Digital economy helps push the rural industry value chain transformation
December 08, 2021 09:00 Source: "China Social Sciences" December 8, 2021 Total 2304 Author: Shouzhi Steel Teng Hongxin

"The Fourteenth Five -Year Plan of the National Economic and Social Development of the People's Republic of China and the Outline of the Exterior Target of 2035" is clearly proposed,Realize the effective connection of the results of consolidation and expansion of poverty alleviation.,Indicates the direction of the rural development of our country in the new era。Since the 18th National Congress of the Communist Party of China,Continuous advancement of relying on industrial poverty alleviation,The high -quality development of the rural industry has a good foundation。Digital economy brings opportunities to the development of small -scale characteristic industries in rural areas。Under the strategic requirements of comprehensively promoting rural revitalization,It is necessary to build a rural characteristic industry,Promoting the value chain of the rural industry value chain to consumers drive to consumers。

The development of the Internet and e -commerce in digital economic background has greatly reduced the fixed cost of product distribution and information dissemination,Makes the product's profitability demanding decreased sharply,Originally due to the poor demand、small -scale products that cannot be profitable and abandoned by traditional distributors,Decrease due to fixed circulation costs,It has increased significantly。The benefits of products integrated by using the bet365 best casino games network distribution platform are more considerable,It has also gradually formed a new rural business model,shaped the new rural characteristic industrial economy。Under the Internet mode,Small -scale characteristic industries in rural areas in my country have gained long -term sustainable development opportunities。Effective connection of industrial poverty alleviation to the industry's prosperity,On the basis of adhering to the development path of "one country and one industry" and "one village, one product" characteristic industry,Let the characteristic rural industries maintain an appropriate scale for a long time,Promote the prosperity of the industry。

​​The arrival of the digital economy era provides support for the transformation of the value chain of the rural industry in my country。Current,The developed digital information technology not only makes the information flow in the industrial value chain、Logistics and capital flow,It is possible to perform two -way flow between producers and terminal consumers in time,It also makes consumers generally accustomed to obtaining product information and shopping through online platforms。Comprehensively promote rural revitalization,The successful transformation of the development of rural industry depends on the construction of the new type of industry value chain。

Traditional rural industries established by "leading enterprises+farmers", "order agriculture" and other models.,The foundation laid the foundation for the promotion and improvement of the industrial poverty alleviation model,But the comprehensive promotion bet365 Play online games of rural rejuvenation has higher requirements for the development of rural industries。Due to the limited potential income of a single project,Small -scale industries in the countryside are not easy to attract outstanding leading enterprises to participate in construction,Therefore, building a new type of industrial value chain is an inherent requirement。​​At the same time,Traditional buyer -driven value chain is in the reverse transmission terminal customer information,There are obvious deficiencies in both timely and accuracy。In a small -scale market,Consumer demand is more uncertain,Market opportunities are fleeting in vertical,This disadvantage of the value chain of the traditional rural industry will be further amplified。For this,You need to establish stronger synergy、Consumer -driven value chain responding to the market more agile,Make the industrial subject in time and accurately grasp the differentiated needs of terminal customers,and make an effective response to this。So,can be based on the following four construction principles,Build consumer rural industry value chain。

First,The construction of the industrial value chain shall be based on final consumer orientation,Starting from the needs of consumers in the lack of market terminals,Coordinated production activities in various aspects in the industry value chain,Products and services that final output can meet the needs of target consumers,And to dynamically adjust the development direction of products and services according to changes in the market environment and consumer bet365 live casino games demand。The focus of consumer orientation is the dynamic grasp of consumer demand information。Traditional buyer -driven value chain relies on downstream companies to conduct market research,Get market information to form production decisions,Market information is transmitted in the industrial value chain by production orders。However,This information acquisition method is prone to information lag or distortion。With the advancement of modern information technology,All members in the industrial value chain have channels that directly contact the final consumers。Producers in the industrial value chain can contact the final consumer through e -commerce platforms or social media platforms,Based on this,The industrial value chain shall establish an information sharing management platform,Encourage the members of the value chain to try to connect the terminal consumers,Establishing a mechanism for collection and sharing of membership information for industrial chain,Help the industrial value chain to form a fast response mechanism。

2,The construction of the industrial value chain shall be supplemented by government coordination,The government led to build an industrial coordination organization for coordination and coordination,Small farmer groups in ensuring the industrial value chain can continue to occupy a certain economic status。Lead by the government,Participants in the industrial value chain participate,and provides technology with professional institutions、Legal support,Jointly build an industrial coordination organization,Establish a stable and reliable governance mechanism to protect the rights and interests of rural labor,Bet365 lotto review Promoting the sustainable development of the industrial value chain。

third,The construction of the industrial value chain shall be based on capacity building orientation,Pay attention to the endogenous motivation of improving rural development。Giving people to fish is worse than granting people with fishing,Only technical ability to improve rural labor、Operating capabilities and market capabilities,Only to ensure that they have a long -term position in the industrial value chain。In the market access period,Can provide input assistance to the rural population、Market Security Policy、Financial and technical assistance "one -stop service",Help them enter the industrial value chain smoothly。In the process of industrial value chain operation, we must establish a learning mechanism and cognitive improvement mechanism for rural labor,Pay attention to the professional ability of rural labor、Construction of operating capabilities and market capabilities,Improve their independent response to market risks、Ability to operate independently。

Fourth,The construction of the industrial value chain shall take the wisdom industry orientation as the heavy,With the help of modern information technology to reduce the production cost of the value chain of the rural industry、Operating costs and distribution communication costs。Smart industry has the characteristics of intelligent production process,Can effectively reduce the cost of all aspects in the production process,Realize standardized production; it can also promote the informatization of the production process,Help industrial coordinated organizations in the information flow in the industry value chain、Logistics、Fund flow、Business flow,Realize bet365 Play online games "Four Stream" collaboration。So,Smart industry orientation can effectively improve the operating efficiency of the value chain of the rural industry,Is a coordinated orientation、Consumer -oriented、Ability construction -oriented lubricant,It is an important part of the value chain of the rural industry in the digital economy era。

Under the background of the rapid development of the digital economy,The development and prosperity of small -scale industries in rural areas are a key part of promoting the common prosperity of farmers in rural areas,It is an important part of the prosperity of the rural industry。So,It is necessary to guide some rural areas to build a stronger coordination ability for small -scale markets、Consumers driving industry value chain with more flexible market responses。The construction of the industry value chain needs to adhere to the four construction principles,is mainly based on terminal consumers guidance、Supplemented by government coordination and coordination、Based on the construction of rural labor capabilities、Taking the wisdom industry orientation as the heavy。The completion of this new type of industrial value chain will greatly alleviate the homogeneous competition of the rural industry,Realizing the development path of the characteristic industrial development of "one country and one industry" and "one village, one product",Help the realization of the goal of the village's revitalization。

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