Rural characteristic cultural industries rely on rural cultural resources or production based on cultural production，Through cultural heritage、Creative conversion、Technology improvement and market operation，Provide an industrial form with distinctive rural regional cultural products and services。For a long time，my country's rural areas have formed many characteristic cultural industrial clusters that are mainly based on traditional handicraft production，In the protection of the excellent traditional culture of China、Promote the conversion and utilization of rural cultural resources、Play an important role in promoting farmers to become rich and increasing income。but，my country's rural characteristic cultural industry cluster is still in the primary development stage，Unexpectedly, it is necessary to promote cluster transformation and upgrade through the integration of cultural industry integration。

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2021 Central Document "Opinions of the Central Committee of the Communist Party of China on comprehensively promoting rural revitalization and accelerating agricultural and rural modernization"，"Deepen digging、Inherit the innovative excellent traditional local culture，Combining protection, inheritance, development and utilization，New era connotation of Chinese farming civilization "，At the same time, it also proposes to "build a modern rural industrial system"。Basis based on rural historical and cultural resources and rural cultural industries based on rural historical cultural resources and rural cultural industries in my country，Under the current achievement of consolidating and expanding the results of poverty alleviation results, the effective connection of the same rural revitalization and other favorable conditions，Rural characteristic cultural industrial cluster transformation and upgrading usher in historic opportunities。

First，The key to rural revitalization is industrial revitalization，Consolidating the results of poverty alleviation requires industrial assistance。Industry revitalization is the top priority of bet365 Play online games rural revitalization。Rural characteristic cultural industry cluster is an important carrier for the development of rural cultural industries，Promoting cluster upgrade can not only better realize industrial revitalization，can also drive cultural revitalization、Organization revitalization、Talent Rejuvenation and Ecological Revitalization，At the same time, it is also promoting the sustainable development of the rural economy、Emphasized measures to consolidate poverty alleviation results to prevent returning to poverty。

2，High -quality development of rural economy requires new kinetic energy in the cultural industry，The development of cultural industry also needs to expand from cities to rural areas。Rural characteristic cultural industry is the deserved meaning of rural economic development，The upgrading of rural characteristic cultural industrial clusters is to accelerate the adjustment of rural industrial structure and promote the development of rural economic integration、Important paths for transformation and development and high -quality development。For a long time，City is the main position of the development of my country's cultural industry，The development of the rural cultural industry is relatively lagging。So，The benign flow of cultural production factors to rural areas helps to achieve the coordinated development of cultural industries in urban and rural areas。

third，Inheritance promotes the excellent traditional culture of China，To promote the advantages of rural cultural resources into the development advantage of the cultural industry。my country has gone through 5,000 years of farming civilization，The countryside becomes a native place for a large number of cultural resources。Rural characteristic cultural industrial cluster is the best carrier for the activation and utilization of rural cultural resources，its upgrade development can better protect rural cultural resources，Reshape rural culture and ecology，Promote the reasonable use of cultural resources，Realize the scale of the cultural industry、intensive and professional development。

fourth，Domestic cultural consumption demand upgrade requires high -quality characteristic cultural products supply，The international cultural market also needs cultural products with Chinese characteristics。bet365 best casino games Current，The contradiction between the demand for high -quality products and the low -level supply of the market for rural cultural products in my country，The important path to solve this contradiction is to promote the transformation of rural characteristic cultural industrial clusters from traditional development models to innovation drive，From labor dense type、Resource -intensive type to cultural dense type、Technical dense transformation。

　　The main path of the upgrade of rural cultural industry clusters

According to the actual development of my country's rural cultural industry cluster，Combined with industrial cluster upgrade and cultural industry related theories，Promoting the upgrading of my country's rural characteristic cultural industrial cluster should focus on the following five aspects。

First，Innovation ecological management system，Promote the upgrade of cluster governance capacity。First, strengthen the planning plan，Realizing cluster policy supply。Relevant departments should do a good job of top -level design and institutional arrangements，Effectively use the government's guidance role in the construction of industrial cluster。Second, optimize cluster organization ecology，Promote the multiple symbiosis of the market subject。Cultivate the leading cultural enterprise of cluster，Enhance industrial competitiveness; accelerate the construction of small and medium -sized enterprises，Cultivate rural root cultivation cultural enterprises; strengthen the construction of agricultural industrialization consortia，Explore farmers' professional cooperatives and enterprises、Effective connection mechanism between farmers。Third is to build a cluster public service platform，Promote the efficient flow of industrial elements。Government、Enterprise、Intermediary Organization、Industry Association and other public service platforms，You can bear industrial information、Market Supervision、Investment and financing、Copyright Agent、Technology R & D、Public services such as human resources，Promote the elements of the cultural industry in geographical space agglomeration and network virtual gathering。

