Tourism is a way of life for people in contemporary society。Tourism language is a form of expression in the tourism industry，Communication in tourism social activities、How to spread function，It is an important tourism resource with development and utilization value in tourism activities。Especially in the background of tourism， Tourism language can be integrated with tourism elements， Give full play to its value and function。Jiangsu's tourism resources are rich、City Pulse Long，At present, there are 636 A -level scenic spots，Among them, 23 levels of 5A scenic spots，The number of quantities ranks first，Wu Culture、Huaiyang Culture、Chuhan culture is colorful，Grand Canal、Classical Garden、Mingcheng Wall is a famous punching place。In recent years，Jiangsu Province insists on "Yigong is Rong、Basic ideas for melting ""，Adhere to the "Culture Plastic Travel、Development direction with travel "，Promote the integration of cultural tourism、Deep integration，In -depth integration of tourism language and tourism elements，launched a series of personalization、Deep、Specialized quality tourism activities and lines。Tourism has evolved from simple sightseeing to experiencing local cultural landscapes。Cultural Tourism Fusion，Conforms is the trend of cultural tourism consumption upgrade and the people's expectations for a better life。

In the process of traveling in tourism，Tourists buy often a spiritual enjoyment and aesthetic experience，or even an atmosphere、One sentence、A symbol。Language as a tourist resource，It meets the available use of tourism resources、Development Nature，Can effectively attract tourists，Let them get aesthetic enjoyment and spiritual satisfaction。Different from other language forms，Travel language has the following characteristics。First is viewing。Ancient texts expressed in visual form、Calligraphy、Couplet、Stele engraving、Seal engraving, Bet365 app download etc.，and unique style and characteristic travel slogans、Tourism commentary cards, all have ornamental value，It can impress tourists、Lien Forgotten Return。The second is fun。It is mainly reflected in the tourism explanation language of the tour guide。Beautiful and fluent、The humorous and vivid travel explanation language is a unique dynamic sound landscape。The guide sings folk songs during the tour of the tour guide、Teaching tourists some authentic local dialects and other methods to make tourists forget fatigue、Feeling physical and mental joy。Three is scarcity。Rare things are often the most attractive tourism resources。Have obvious regional characteristics、Unique local、Poetry with language as a carrier、discourse、Legend、folk story, etc.，All reflect the scarcity characteristics of tourism resources。The "One Poetry and One Scenery" column launched by the "Learning Power" APP platform，The famous attractions of Jiangsu are promoted by people such as "Hanshan Temple outside Gusu City", "Night Bailu Qinhuai Restaurant", "Fireworks March" and other people.，Empowerment through culture，Let touring resources be promoted。

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Language as a tool for interpersonal communication and communication，Those who can be used by social activities to reproduce and construct an objective world。The tourism language under the perspective of instrumental resources is mainly reflected in the two aspects of tourism advertising language and bet365 best casino games Tourism commentary language。Tourism advertising language mainly refers to the text description of attractions or tourist destinations on the website or travel brochure，and tourism image logo and other tourism image brand system。These texts explain that a image of a image of attractions is constructed in the tourist's brain。For tourists，Original flavor、Text description that meets language thinking habits is more likely to make it construct a psychological picture that meets the expected needs，This psychological picture can stimulate tourists to make choices，Enhance the attractiveness of local tourism resources。Tourism commentary language is mainly guidance，Through specified、Normal language expression，Drives the viewing value of tourist landscape to tourists、Cultural value，Created a word between written and spoken words，The guide word。

In terms of the construction of tourism advertising language，Jiangsu attaches great importance to the construction of the tourism brand image system，The collection of tourism image logo for "Shuiyun Jiangsu" for the whole society，Identification reflects the aesthetic and visual recognition of Chinese characters，Make it more recognizable、It can highlight national characteristics; at the same time, it is also shot a series of tourism promotional videos for various customer sources markets，Plan new publicity information，Establish and improve the travel product library、Picture library、Video library。Hotels in Jiangsu Province、Travel Agency、Media、Propaganda printed printed printed printing in the scenic spot is exquisite，With rich pictures and wonderful text introduction，Most of them are Chinese and English bilingual translations，A few provides Japanese、French、information information in Korean and other languages，Building a convenience for tourists through multi -language、Comfortable international tourism environment。For example，The main building history museum of the Nanjing Museum，Divided on two floors in a total of 6 exhibition halls。There are exquisite pictures in each exhibition hall、Propaganda Printing Book，Provide guidelines for tourists，It provides convenience for tour tourism。other，Jiangsu Province conducts in -depth excavation of tourism language resources，Design different themes and styles according to the needs of different tourists，Convenient for tourists to choose the right travel product。For example，2019 Drama Hundred Opera (Kunshan) Ceremony，Kunshan Integrated Resources，Launched the three boutique lines of "Ancient Town Leisure Tour", "Opera Cultural Tour", "Study on Opera Study"，Make You Shui Township Ancient Town and the Culture of the Opera Culture Complex。In terms of the construction of the language explanation,Bet365 app download ，Both direction of the height of the quality of the coverage of the coverage。For example，In major museums in Jiangsu、Site Park、Inside the cultural venue，All providing artificial tour guide commentary services for tourists at a fixed time at a fixed time。Commentary language is generally concise、Beautiful，While improving the guide's words and sentences， Pay attention to integrating different landscape characteristics and historical and culture of the scenic spots into the creation of guide words， Cultural nature of enhancement of language expression、Original，to avoid the homogeneity expression of the guide words，Constantly improving tourists' cultural aesthetics。

