General Secretary Xi Jinping pointed out，To promote the high -quality development of the cultural industry，Improve the modern cultural industry system and market system，Promote the development and growth of various cultural market subjects，Cultivate new cultural formats and cultural consumption models，Supply people with high -quality culture to enhance people's cultural gain、Happiness。The report of the 19th National Congress of the Communist Party of China pointed out，Improve the modern cultural industry system and market system，Innovative production and operation mechanism，Improve cultural and economic policy，Cultivate a new type of cultural format。This indicates the direction of the development of the Chinese cultural industry in the new era，Provided fundamental following。We should thoroughly study and implement General Secretary Xi Jinping's important exposition on cultural construction，Promote the vigorous development of the cultural industry through multiple channels，Continuously meet the people's growing cultural life needs。

First，Adhere to cultural value orientation，Implement the people -centered development idea。Vigorously promote the high -quality development of the cultural industry，It is an important way to meet the needs of the people's spiritual and cultural needs，It is an inevitable requirement for my country's national economy and society to develop to a new historical stage。The cultural industry is different from other industries，With ideological attributes。Developing the cultural industry must adhere to the correct cultural value orientation，Highlight the value of cultural products，Putting social benefits in the first place，Realize social and economic benefits。We should be guided by Xi Jinping's new era of socialist ideas with Chinese characteristics，Promote the core values ​​of socialism，Create connotation、High -quality cultural products，Improve people's ideological and moral quality，Improve Chinese cultural influence。At the same time，Persist in and implement the people -centered development Bet365 lotto review idea，Deep changes to adapt to the cultural production and consumption in the new era，By accelerating the quality of the cultural industry、Transformation、Upgrade，Provide the people with more and better cultural products and cultural services，Meet the multi -level cultural needs of the people。

At the same time，Pay attention to modern transformation of traditional cultural resources，Promote the development of characteristic cultural industries。The core of the development of the cultural industry is culture，Create value with cultural resources、benefiting the society is the only way for the development of the Chinese cultural industry。my country is an ancient country with a long history of more than 5,000 years，With rich traditional cultural resources。We should tap the contemporary value and world significance of refining the excellent traditional culture of China，By creative transformation and innovative development of it，Provide a profound value basis for the cultural industry，Non -increased cultural added value，Construction has Chinese characteristics、Chinese style、The cultural brand and cultural form of the Chinese style，to promote the transformation and upgrading of the cultural industry。Another，It should also actively use the outstanding cultural resources of various places to develop characteristic cultural industries，Deepen folk literature、Folk Culture、Folk Music Dance、Folk arts and crafts and other rich intangible cultural heritage resources，Carry out productive protection; use historical relics in local and ethnic areas、Cultural relics、Architectural features，and ecological livable environment and other special resources，Build a characteristic cultural town and cultural famous village，Create an industry rich in local and national cultural characteristics，Promote the development of characteristic cultural and economic。

2，Adhere to technological innovation drive，Promote the integration of culture and related industries，Promoting the transformation and upgrading of the cultural industry。Realize the high -quality development of the cultural industry，The pace of contemporary scientific and technological progress should be followed，Comprehensively promote the integration of culture and technology，Realizing technology for cultural empowerment、Culture empowerment for industry、The virtuous Bet365 lotto review cycle of the industry's empowerment，Let technology provide a strong motivation for the development of modern cultural industry。First, to cultivate new kinetic energy with modern technology industry。Today's cloud computing、Big Data、IoT、Artificial intelligence、Blockchain and other technologies develop rapidly，Production for culture、Communication、Consumption has brought a huge impact，greatly pioneering the development space and market development potential of the cultural industry。It should make full use of high -tech to publish、Film and Television、Music、Performing Arts、Entertainment、Arts and Crafts、Arts and Crafts、Convention and exhibitions and other traditional cultural industries for the whole process、Full business、Full coverage and upgrade，Promote these industries in content creation、Communication methods and production methods innovation，Make them get new kinetic energy and new growth points。The second is to use modern technology to give birth to a new format for the development of cultural industries。The future development of the cultural industry will rely on the deep integration of high -tech and cultural industries，Continuously reconstruct the new content form of the cultural industry、Cultural formats and industrial ecology，and use Internet information technology to promote online audiovisual、Internet performance、Network Literature、Internet music、Online movie、Network Anime、Mobile multimedia、Development of new formats such as digital publishing and knowledge services，Digging the new value of the cultural industry with high -tech，Continuously given birth to new formats、New mode，Enhance the vitality and power of the development of the cultural industry。

