Today's society has entered an information age，Give full play to the leading function of public opinion communication of new media，Actively cultivating and practicing the core values ​​of socialism is the political requirements for the implementation of the fundamental tasks of Lindu people in colleges and universities，It is also firmly grasping the political requirements of the leadership of the ideological work of colleges and universities。

New media has become the most convenient for college students to acquire and exchange information、Most commonly used、The most important communication tool。

New media impacts traditional ideological and political education methods。The rapid development of the new media has changed the learning and thinking of college students，All educational information can be integrated into an educational information service platform，Through the "One -stop" application，Breaking the boundary information transmission boundary of the past education，The convenient acquisition of massive information to continuously eliminate the traditional preach -style ideological education method，Seriously impacted the traditional "two lessons" ideological and political education methods。At the same time，New media has no time and space restrictions bet365 best casino games on the spread of information，Many bad information and negative public opinion flood，Some backward and decaying thoughts spread，So that college students cannot choose legitimate words and deeds，seriously departs from the moral requirements of contemporary social university education。

The popularity of new media makes the spread of bad thoughts faster。Fragmentation reading、Entertainment teasing、Follow -up speculation，It is the characteristic of the spread of new media today。It not only disintegrated the original positive value system of college students，And in some decay、Under the induction of the value concept of reaction，Make college students a strong resistance to positive ideological education，This leads to a decline in the leading position of the party and the government in the minds of students，Weaken social control，The right to speak in ideology，Affecting college students' sense of recognition of the party and the country，Lack of sense of responsibility for society and nations，Diversify the value orientation、utilitarian、Prosperity tendency。

The popularity of new media provides opportunities for ideas to penetrate some Western countries and hostile forces。The powerful and convenient information environment of the new media，It has already become some Western countries and forces with its "network information strong"，Important channels for externally infiltrating damage，They are trying bet365 best casino games to instill their value concepts and social thoughts for college students through new media，Promoting Western political system and cultural model，Swilish、Attacking the socialist political system and value concept of my country，Strive to implement "peaceful evolution" and implement the "color revolution"。

Multiple measures and use the core values ​​of new media to innovate college students。

Use new media technical advantages，Create a network product that is in line with the core values ​​of socialism。1 is production content，Popularize the abstract ideological theory、image、specificization，The "big principle" led by thought into a "small story" that college students are easy to accept on the new media platform，Convert the "meaningful" thought into a "interesting" work，Through WeChat、Weibo、Blog、QQ and other new media communication methods，Actively use "Internet words and blogs" to spread; the second is to integrate resources，Establish a modern communication system，Focus on building a wide range of people、Large information、A strong media communication system，Enhance the ability of domestic and international communication，Building a new media platform for the extensive dissemination of China's advanced ideological culture and value concepts; the third is to strengthen the consciousness of boutique planning，Use art、Fashion、Emotional and other elements to produce "socialist bet365 best casino games core values" theme culture products，The ideological value of the excellent traditional culture and the fruitful results of the prosperity and development of China's advanced culture，Creation of Internet culture、Communication and consumption becomes an important carrier for core values。

Build a comprehensive campus new media platform，Improve the level of the leadership of the ideological work of colleges and universities。First, make full use of art、Fashion、Emotional elements，Through WeChat、Weibo and other new media communication methods，Word、Picture、Audio、Video and other expression forms create a new media platform for "socialist core values"。Second, use the way netizens like to hear，Propaganda positive proposition，Demonstrate the spirit of the times，Lead the moral style。To adapt to the characteristics of new media，Good at discovering and amplifying "Beautiful Nets" and "Drop Touch"，launched "ordinary hero"，Promote the "Most Beautiful Character"，Promote "the most beautiful spirit"，Focus on promoting social righteousness、Cultivate a new style of civilization。Third is to carry out "three -entry (QQ group entry branch、WeChat group enters the branch、Weibo into the branch) Fourth is to increase interaction (school、College、Class three -level new media interconnection、mutual powder、Mutual transfer、mutual review) "activity，Bet365 lotto review Build the "Six -One" campus new media matrix pattern of "portal website+mobile client+Weibo matrix+WeChat public platform+online video channel+campus mobile phone newspaper。

Accelerate classroom teaching reform，Establish an effective fusion of new media and classroom teaching。The first is to promote the discourse transformation of new media teaching，Reasonable use of Weibo buzzwords sought after by college students，Make the language of ideological and political lessons more affordable、Time and popularization; the second is to establish a teacher professional Weibo platform，Realize before class、In class、Education after class after class，Establish a student group Weibo platform，Differential daily education，Establish an interactive relationship between platforms，truly reflect the "dual -element subject participation in the classroom teaching process，New educational concept of two -way feedback flow "; third is to use the sharing of new media、Open and Point -to -Point Communication features，Establish a virtual mutual assistance group，Gathering a group of students with the same interest explores the same topic on the Internet or start cooperation on related issues，Share valuable information，It constantly affects the surrounding students。

Combined with the needs of network ideology，Construction of new media public opinion analysis and early warning emergency linkage mechanism。First, pay attention to bet365 live casino games cultivating a group of political reliability、Professional level high、Campus new media experts and analysts of the campus new media experts and analysts，Being able to guide public opinion，Can be touched with keen news，Main sensitive to public opinion，Actively respond to the emergencies that may be triggered。Second is to strengthen the effect of the new media，Establishing an online public opinion monitoring mechanism。For online news、Forum、Blog、Weibo、Public chat room、Search Engine、Message board、Newspaper website electronic version and other network information for analysis and processing，Master the expectations and voices of young students in time，Analysis and predicting the ideological development trend of young students，Prevention of adverse events and emergencies of networks。Third is to create a campus "Opinion Leader" and "Network Big V"，Represents positive energy "force"，Promoting "head geese collar、Geese Array of Geefs with "Following Goose"，Finally obtained the right to speak on the new media platform。

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