With my country's retail industry open to the public，Foreign -funded retail enterprises have poured into the domestic market and gradually control the main channels of circulation，The survival and development of local retail companies constitute a major challenge。

my country's large retail companies have achieved high -speed development in recent years，Bailian Group、Suning Electric、Suning Electric、Dalian Dashang Group、Agricultural and Industry Supermarket Group has entered the list in 2010 global retail companies 250，But domestic retail companies can not fight against international transnational crocodiles.，Market sales、Business format、The number of stores, etc. There is a large gap with the world's large retail companies。If the top 250 global retail companies in 2010，my country's largest retail company Bailian Group ranks 90th，Its retail sales are US $ 10.09 billion (including non -retail business income)，Only equivalent to 1/40、Carrefour's 1/12、1/10 of Metro and Special Tesco。

Logistics distribution and informatization guarantee Bet365 app download for the operational efficiency of large international retail companies。The demand and dependence of large -scale retail enterprises for logistics distribution and information technology is getting higher and higher，The self -built distribution center and the information network are quite common，The increasing logistics and information processing capabilities are an important symbol of the modernization of retail companies。If Wal -Mart already owns 62 distribution centers，Delivery for more than 4,500 shops，Delivery radius is 500 kilometers。Wal -Mart has continuously strengthened information investment since the 1960s，Relying on a powerful satellite information system，Lead ahead of competitors to obtain the advantages of information processing and management decision -making，Realized centralized procurement、Unified settlement、Unified information、Unified settlement。

Basic logistics distribution foundation for local retail companies，Low delivery efficiency，Delivery system is not perfect。On the one hand，Local retail enterprise distribution center cannot play the scale benefits of the distribution center due to insufficient enterprise scale，Make the delivery center inefficient; on bet365 Play online games the other hand，Due to the planning of the distribution center、Construction and supply capacity cannot keep up with the development speed of the enterprise，Cause rising stock rate。Insufficient informatization investment in local retail companies。Data display，The average IT investment in developed countries chain retail industry accounts for about 1%of sales，and "2009 China Retail IT Application Standards Report" indicates，Domestic chain enterprise IT investment is only 0.3%of sales。other，Local retail corporate information system at data scale、Data mining、cross -zone integration、Value creation and other aspects also lag behind in international large retail companies。

Internationalization has become one of the important strategies for international large retail companies。2008，Global retail industry 250 overseas sales reached 22.9%of total sales，increased by 1.6%over 2007，The average number of multinational operating countries increased to 6.9。Europe is still the most internationalized area，40%of France and Germany's sales come from overseas markets。

Local retail companies are not as internationalization of internationalization as the world average。Current，The world's top 50 retail companies have already bet365 best casino games settled in my country。my country's retail industry has a high degree of internationalization。Due to local retail enterprises, the strength is generally weaker，At scale、Technology、Management and other aspects have not yet reached the level of multinational companies，Repeated & ldquo; Go global & rdquo;，Exterior internationalization is significantly lower than the average level of the top 250 global retail companies。

The key to the success of international large retail companies is to focus on the main business。The diversified development of retail companies has become the leading trend，But the diversification of success is not an extensive expansion that is not related to the business business business of the business，Instead of the horizontal or vertical format combination of the circulation function，If the business scope of large retail multinational companies is all available from large comprehensive supermarkets to convenience stores，But all of the main functions of retail。From the perspective of the total revenue and retail value of the total 250 global retail companies over the years，Most companies focus on the main retail business，​​The proportion of retail sales of the top 10 retail companies in the world in 2008 accounted bet365 live casino games for more than 97%of the total revenue of enterprise groups。

Non -related diversification of local retail companies。Judging from the expansion of large -scale retail companies in my country，Expansion is the main means of expansion of large retail enterprises，Non -related diversified expansion accounts for the vast majority，The real estate industry is attractive to large retail companies。

Some well -known retail companies internationally known for their business management、Service、The characteristics of corporate positioning and shopping environment，It has long been familiar with consumers from all over the world，With a strong brand advantage。World Brand Lab released 2009 & ldquo; World Brand 500 & rdquo; Ranking List selected 24 retail companies，Among them, 14 US retail companies enter the list，French retail companies enter the list 3，Japanese retail companies enter the list 2，Sweden、Germany、UK、Australia、1 each retail company in Canada。There are 5 centennial retail brands，2/3 brands have more than 50 years of history。World Brand Laboratory Discovery，Almost all companies in almost all industries have the ability to build a brand，and get the final financial advantage。

Insufficient brand influence of local retail companies。In 2009 & ldquo; World bet365 best casino games Brand 500 & rdquo;，Chinese companies enter the list for 18，Involved in oil、Bank、Telecom and other industries，and the United States (241 in the list)、France (46 in the list)、Japan (40 in the list) and other countries，The brand advantage of Chinese enterprises is still weaker。No retail company in my country has yet to enter the list，Corporate business history has not entered the list of the world's long brand enterprises，The brand advantage of retail companies is difficult to compete with these countries。other，my country's retail enterprise lacks its own brand，This is for creating a brand -name enterprise、Promoting a brand -name strategy is a short board。

(Author Unit: Institute of International Trade and Economic Cooperation)