[bet365 Play online games Tips】The bet365 Play online games time-honored brands is based on traditional products or services，With excellent culture、Quantification of brand development prospects using innovative capabilities as a means，If a time-honored brand cannot improve its products in time、Adjust operations，Will eventually lead to the demise of the brand。The survival and development of time-honored brands are inseparable from innovative management behaviors。

Nationally renowned“Wang Mazi”Scissors、Yantai’s 80-year history“Jinzhang”Photography is bankrupt，One of the three wonders of Tianjin“Ears”Zha Gong transferred its equity due to operating difficulties。Time-honored bet365 Play online games，These are national industrial and commercial brands established before the public-private partnership (1956)，Experienced dynasty changes，Experienced regime change，Experienced the baptism of war，Experienced system transformation，Winning the recognition of consumers with a culture of integrity and unique skills，It’s been a hard journey till now。But，Investigation shows，Nearly 70% of time-honored brands are currently operating in difficulty。In-depth inspection of the consumer market，In competition with products in the same industry，Quite a few time-honored brands have certain bet365 Play online games awareness advantages，But，Compared with the former glory，Its current market influence，Or consumer bet365 Play online games loyalty，Obviously insufficient。

　　There is a phenomenon of bet365 Play online games decline in time-honored brands

People can’t help but ask，A time-honored bet365 Play online games with a long history，Why we encounter greater business difficulties in today’s market economy？The product cannot adapt to social development，Or it is due to institutional obstacles and other reasons？

According to bet365 Play online games life cycle theory，A bet365 Play online games needs to go through the start-up period、Growth period、Maturity period，Finally entered the recession period。Time-honored brands are already in the mature or post-mature stage，In case of product quality degradation or obsolescence、Backward business methods, etc.，Everyone will lose their original market，Brands will inevitably enter a period of decline。For example，&ldquo with the status of a leader;Wang Mazi”Scissors，Always adhere to the traditional iron-clip steel process，Not only the cost is high，Its image and durability are also difficult to match using new steel、New bet365 Play online games with beautiful appearance，In addition, the failure of the management system reform，Eventually causing the bet365 Play online games to withdraw from the market。

The investigation of Tianjin time-honored brands by Zheng Dongchun and others showed，It is common for time-honored companies to experience varying degrees of bet365 Play online games decline。This kind of decline exists in many aspects: some are manifested as outdated products，With the development of technology，Ink、Few people care about film and other products；Some cases show that the bet365 Play online games is strongly suppressed by competitors，Driving by profit，Competitors will use better products and services to divide market share，such as McDonald's、Hollyland and other new restaurants versus time-honored restaurants、Patisserie Challenge；Some are characterized by backward corporate management methods，It is difficult to remove the traces of planned economy，Or family management does not comply with market rules，Management performance that makes time-honored brands difficult to compete with modern enterprises；etc.。These factors act on enterprises individually or comprehensively，The bet365 Play online games influence of time-honored brands in the market gradually weakens，It shows that its popularity has not won the corresponding market share。What’s more serious is，After experiencing the change of times，Consumption habits of young people have changed，No longer devoted to traditional products，Like hamburgers replacing Chinese rice noodles，The bet365 Play online games awareness of some time-honored brands has also declined。After various problems occurred，If a time-honored bet365 Play online games cannot improve its products in time、Adjust operations，Will eventually lead to the demise of the bet365 Play online games。

　The unique skills of a time-honored bet365 Play online games are only part of the bet365 Play online games value

First，What is the bet365 Play online games time-honored brands？Brand value refers to the tangible benefits that intangible brand assets bring to an enterprise。Due to its long history and past glory，Time-honored brand has good reputation and wide popularity，Brand value is not only attached to the use value of the product，And its brand name itself is an intangible asset。Take traditional Chinese medicine products as an example，Tongrentang is a long-standing and time-honored brand trusted by consumers，At the same price，Consumers are more likely to choose Tongrentang products。Cordyceps sinensis、The market for medicinal wine and other traditional Chinese medicine nutritional products is more obvious，Even if the price of time-honored products is higher than that of unbranded products，Information asymmetry makes it difficult for consumers to judge the inherent quality of products，As a precaution，Also choose time-honored products。This higher sales volume or price is the reflection of the bet365 Play online games the time-honored brand。

