Turn on higher education symbol consumption tendencies
December 14, 2020 09:53 Source: "China Social Sciences", December 14, 2020, Issue 2068 Author: Jiao Lei

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First -class undergraduate education is the foundation of cultivating top -top innovative talents,The phenomenon of "mixed diplomas" in colleges and universities undoubtedly hinders the construction of first -class undergraduate education。The root of the above phenomenon is,Some college students have narrow cognition about the value of college education,Just seek a paper diploma,The tendency of higher education symbol consumption,Only pay attention to the character value of the college diploma,Ignoring the true value contained behind the diploma。Read the above phenomenon correctly,Is a reasonable understanding of college education value、Key to create first -class undergraduate education。

 Educational degree to strengthen higher education.

Symbol consumption has evolved through the "consumption of things",That is, consumer behavior no longer pays attention to the value of the use of goods,Instead, pay more attention to the symbolic value behind the consumer。"Consumerism" almost penetrated into various fields of society,Higher education is no exception。The process of marketization of higher education is also the process of consumerism penetration。Higher education after encountering "consumerism",Gradually show the characteristics of symbolic consumption,People start to pursue the symbolic meaning of their diploma code。University Education → Diploma → Good job → High income → Social status,Chain for constituting higher education symbol consumption。Some college students and parents pursue the symbol value of university education.,reflect the consumption tendency of higher education symbols。prevalence of academic degree,A alienation of symbolic consumption on higher education functions。

Bet365 app download Diploma is a proof of the education level of the educated person,is a symbol of education,Therefore,Realistic secondary academicism and diploma can be understood as the same indication。The scarcity of higher education resources determines that only some students can accept this education,Therefore, higher education itself has the function of screening。taken for granted,Only those achievements are excellent、Students with outstanding abilities can enter the higher education institution。Higher education diploma has also become synonymous with excellent and scarce resources。From this,Social employers use colleges and universities as "screening devices" for talents,The first basis for choosing college diploma as a selection when selecting talents。When the society generally treats the diploma too seriously,It has given birth to academic degreeism。More people pursue obtaining higher education diplomas is an inevitable trend of social development,But,Educationalism has alienated people's purpose of receiving higher education。Blind emphasis on the "symbol" function of the diploma,ignored the true value of higher education behind the diploma.。

After the college entrance examination was resumed in 1977,The number of graduates trained by colleges and universities in my country cannot meet the social needs at that time。Especially in the early stages of reform and opening up,Society urgently needs a lot of talents。Higher Education Diploma winners often enjoy "preferential treatment",People generally take higher education as an opportunity to "change destiny"。Especially China,Especially China,The "thirst" of academic qualifications is deeply rooted in people’s ideological consciousness,Educationalism is born quietly。Educationalism has a mutually spontaneous role in the expansion of colleges and universities in 1999。Universities for more than ten years,Higher education cultivates large bet365 best casino games -scale graduates。From 2003,Difficulties in employment of college students have gradually evolved into an important social problem。Entering the Elite Higher Education stage into the Popular Higher Education Stage,exacerbated people's pursuit of higher levels of education,Display due to the scale of higher education means the increase in the number of high education people,It also means the relative depreciation of education and the increase in job search thresholds。Therefore,People hope to obtain a higher degree (such as graduate degree) to obtain superior social status and occupation。plus,With the size of the graduate scale, it has risen for years,Social employers continue to improve the requirements for the threshold for the candidate,Fierce employment competition shifted from a certain sense to competition for academic diploma,This helps the educated person's one -sided recovery of the value of higher education runes。One -sided pursuit of "One Paper Diploma",considered higher academic qualifications as the guarantee of the advantageous social status and the "knocking of the stepping bricks" for good occupations,The value of the value of higher education rune code is increasingly prominent。If you do not correct it in time,The one -sided recovery of the value of the diploma code value is easily evolved into a kind of behavior.,It abandoned the real kernel of higher education,and simply chasing the code value of higher education。

 Ability increment is the kernel of a bachelor's education diploma

The primary function of higher education is talent training,Talents who cultivate "the purpose" for all fields of society through the teaching of high -profile knowledge。For the educated person,The value -added effect of higher education has been widely recognized。But,The "value -added" here is not limited to the external appearance value of the diploma obtained by the educated person,This is exactly what educationism Bet365 app download values。Current,Educationalism has encountered the embarrassment of depreciation of education,The reason is the misunderstanding of the true value of higher education。