The cultural industry is a permeability、Industry with strong correlation，With the continuous expansion of my country's cultural industry，Cross -border integration through "Culture+"，It has become the main strategy of the development of the cultural industry。"Culture+" strategy is to use the "Wen" industry、Economy with "Wen"、Life with "Wen"，This fully reflects the subjectivity of culture in the development of the cultural industry、Open and inclusive features。On the one hand，Vigorously promote the development of cultural cross -border bet365 Play online games integration，Actively find the fit point of the deep integration of culture and related industries，Promoting the cultural industry and cultural undertakings、Different cultural industries category，and the integration and development of other industries。Promote the cultural industry and traditional manufacturing、Integration and development of agricultural and forestry and consumer goods industry，Promote its information industry、Tourism、Financial Industry、Advertising、Construction industry、In -depth integration and development of modern service industries such as the business and trade industry，Forms cross -border、penetration、Promotion、Diversity paths of fusion; encourage localities to rely on local natural humanities resources，Promoting the cultural industry and sports、Kangyang Industry、Traditional Chinese Medicine and other health industries integrated and developed。On the other hand，Deep dug the IP industry value。With literary IP、Film and Television IP、Gaming IP, etc.，Digging IP value is the key to extend the life cycle of the work and increase economic value。We can use literature as the source to the game、Film and Television、Derivatives and other directions continue to layout，By "shadow、Vision、Book、Tour、Man "linkage marketing，Open the upstream and downstream industrial chain，Bring continuous consumption based on well -known IP，Promote the reconstruction of the business model of the cultural industry，Therefore, the development scale and quality of the entire industry are continuously improved。

Third，Establish a modern cultural market system，Strengthen the main body of the cultural industry market。The high -quality development of the cultural industry should be improved and unified and open、Competitive and orderly modern cultural market system，Continuously strengthening the main body of the cultural industry market。First，Cultivate cultural production element system，Focus on improving the property rights system and factor marketization as the focus，Market -based configuration of production factors，Efforts to realize effective property rights、Freedom flow of elements、Enterprise Outstanding Sield，Make various market elements to maximize the effect。Establish and improve the modern cultural enterprise system，making existing cultural enterprises truly Bet365 app download clarify property rights、Defined power and responsibility、Separation of government and enterprises、Management Science、Self -profit loss、Self -profit loss、Self -restrained market entities; improve the legal governance structure，Improve the incentive restraint mechanism and risk prevention and control mechanism，Improve the scientific and standardized level of corporate management and operation。Next，Establish a market mechanism、Macro regulation has degree、Micro -subject has a dynamic management system，Establish open and transparent market access standards and operating rules，Enhancement of market competition、Fairness。again，stronger and superior cultural market subject。Deepen the classification reform of state -owned cultural enterprises，Create a batch of wholly -owned state -owned or holding backbone enterprises with strong core competitiveness; vigorously support the development of private cultural enterprises，Build a development pattern of hand -to -go in the first place in state -owned and private cultural enterprises。Last，Support leading cultural enterprises to implement cross -regional、Cross -industry、Cross -ownership mergers and reorganization，Cultivate cross -border integration industrial groups and industrial alliances，Create more competitive "cultural carrier"。

Fourth，Adhere to institutional reform and innovation，Create a loose cultural industry development environment。Promote the high -quality development of the cultural industry，should further deepen the reform of the cultural system，Strengthen the innovation of the cultural management system，Injecting new kinetic energy into the development of the cultural industry。First，Further accelerate the pace of legislation of the cultural industry，Determine the specific management and support policies of the cultural industry in the legal form。Strengthen intellectual property protection，By improving legislation and strict law enforcement，Make the legitimate intellectual property created by cultural enterprises to obtain due social benefits and economic benefits。At the same time，In -depth promotion of the reform of the comprehensive law enforcement of the cultural market，Innovation supervision method，Strengthen industry self -discipline，Purify the cultural market Bet365 lotto review environment。Next，Promoting the rule of law of the cultural governance system、Standardized，Innovation and improve the strategic orientation of national development planning，Improve finance、currency、Industry、regional economic policy coordination mechanism，Deepen the "decentralization of service" reform in the cultural field，Create a loose market environment for the development of the cultural industry。

Fifth，Cultivate the cultural consumer market internally，Expanding international cultural trade。1 is to cultivate the cultural consumer market internally。One，Publicity and education of strengthening the concept of cultural consumption，Establishing a consciousness of consumption of national culture，Guide to expand cultural consumption expenditure，Cultivate cultural consumption subjects，Expand cultural consumption scale。Its two，According to consumers' multicultural consumption structure，Explore personalization、Precision cultural consumption mode，To meet different cultural needs with more colorful cultural products and services。Its three，Develop and improve cultural consumption regulations，Establish a mechanism for expanding the long -term cultural consumption; increase policy incentive，Innovation Cultural Consumption Subsidy Methods; promote the experience of national cultural consumption pilot cities，Expand the scope of the government's purchase of cultural products and service catalogs; encourage enterprises to advance the points system、Discount system consumer mode，Promotion with multiple ways，Pry the mass culture consumption。The second is to expand international cultural trade to the outside world。Current，The cultural industry has become an important part of the global economy。We should adhere to the strategy of Chinese culture "going out"，Deepen cultural exchanges and cooperation with countries around the world，Actively open up the international cultural industry market，Encourage conditions for enterprises to carry out cultural trade abroad，Support national cultural export base、Construction of key enterprises and key projects。Adhere to the quality strategy of cultural products，Fully tap Chinese cultural connotation，Tell Chinese Stories，Enhance the popularity of Chinese Bet365 lotto review cultural brands abroad。Surrounding the "Belt and Road" construction，Strengthen cultural multilateral cooperation，Push more outstanding cultural products and services to the world，Enhance the international competitiveness of my country's cultural trade，Demonstrate Chinese culture self -confidence。

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　　(The author is the director of the National Cultural Industry Research Center of Huazhong Normal University、Professor，President of the Chinese New Literature Society、Vice President of the Chinese Folk Customs Society)