Following Study on Management of Fashion
2012 August 29, 2012 14:43 Source: "China Social Sciences", August 29, 2012, Issue 349 author: Wang Yuanyuan

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Management Fashion or Management Fad) overall manifestation as a social and cultural phenomenon,It is shaped by reasonable behavior and achievement expectations。Abrahamson, the earliest scholar who systematically studied the systematic research of management fashion, defined it as: & ldquo; in a short time, everyone generally believes that it is at the forefront of the development of management science。& rdquo; He pointed out,Management of fashion is a social and cultural phenomenon,The uncertainty of the environment leads to management fashion,This kind of behavior cannot be completely used for technology with rational and efficiency as the core & mdash; economic factors interpretation,To a greater extent, the influence of social & mdash; psychological factors centered on irrational and non -efficiency。

Management and fashion theory points out,Under the environmental uncertain conditions,Organization (fashion follower) will imitate fashion settings (consulting company、Management Master、Business media、Business School) Put forward an innovative model,and the stylish diffusion rate and the final level of adoption cannot be explained completely with a rational or efficient point of view。In addition to the influence of technical bet365 Play online games and economic factors,Social psychological factors have a more obvious impact on management fashion。

In order to be able to be popular quickly,Management fashion often shows the eight characteristics summarized by Miller and Hartwick: easy to memory and understanding、strong operability、false encouragement and commitment、For the problem with partial general、can be modularized、Meet the needs of the trend、Packaging is very novel、Approved by the managing master。

A large number of managing fashion has seriously threatened the healthy development of management and normal behavior,Become a very worth studying thing。(1) Each spread will lead to the participation of most personnel related to management,There is a rush that no one knows in the management field,Even people in other fields are also attracted to talk; (2) Managers perform enthusiastically for this undelauding thing; (3) management fashion seriously interfere with the development of basic management theory; (4) management fashion may produce Larger negative effects,Then affect the healthy development of modern organizations,Need the manager to make the right decision。

How to avoid Chinese managers from introducing、Digestion of various excessive energy in various management fashion abroad,More energy into the creation of the theory of Chinese management,and learn from some regular things in foreign management fashion and rapid spread,bet365 live casino games to expand the international influence of China's management theory,Very worth thinking about。

It is recommended to pay attention to the study of the following seven aspects of management。First,General Theory of Management Innovation。The following problems are worth studying: the standard for management innovation and management of fashion、What are the characteristics and value; the formation of management innovation; the process of managing fashion; the difference between management innovation and management of fashion、Transformation and integration; cultural factors such as cultural factors on management innovation and management fashion, the impact and application of fashion。

Second,Management of fashion。The following problems are worth studying: Management of fashion supply and demand analysis; creation in the process of managing fashion supply、Select、Packaging and release of four links in four links; the demand for management fashion from potential to clear specific mechanisms; macro environment、The impact of the industrial environment on management fashion supply and demand; the impact of stakeholders on management of fashion supply and demand;、Games of reasons and various factors。

third,Management of fashion diffusion。The following problems are worth studying: Management of fashion features、diffusion channel、How the main factors in the four innovative diffusion of time attributes and social systems affect the spread of fashion; the relative advantage of managing fashion、Compatibility、bet365 live casino games complexity、Testable and observable characteristics how to affect the spread of fashion in management fashion; whether management fashion occurs during the diffusion process、Under what conditions occur & ldquo; innovate & rdquo; how the industrial structure and competition rules affect the spread of management fashion; how to affect the spread of management fashion; how to affect the spread of the management of fashion; Manageing fashion in China, etc.。

Fourth,Application of fashionable fashion。The following problems are worth studying: Conditions for enterprise application management、Impact、Select program、optimal decision -making and social management fashion application mechanism; the impact of enterprise scale and maturity on application management fashion; manager cognition and & ldquo; vague logic & rdquo; And effect; expected income、How to affect the decision -making of the company's application management of fashion; how the strong institutional factors such as strong institutionalism affect the application of management in Chinese enterprises; analyze the application management of enterprises from the perspective of social learning theory and game theory Real psychology; under what conditions, there will be insufficient over application and application of management fashion; how economic standards and social psychological standards affect the effect of management fashion; intermediary organizations have the impact on enterprise applications management and fashion; corporate application management Bet365 lotto review fashion level levels、Verification and improvement of influencing factors。

Fifth,The influence of management fashion。The following problems are worth studying: Management of fashion to corporate culture、Customer Service、What is the impact of team collaboration; how to manage fashion affects corporate change and operating performance; the impact of management fashion on the focus of industrial competition; how strong institutionalism and other contextual factors affect the application effect of management in China; Effects and practical effects; the effects of some management of fashion application effect on the application decision -making and actual effects of subsequent management fashion; the positive impact and negative impact of management fashion、Short -term impact and long -term impact; management of fashion on other areas outside the enterprise;。

Sixth,Management of fashion response。The following questions are worth studying: how to scientifically evaluate the potential of fashion and management; how to formulate institutionalized response strategies in Chinese situations; how to cope with changes in management fashion;,How to correctly distinguish management innovation and management fashion through evidence -based management、Management rhetoric and management facts; other types of organizations outside the enterprise (such as religious organization、Army Organization、academic institutions, etc.) growth Bet365 lotto review experience of the growth experience of the company's response to management fashion; what are the basic principles and principles of management fashion; what are the general countermeasures and special countermeasures。

Seventh,Management Fashion's Revelation of the Construction of China Management Theory。The following issues are worth studying: how to make the field of practice easier to accept the theory of Chinese management; how to make the international management academia more easily accept the theory of Chinese management; how to enhance the vitality and spread of China's management theory; The advantages of management fashion。

(Author unit: Hubei University Business School、Wuhan Enterprise Innovation and Enterprise Growth Soft Science Research Base)

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