Higher Education Symbol Consumption Emphasize the Faculty Value of Diploma,This orientation makes people focus on the results of obtaining diploma,Education process instead of obtaining a diploma,that is, the characteristic value of the characteristics of a higher education diploma code,and ignore the value of the use of the load load of the diploma。Use value is the real core of the diploma code code of higher education -through the teaching of knowledge and professional "rules" to give students the "increment"。From the perspective of Ying Ran,Diploma and ability should be a corresponding relationship。For example,We usually agree with the ability of undergraduate college graduates to be better than college graduates。But,The real -level relationship between the real Chinese diploma and ability,Especially when the value of the symbol value of the diploma is particularly concerned。The result -oriented "symbol consumption" ignores the process of student ability increment,Therefore, it deviates from the purpose of higher education the purpose of improving students in all aspects。It can be foreseeable,During the popularization stage of higher education,It will become more difficult to get excellent treatment with a diploma,The "ability increment" represented by the diploma is becoming the rational value orientation of people's consideration of higher education。

  Regulating the strategy of consumption of undergraduate education symbols for university

According to the development experience of higher education in developed countries in Europe and the United States,People have a continuous demand for higher education for higher education,Because higher education is the most effective way for individuals to gain ability。In the era of popularization of higher education,Higher Bet365 app download education will become a "admission ticket" for individuals to engage in various social work。The mixed diploma phenomenon in colleges and universities is a narrow cognition for the value of higher education and the value of the symbol value,The danger of the value of the consumer diploma code value。Therefore,Building first -class undergraduate education must take corresponding measures to reverse the symbolic consumption tendency of university education。

First,Value of rational understanding of higher education,Excessive alienation of avoiding higher education symbol consumption,From simply paying attention to its diploma, the functional regression capacity of the regression capacity of the capability incremental utility。Letting the development of consumption tendencies for higher education symbol,The awareness of alien people's value of higher education,Motivation of Students' School of Students。We must correctly understand the relationship between the true value (use value) and symbolic value of higher education。Symbol value Relying on the use value generation,Use value is the foundation of symbol value,It is not valuable to get rid of the value of use value,Symbol value also becomes no wood。Therefore,All sectors of society (especially students and their parents) should establish rational higher education values,Putting the original value of higher education, that is, the function of incremental ability in the first place。College education focuses on the ability to value college students,The value of the diploma code must be based on this capacity increase to meaning。If not,Diploma code code will lose its function to pass the ability signal of graduates to the employer,Faculty is no longer valuable。Education society has exacerbated people's competition for diploma codes,Educationalism is difficult to eradicate in people's thoughts and consciousness。However, various signs indicate,Bet365 app download Employers in the innovative society will pay more attention to the "employment ability" of graduates,instead of blind superstition as a diploma。

Second,The value -added effect of university education on the increase in students' ability to increase students should not be simply based on whether it can be employed.。Education is an extremely complicated activity,University education aims to provide educated educated education,In addition to the teaching of knowledge,Also covered with the cultivation of quality、Training for innovative thinking、Training of skills。Instead of preparation for college students' employment,It is rather to qualify the world citizen of the university through the comprehensive literacy of college students。The ability of students to gain is real,Also comprehensive,And the realization of this capacity increase is restricted by social reality。University is not a professional training ground,If you regulate university education with utilitarianism,University education will gradually follow its spirit,At best to achieve "the excellence of losing the soul"。Therefore,It is not appropriate to blame the employment of college students on the university,The university cannot completely distort the mission of educating people with the employment of students。

third,Undergraduate education provided by the university。First -class undergraduate education should take into account social and individual needs,University education and society、Individual needs are not matched with the ability of college students to provide the ability to fit the ability to meet the needs of the society,That is, the university does not provide "value -valid" educational services (use value),Naturally, it cannot support the symbol value。Therefore,The university should effectively increase students' ability to increase as the concept,Reform Education Teaching,Innovative talent training mode,Reinforcement and Industry、The docking bet365 live casino games and fusion of the market,Give full play to the functions of higher education leading and serving the society。The university is expanding the scale,It is also necessary to strengthen the construction of the internal quality assurance system,Pay attention to connotative development,Increased quality and efficiency,Student -centered,Provide it with "valuable" educational service。

(Author Unit: Institute of Higher Education, South China University of Technology)

Editor in charge: Cui Cen
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