Universities must implement the fundamental task of Lideshu people，Cultivate socialist builders and successors with Chinese characteristics，The key is the party's leadership，The focus of gravity in grassroots party organizations。"Everyone is a spokesman，All of the new media era with microphones，Grass -level party building work in colleges and universities should grasp the characteristics of new media，Innovative work mechanism，Apply new media technology to grass -roots party building work，Give full play to the leadership and service functions of grass -roots party organizations。

New media refers to all different from traditional media，Based on digital technology，Relying on Internet technology、Mobile communication technology, etc. to speed up information communication、Rich information communication content、Diverse communication forms、New media for expanding information communication channels。Its main manifestation is blog、Forum、QQ、WeChat、Weibo, etc.。The fundamental feature of new media is different from traditional media.、Interactive sharing of communication and younger participants。

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The rapid development and popularization of new media have made the grassroots party building work of colleges and universities have a broad development prospect and a new working platform，It brings good opportunities for the construction of a new party building work in the university。

The new media enriches bet365 best casino games the content of the party building at the grassroots level of colleges and universities。With the vivid information of the new media information、Live and Quick Features，It can provide diversified materials for party building education，You can create a relaxed and happy educational environment。Use the timeliness of the timeliness of new media，can both timely and effective guidance of college students to social hotspots、Difficulties and doubts give reasonable attention，can strengthen the effectiveness of party building education，Gradually establish the core values ​​of socialism。

New media has expanded the education method of party building at the grassroots level of universities。Interactive sharing of new media can mobilize information publishers and audience's positive initiative，interactive communication，"inculcation" education of traditional grassroots party building work into active participation education，Naturally realizing education and guidance in the collision of thought。

The new media has opened up a new way for party building at the grassroots level of colleges and universities。With the continuous progress and development of the new media，The network management system that emerged at the time of attempt、Network Learning Platform、Network Party Branch、branch WeChat group、branch QQ discussion group, etc.，It is conducive to the development of party building work at the grassroots level of colleges and universities，It can improve the efficiency of party building work，It can also effectively enhance the enthusiasm of teachers and students to participate in political life。

The new media is a "double -edged sword"。In the new media environment，The Bet365 app download source of information is wide and complex，Various cultural concepts、The mutual collision and value orientation of the value concept tend to diversify，The ideas of the teachers and students and students have brought profound impacts，even shake their ideals and beliefs，Make party building work facing new challenges。

First，New Media Times put forward new challenges to grass -roots party building workers in colleges and universities。The new media era provides equal information resources for the grassroots party building workers and teachers and students of colleges and universities，Change the possession of traditional party building workers、Advantages of using information，The authority of the grassroots party building workers in colleges and universities is challenged，It is difficult for the grass -roots party building workers in colleges and universities to effectively "control" the information received by college students。For example，There is no selectivity due to the reception of information，Some false frauds、Network MLM、Prostitution porn violence、Different political opinions and other bad information appear on the phone from time to time，University students as young groups，Differential ability is different，Some people are easy to miss self -control、Interesting center of gravity offset、Disadpiring in bad information，Then causing academic waste、Moral loss、Socialist and patriotic ideals and beliefs shake bad consequences，These tests the strategy and wisdom of the party building workers in colleges and universities。

Next，New Media Times put forward new challenges for the original organization of the grass -roots party building in colleges and bet365 Play online games universities。New Media era，The communication of college students across time and space constraints，To a certain extent weakened the hospital、Class、Society、Dormitory and other traditional interpersonal organization forms，Virtualization of interpersonal communication、A tendency to alienate real relationships。The original grass -roots party organization setting form can no longer fully adapt to the characteristics and needs of young students，Attraction of grass -roots party organizations、Cohesion and influence are facing challenges。

　　Exploring a new way of party building work at the grassroots level of colleges and universities

Grassroots party organizations in colleges and universities as the political core of "guarantee supervision"，Its creativity、Effective play of cohesion and combat effectiveness，It is the basic requirement for promoting the development of universities in the new period。Explore a new way to build a grass -roots party organization construction under the perspective of new media，It is an important task and research topic we face。

The ability and comprehensive quality of the grass -roots party building workers of universities to control the new media。New Media era，Grass -roots party building workers in colleges and universities must be the "Guard" for information，Also do your best to do the publisher of the information。Only in continuous learning and practice，Efforts to improve your ability and identification of your own new media、Integrated、Comprehensive quality of using information，Expansion of information occupation advantages to broaden their horizons and work ideas，Only in time for college students、Moderate、Effective guidance。

Promote the work of party bet365 best casino games building in the network solidly， Continuously expand the coverage of party organizations。Party affairs and ideological and political workers in colleges and universities must interact with strong interaction、New media with high timeliness is used in students' daily education management。For example, make good use of the network party branch、Online Party School、Online party lesson、Learning Platform APP, etc.，Perform party members on party members anytime, anywhere、Education of Party Discipline and Party Regulations，Make party building work out of books、Go out of the class，Enter the Internet、Entering life。At the same time，Online learning platform is also an effective way for education and training to enter the party activists，Through the assessment of the party activists' learning and discussion on the platform，You can clearly understand its mastery of the party's theoretical knowledge，The establishment and improvement of the principles of party spirit，Help the branch accurately locate。For example，Submit the party volunteer letter through the learning platform、Ideological Report and other materials，Realize the network platform directly。

Actively occupy new media space，Strengthen the supervision of new media communication content。New Media era，As a college party building worker, you must be vigilant，To master the initiative of mainstream thoughts，Actively occupy new media space，Create a healthy environment for public opinion。Grassroots party organizations should consciously use their own network platform to spread advanced network culture，To meet the requirements of the Bet365 app download times and the inner needs of the campus itself。At the same time，The supervision of the content of new media communication should be strengthened，Keep a sober mind at all times，Customizing the erosion of non -performing information to teachers and students of colleges and students，Pay attention to network security。

Create a harmonious network cultural atmosphere，Serving students grow into talents。New Media era，The main task of grass -roots party organizations to create a harmonious network cultural atmosphere，It is the education of related content such as new media literacy and other related content in the education process of students' daily management education and branch education of the branch，Try to enhance the positive impact of the network as much as possible，Weaken the negative effect of the network。For example，Specifications and guide party members、The content and methods of the party activists expressed on the new media; guide young students to use the advantages and characteristics of online media，Active production and dissemination content that meets mainstream values，Create a positive network cultural atmosphere。

　(Author Unit: School of Media, Northwest Normal University)