Excellent movie works often "viewers like clouds" and "praise like trend"，But under the conditions of the market economy, the two often contrary to。For example, "Nam, Nam, and Dog" directed by Huo Jian in 1999，tells a story that happened on the country post in the 1980s。Simple story structure，But the narrative style is unique，plus beautiful rural landscape、Actors who do not have traces，The viewer seems to be immersed in a freehand landscape painting，and being quietly quiet、Simply infection。Although there are very few viewers of this film、Box office bleak，But it has won the prize at important film festivals at home and abroad，Can be described as "Lost East，Mulberry Elm "，Is a typical case of "applauding" without "selling"。Director Zhang Yimou's movie "Manjiang Red" (2023) is a typical case of "selling" not "applauding"。

Zhang Yimou will remove the subject and comedy、Suspense types are combined in "Manjiang Red"，also covers the grand theme of collectivism and family feelings。His type of innovation has attracted nearly 92 million viewers，Garment bet365 live casino games of 4.544 billion yuan box office，and set the highest record of the domestic box office of a single piece。but，This film has been widely questioned in terms of word of mouth。Take Douban.com as an example，The score of this film has fallen from 8.2 points to 7.0 points since its release，More than 145,000 users gave 1 star and 2 star viewing evaluation，and wrote a lot of film reviews that express dissatisfaction。"Selling" is piled up by the viewer's real gold and silver，It is both a market reflection and an objective fact。Whether to "applaud" is a value judgment，It is controlled by many subjective emotional factors，As Liu Zongyuan said: "Fu Beauty is not self -self，Chang because of people。"" Selling "and" Out of Promotion "exist in some tension，"Naishan and the Dog" and "Manjiang Red" are not individual examples。Market has market judgment standards，The judgment scale of the art community with art community，There is a difficult "gap" between the two。

"Selling" is popular，"Optorizing" is professional、Elite。Movie works that reach the level of "selling" are actually a single，If a famous director、Affective "traffic star"、Appropriate schedule，Coupled with the ingenious vigorous declaration，Basically Bet365 lotto review enough。"Man Jiang Hong" all meets these requirements: Director Zhang Yimou，Won the "Golden Bear Award" for the main competition unit of the Berlin International Film Festival，Directed the opening ceremony of the Beijing Summer and Winter Olympic Games; the main actor Yue Yunpeng、Shen Teng、Lei Jiayin and others，Either comedy star，没 类，Either acting、Film and television actors with good image，They have a high box office appeal; the release time is the Spring Festival in 2023，During the Spring Festival holiday, watching the "Family Huan" movie becomes the only choice for many people。Therefore，Under the combination of many factors，"Selling" "Selling" as "Man Jiang Hong" becomes an inevitable。But，A movie work must reach the level of "applauding" and face more uncertainty。"Optorizing" people usually have two types，One is a movie professionals，One category is amateur film critic，Evaluation standards between the two have the difference between professionalism and non -professional。Overall，"Optorize" on the public media (post film review、Post、score)，Artistic of the film、Ideological nature has higher requirements。But for simplicity，No longer discuss differences in detail below，Instead, bet365 live casino games treat them theoretically as a type of person。

Art Sociology provides a reference perspective for answering "selling" not to "sell"。Hannah Wohl (Hannah Wohl) pointed out，The artist is facing the dual competition with his peers and his own work with his own works。In this competition，The artist needs to accurately balance the consistency element and variant element，to form a unique but can be widely accepted。The usualness here refers to the consistency of the artist's creative style; the difference is that the artist's work must be distinguished from the style of other artists，It is also necessary to change from your consistent creative style。

Early，Zhang Yimou passed "Red Sorghum" (1988)、"Chrysanthemum" (1990) and "High Red Lantern Hanging" (1991) and other works，Established its unique position in China's "Fifth Generation Director"。Most of these movies focus on the humanistic care under the rural perspective of China，highlight his deep understanding of Chinese culture and social issues。More than ten years，Zhang Yimou has continuously won the Grand Prize of Film Festival at home and abroad，Ru Berlin Film Festival Award、Chinese Film Golden Rooster Award。It can be said，Zhang Yimou has formed his own unique creative style。But he is not satisfied with Bet365 app download this，Keep trying to break through yourself、Beyond yourself，It is done in "Difference"。No doubt，The movie "Man Jiang Hong" is in "Shake, Shake，Shake to Grandma Bridge (1995) and other works to show its "difference" again。

Unfortunate is，The "Promotion" of "Man Jiang Hong" is another negation of "difference" to him。Zhang Yimou is diligent in film innovation，Not only tried different types (comedy、Suspense、costume, etc.)，Test new elements on the narrative structure (such as "Poetry Recitation" at the end of the ending)。About the climax of the end of the movie，Zhang Yimou once expressed his ingenuity: "When we loudly make Chinese text so grand、When chanting like a ritual，I am very moved，I am proud of our text。In my impression of the movie viewing experience，There is no movie in the world that is a text at the end，and the text can produce orgasm，The core connotation in it is the feelings of the country。”

But the viewer does not seem to be appreciating this，There is a film critic that "this movie is like a long small product"，There are also film reviews questioning, "Suspense of the entire movie，A large part is brought by the 'reversal' again and again in the movie，But such the "reversal 'again and again, is it bet365 Play online games logical? "Some commented that the movie was just a" popcorn movie "。Of course, there are positive comments，It is said that "at least in the form of movie expression"。Difficult to adjust the mouth，It is normal。But there is such a big contrast between "selling" and "applause"，It is also uncommon。The reason for it，The "difference" pursued by Zhang Yimou has not been recognized by most viewers。Zhang Yimou's "habituality" is a thick historical sense、Deep ideology、Gorgeous color，The viewer recognizes these。It is also based on this unique style，He has gained a lofty status in the film industry。Except for this，The viewer does not agree with the suspense he tried、Breaking、gimmick、nonsense "Different"。but but，Film director as a photographer，Zhang Yimou always pursue a sense of visual impact，It is his consistent style，It is reflected in every work like a watermark，The viewer also highly agrees with this。

Seeking new change is the goal pursued by every artist。But how to deal with the contradictions between "habitual" and "difference"，Da to both "selling" and "applauding"，It is a question that every art creator, including film creators, should consider carefully。

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