growth method transformation,is a transition from listed banks from extensive high -risk growth model to intensive low -risk growth model。

The basic elements of the transformation of the bank's profit model can be summarized as & ldquo; a core、Four basic points & rdquo;,The core of the correct positioning of the profit model,Clear profit growth point,Subsidate profit object,Improve profit measures,Improve the profitable barrier。Specifically,To maximize the value of long -term shareholders in the new market environment,Listed Bank under the guidance of financial innovation,bet365 Play online games The principle of efficient use of economic capital episodes,to adjust the business structure、Change development method、Implementation of diversified operations as a means,By maintaining a reasonable net spread level、Expand the enlistment of the poor difference、Control cost expenditure,Realizing the extensive and high -risk growth model of the profit model from traditional credit scale to the balanced development of a low -risk growth model for the balanced development of the spread of the spread of interest business and the misunderstanding business,From the traditional business type to multiple、Balanced、Stable transformation。where,Core for the correct positioning of the profit model & mdash; & mdash; maximize shareholders; clarify the profit growth point & mdash; & mdash; maintain a reasonable net spread level、Expand the enlistment of the poor difference、Control costs; subdivided profitable objects & mdash; & mdash; provide personalized services through service innovation; improve profit measures & mdash; & mdash;,Digging business depth,Expand the scope of business; improve the profit barrier & mdash; & mdash;,mechanism innovation is an important support for product innovation and service innovation。

The advantages of this profit model are prominently manifested as: the relative stability of maintaining the level of net interest spread is the basis of the transformation of the profit model; the market segment can fully meet the customer's increasingly bet365 best casino games multi -dimensional、Personal needs; development differentiated competitiveness can overcome the pressure of the same strategy of the industry's market;,Affected by the economic cycle small and the income is higher,can reduce the excessive dependence of profit margin income,Reduce the degree of concentration of risk。

 Transformation path

First, adjust the credit structure,Improve asset quality,Maintain the appropriate level of net profit margin。As the marketization of interest rates gradually advances、The intensification of competition in the industry and the improvement of high -quality customer bargaining ability,The spread of banks has shown a narrow trend。But from the perspective of international banking industry experience,The relatively stable level of net profit difference is the basis for the transformation of the profit model of the listed bank。So,Although the return on credit assets in the future of my country's listed banks will further decrease,But the credit business is still an important profit growth point for listed banks。

For credit business,my country's listed banks should be based on maintaining existing advantages,Focus on adjusting the asset structure,To increase the profitability of the asset business,Active optimization liability structure,To reduce the cost of liability business。First of all, we should actively support advanced manufacturing、The development of modern service industry and strategic emerging Bet365 lotto review industries,Support energy saving emission reduction、Cycle Economy、Environmental protection industry and other green economy development; secondly, we must strictly implement the green credit policy,Persistence & ldquo; Environmental protection one vote veto & rdquo;,Strict control & ldquo; two high & rdquo; industry and production capacity industry loan。

What needs attention is,In the modern listed bank stage,Constitutional requirements for capital adequacy ratio and equity returns,Banks cannot expand credit scale,Instead of initiating & mdash; sales & rdquo; mode,Loan with the syndicated delegation、Transfer of credit assets and asset securitization,Competition in credit initiative and credit traffic。This is the expression form of credit business in the new model。To launch a customer relationship through credit,The risk of transferring the transfer of asset sales and some profits,and get intermediate business income,It is also precisely the business model of more common foreign banks。Current,Industrial and Commercial Bank of China has proposed to do credit trading big banks and credit traffic。The premise of competing for credit traffic is to occupy the advantage on credit initiation,So,Credit launch will still be the main battlefield for future big banks。It must be examined from a new perspective.,Through financial innovation and cross -sales,Credit initiative business is made into low cost occupation、Intellectual dense business driven bet365 best casino games by high benefits。At the same time, strengthen credit business risk management。

The second is to excavate business depth,Extended business scope,Realize non -interest income growth,Expand the source of diversified profit。

The main source of non -interest income is intermediate business,Therefore, the growth of non -interest income growth is mainly to expand the intermediate business of the bank。In recent years,Relax with regulation、Development of the capital market,Emerging areas of listed banks continue to appear,Intermediate business development shows a scale increase、channel expansion、Structural upgrade situation。But there is still a large gap compared with foreign banks in terms of business depth and business scope,This is mainly related to the development of the listed banks in my country。

Current,my country's listed banks want to expand the source of diversified profit is to realize traditional business and emerging business、The development of the agency sales business and the innovative business and the balanced development of the public business and the private business。A family realizes traditional business and emerging business、Listed banks for the balanced development of public business and private business,A bank that will only resist the influence of the external market fluctuations on a certain or some intermediate business income than relying on only one aspect of the advantage。

Third is to optimize the banking process,Strengthen cost management,Control operating costs to increase bet365 best casino games profitability。Current,The Bank of China has entered a period of relatively stable growth but fierce competition,Bank profitability will decline compared to the rapid expansion period。In this context,Strengthening cost management and control is of more important significance for improving the competitive advantage and profitability of banks。For this,First,Reconstruction of the business process,Streaming between the relationship between the middle and backstage,& ldquo; streamlined & rdquo;,Improve business management efficiency and reduce costs,This is also an inevitable requirement for the transformation of the profit model; second,Control the cost of employees through the linked mechanism of salary and performance,While keeping employee income and the same direction of corporate profits,Ensure that employee costs are rising lower than that of bank profits rising; again,Increase scientific and technological innovation and reduce cost income ratio,Construction through the technology platform,Support and promote bank customer service、Product innovation、Product innovation、Electronic channel construction, etc.,to improve bank operating efficiency,Reduce operating costs。

(Author Unit: Postdoctoral Research Station of Agricultural Bank of China)

  

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