Undoubtedly，The bet365 Play online games a time-honored brand is accumulated through the efforts of successive operators。Intuitive view，A time-honored brand must have unique skills passed down from generation to generation，But this is only part of the brand value。“Goubuli”Baozi is famous all over the world，But if you stick to traditional recipes and business methods，It can only be done as“Baozi with rice porridge”’s workshop-style operation，This may have been eliminated from the market long ago。Time-honored brands must also improve with the development of the times，“Goubuli”Can be based on traditional taste，Develop high-quality steamed buns、New dishes，Develop pasta production with quick-frozen buns as the core，For modest brand extension。Practical proof，The survival and development of time-honored brands are inseparable from innovative management behaviors。

Investigate successful time-honored brands，There are strict technical and operational specifications to be followed，These norms will eventually be transformed into the intangible cultural heritage of the company，Promote the development of enterprises。When the author compiled the historical materials of Tianjin Hongrentang，I saw an interview record with an old pharmaceutical worker (deceased) in the 1990s，When it comes to fine materials, that is, the placement of valuable raw materials is usually handled by the boss himself。Many people will think that this is an anti-theft measure，The old pharmacist’s explanation is shocking: “This is to ensure a sufficient amount of fine materials，Won’t be short of anything。”pharmacists have personally experienced the strict production process，Trust your own brand，Will confidently recommend to consumers during the sales process，Finally build good brand loyalty。Based on this，So far, many consumers have trust in Hongrentang and even Tianjin traditional Chinese medicine products。Times have developed，Human environment、The natural environment is changing，Some techniques、It is normal for products to be outdated or outdated，For environmental protection purposes，Rhinoceros horn、Tiger bones, etc. are no longer used，The corresponding Chinese medicine formula also needs to be adjusted。The technical know-how of time-honored brands may change，But the excellent culture inherent in time-honored brands will never go out of style，This cultural advantage is where the bet365 Play online games time-honored brands lies。The bet365 Play online games time-honored brands is based on traditional products or services，With excellent culture、Quantification of brand development prospects using innovative capabilities as a means。

Secondly，There is a deviation in the actual performance of the bet365 Play online games time-honored brands。The bet365 Play online games time-honored brands has two forms: one is reflected in reality，Two is invisible、What enterprises can achieve。The system and mechanism of time-honored brands are marked by history，This is both wealth and shackles。Due to changes in the business environment，Many time-honored brands fail to adjust their business strategies in time——Including product improvements and improvements in business methods，Thus leading to a reduction in brand value。If consumers agree“Wang Mazi”Scissors“Past tense”，But backward technology makes consumers no longer loyal。Assumption“Wang Mazi”Prompt brand extension，Produce new products that adapt to the times，This brand is still recognized by consumers。The popularity of time-honored brands is a huge intangible wealth for brand owners。From a social perspective，Due to changing times，The old-fashioned management of time-honored brands is difficult to adapt to the new market situation，Resulting in a gap between the actual brand value and the achievable brand value potential。Therefore，Time-honored enterprises must actively reform，Innovation through cultural inheritance and capabilities，Convert potential brand value into actual value owned by the enterprise。

Finally，Time-honored brands are important social assets。Today’s society advocates the development and prosperity of culture，The bet365 Play online games time-honored brands is also an important social and cultural asset。If time-honored brands are eliminated rashly due to product or system reasons，It is also a waste of social resources。The development of time-honored brands is inseparable from policy support and guidance。2003，The Ministry of Commerce begins to implement“Revitalization of time-honored brands project”，Award&ldquo to the best among them;Chinese time-honored brand”Title，Each province and city also selected time-honored enterprises of the same level，This is a new opportunity for the development of time-honored brands。

In the cultural goods market，The rise of time-honored brands has also led to the rise of similar collections，The Guangxu 2nd edition of "Tong Ren Tang Yao Mu" has risen from a hundred yuan a few years ago to about a thousand yuan，Other existing time-honored cultural relics have also become popular items，Ru Hongrentang’s instruction manual、Darendang’s medicine bottle、The first internal company magazine "Aquaman" and other old company items，All are sought after by collectors。The author visited the collection market、I deeply realized it when I was a collector，The cultural information conveyed in these cultural relics not only belongs to the company itself，It also reflects the development process of society，Reflecting integrity management、Smart Marketing、Excellent social and cultural essence such as innovative management。Therefore，The realization of bet365 Play online games value by time-honored brands is also a reflection of social and cultural prosperity。

(Author’s unit: Institute of Modern Enterprise, Tianjin Academy of bet365 Play online games Sciences)

Please indicate the source for reprinting: China bet365 Play online games Sciences Journal