　Objective resource Construction:Cultural tourism integration, promote tourism optimization and upgrade

Language as a carrier of culture，Is a local historical relic、A form of existence and expression of cultural blending。Travel environment constructed through language resources，Tourists can fully understand and understand the culture of tourist destinations。Language resources as tourism resources，First including language intangible cultural heritage，For example, folk literature、Folk Music、Dialects and national language, etc.，It is an important part of cultural tourism activities。Different from the natural attractions that value the visual aesthetic experience，Cultural tourism activities while watching historical sites or cultural heritage，Often tend to explore its inner cultural significance，is a process of cultural identity。Visible，Protecting such intangible cultural heritage，Diversity that is conducive to protecting culture。Unique cultural resources in my country、Diverse categories，It can meet the experience needs of different tourists。Therefore，On the basis of multi -directional digging cultural connotation，We should according to the characteristics of the cultural subject，Show the unique charm of regional culture in various places，Historical ruins、Cultural relics、Traditional art, especially the connotation and extension content of the language resources bet365 best casino games contained in it，The spiritual needs to meet tourists experience the deep connotation of tourism culture。

In recent years，Jiangsu will closely combine the humanistic heritage with the advantages of tourism resources，Transform more cultural resources into tourism products，Inject it with cultural elements to improve tourism、Increased tourism，"" Culture "of abstract culture，Converted into the beauty of the people who like to see，Combining "creation" and "beauty"。Jiangsu Wenmai Mianleng，Humanities Get，Have many intangible cultural heritage，Suzhou Rating、Yangzhou comment、Carving printing、Leave the green bamboo carving ... From this we can design some unique tourist routes and products，Journey of the dialect、Journey to Kunqu、Journey to the Piano、Movie trip, etc.。

First, use dialect designing travel lines。Dialects as the carrier of local culture，reflects local history、Culture、A mirror of folk custom appearance。Folk songs with dialect as a carrier、folk song、Folk Literature、folk story、Local drama, etc. is precious language intangible cultural heritage，It is an important cultural tourism resource。The rise of experiential tourism，Makes tourists more and more valued to experience the original folk culture、Listen to the original local language。Dialects have become tourists.，and explain the original dialect in time in a timely manner; the second is the drama opera、Dialectical songs, etc. Design tourism activities or lines for carriers。Ruyangzhou comments are ancient songs that are speaking in Yangzhou dialect。As the first batch of national intangible cultural heritage，Yangzhou has a long history of commentary、spread to this day，Tell the story with oral speech、Shape the character、Drawing the scene、Expressing emotion，It is a major feature of Yangzhou's humanistic tourism resources。

The second is to use sketches、Film and Television Language and Folk Language Design Tourism Line。A boutique movie、A influential performance，often produce the audience's "gathering effect"，Therefore, it is necessary to make art boutique creation and tourism space expansion.。For example，immersed Kunqu "Floating Six Ji" bet365 Play online games premiered in Canglang Pavilion in Suzhou in August 2018，It has nearly a hundred games so far，Many audiences come to Suzhou to watch the performance.。A focus film "China Captain" for the 70th anniversary of the founding China，Let the National Digital Film Industrial Park of Wuxi National Digital Film Industrial Park become the "pilgrimage" place for many film and television enthusiasts，Many tourists go there to experience the classic dialogue in the film。

Third, combine text with intangible cultural heritage，Innovative launch of tourism products。Tourism is a short -term lifestyle，Visitors are pursuing cultural enjoyment and beautiful memories。Language and text resources are the code of culture，Combining it with intangible cultural heritage，Design creates unique features、Tourism products of deeply hidden incense，You can engrave the unforgettable travel experience of tourists，It can also be protected and developed to a certain extent。Yangzhou carving printing is the first batch of national intangible cultural heritage，Text is an important carrier that reflects this ancient skill。To protect and use this cultural heritage，August 2003 with the approval of the State Council，Yangzhou Established a Chinese Carving Printing Museum，allow tourists to enter the museum to understand and even experience this ancient printing skills。At the same time，Innovation launched a series of tourism products combined with Chinese text and carving printing，For tourists to buy、Memorial、Favorites。Visible，Today's homogeneity of tourism products，Fully excavate language and text tourism resources with national characteristics，It is necessary to design them as unique tourism products。

my country has rich language resources，But the industrialization and commercialization process of tourism resources is relatively slow。Increase the weight of language resources in humanistic tourism，You can provide more inspiration for the design of the travel route，Create more heterogeneous、Tourism products of the nation。Therefore，In the development of language resources，First, the industrialization process of accelerating bet365 best casino games the development of tourism language resources，Make it a communication tool and special product of the tourism industry; second, we must establish a corresponding protection mechanism，Provide policy support，Protective development of language resources, especially language intangible cultural heritage; third, we must improve the training of tourism practitioners，Chinese language can be used in the training service industry、Dialects and foreign languages ​​provide guides、Explanation、Talents of promotional services。

(This article is the research and comprehensive utilization of tourism language resources in the Grand Canal Jiangsu section "(19YB14)、Jiangsu University "Blue and Blue Engineering" project "Young Backbone Teacher Training" (Teacher Su [2019] No. 3) phased achievement)

(The author is an associate professor of the basic teaching department of Nanjing Tourism Vocational College)