2，Improve corporate innovation ability，Promote the upgrade of cluster cultural products。Current，The cultural nature of rural cultural products Bet365 app download in my country、Creative、Thought、The artistry is relatively weak，Limited attractiveness and influence at home and abroad。So，We want to guide market demand，Taking the core competitiveness of the product as the goal，Inheritance promotes the excellent traditional culture of China，Pay attention to the modern expression and presentation of traditional cultural elements，To continuously improve the cultural connotation of rural characteristic cultural products，Promote the upgrade of cluster cultural products。The first is to improve the creative design level of rural characteristic cultural products，Promote the modernization of rural non -heritage products。Cluster enterprises through the introduction of planning、Creative、Design talents，or with colleges and universities、Cooperation creative design projects in the relevant institutions of Scientific Research Institute，links with rural non -heritage skills with modern life，Design cultural products suitable for modern aesthetics，Promote the creativity of the product、High -end development。The second is to combine the integration strategy of the national cultural tourism and tourism，Innovative development of rural cultural tourism industry clusters。Rural cultural resources and rural tourism、Creative agriculture integration docking，Creative Development Rural Cultural Heritage Travel、Folk Culture Travel、Film and Television Culture Travel、Sports Culture Tourism、Research Tourism、New Cultural Tourism and Tourism and other cultural tourism formats，Forms a number of cultural industry clusters with distinctive rural regional characteristics。

third，Strengthen the research and development of key technologies of cultural commonality，Promote cluster technology upgrade。August 2019，The Ministry of Science and Technology and other six departments issued the "Guiding Opinions on Promoting the Deep Integration of Culture and Science and Technology"，Emphasize "supplementing shortcomings that lack core technology support for culture，Keep key core technology and system integration technology with systematic thinking "，and propose an important task of "strengthening key technology of cultural commonality"。Cultural and common technologies are based on the common needs of most companies in the cluster，In the Bet365 lotto review future, the pre -competition technology that is widely used throughout the cluster in the future，It can solve the bottleneck problem that restricts the development of industrial clusters，It is to improve cluster production efficiency and competitive advantage、Core engine to promote the transformation and upgrade of cluster。my country's rural characteristic cultural industry cluster is compiled with grass willow、Chinese knot、Spring Couplet paper cutting、Glory Ceramics、Embroidery、Ceramus sculpture、Painting、Kite、Black pottery、Craft Carpet、Make instrument、Brush production、Carving and engraving and other traditional handicraft non -heritage production，To the nature of each type of non -heritage skills，Reasonably determine the key technology of cultural commonality，R & D new process suitable for non -genetic inheritance、New Materials、New Creative、New Design。The construction of industrial clusters should be dominated by the government，Encourage leading enterprises、College Scientific Institute jointly participated，Through the development of major technical special、Establishing R & D funds with enterprises，Provides a strong guarantee for the research and development of key technologies for cultural commonality。

fourth，Strengthen digital resource aggregation，Promoting cluster function upgrade。Promoting the deep integration of culture and technology is an important direction for the development of the cultural industry，The development of rural characteristic cultural industrial clusters must also be used to achieve innovation development with the help of the Internet。Current，Internet innovation of rural cultural industrial clusters is mainly manifested as the rapid development of e -commerce platforms。For example，Cao County, Shandong Cao County Performing Clothing、Gao Michun Lian Red Paper、Qufu Kongfu Yinge、Hunan Liuyang Flower Cannon、Yunnan Heqing Xinhua Village Silver Word、Paper -cutting in Wei County, Hebei、Gansu Qingyang Xiangbao、Henan Xiayi Palace Lantern flag ear, etc.，Using the e -commerce platform to promote the change of rural traditional cultural production methods and business models，and develop it into a local representative industry or even a pillar industry。The integration of culture and technology is not only reflected in the bet365 best casino games innovation of e -commerce marketing methods，More high -level deep fusion innovation。Specifically，Methods such as "cluster operation+ecosystem", "story drive+technology promotion" and other methods，Construction of "Cultural and Creative Service Platform" under the cluster public service platform，Key building a cultural and creative incubation platform in the platform、Rong Media Digital Platform、User Digital Experience Platform、Cultural Creative Copyright Trading and other sub -platforms，Constructing a digital resource collaborative symbiotic system，Promote the formation of cluster cultural technology ecosystem，Solve the creative incubation of cluster enterprises、Interactive media interaction、Cultural experience、Copyright transactions and other problems，Stimulate the innovative vitality of various market entities inside the cluster，Forms a new pattern of "platform+product+experience+marketing" integration and development。

Fifth，Strengthen cluster brand construction，Promoting the cluster value chain upgrade。Cluster brands are important intangible assets，It is to increase the value chain and industry added value，Important ways to enhance competitiveness and influence。Important ways to enhance competitiveness and influence。Government -led or industry associations can be adopted、Enterprise active participation and other methods，Research cluster brand positioning、Brand Development Strategic Plan、Brand consumer market positioning、Cultural product positioning、Regional cultural market positioning, etc.。At the same time，Strengthen the supervision and risk prevention of cluster brands，Prevent individual enterprises in the cluster from quality、credibility and other issues will cause damage to the entire cluster brand。The second is to build a cluster brand development model。On the one hand，You can create a cluster brand shared by all companies in the cluster。Considering that my country's rural characteristic cultural industrial clusters are mostly industrialization of non -heritage such as folk art and traditional handicrafts，Therefore, you can use "non -legacy name" or "geographical name+non -relic name" as a cluster brand name，Ruyang Yanghua Cannon、Quyang Stone Carving、Huzhou Bet365 lotto review brush、歙 砚 台，Lead the branding development of cluster enterprises。On the other hand，You can rely on the leading companies in the cluster to create a cluster brand。Leading enterprises have an important supporting role in cluster brand construction，and the cluster brand and leading brand can drive companies in the cluster to create the brand independently，Then form a cluster brand、Leading Enterprise Brand and SME Brands Cooperative Symbiosis，Jointly promote the upgrade of the value chain of the cluster industry chain。

　　(This article is the Studies of the National Social Science Fund Art Project "Research on the Development of Rural Characteristic Cultural Industry under the Strategy of Rural Revitalization" (18BH156) phased results)

(The author is deputy dean of the Institute of Cultural Industry of Shandong University、Associate Professor of History and Culture College of Shandong University)