With the in -depth advancement of the medium fusion，Rong Media、Smart Media becomes an important representation of the context of the times，Cross -border blending of art medium has spawned a large number of new literary types，A series of new forms of literary and artistic and cultural industries (art industry) emerge in the emergence of new formats，It also brought profound changes in the concept of literature and art and literary and artistic practice。Deeply changing the literary form in the media fusion、The situation and context that affects the literary ecology，Media fusion The problem of driving the development of art innovation is increasingly prominent，Dazzling artistic innovation does it need to persist and protect? In what sense can it take the mission to meet the diverse cultural needs of the people and the unity of the people's spiritual power?

General Secretary Xi Jinping pointed out: "Today，Various art door categories interoperability and interoperability，Cross -fusion of various expression forms，Internet、Big Data、Artificial Intelligence, Bet365 lotto review etc., gave birth to innovative literary and artistic forms，Greed up the literary space。"Being a movie、TV、Internet art、Digital art and other new media continue to enter the daily life of the public，Artists start trying to express new perception experience with new media integration、Creative thinking and innovative thinking。From the perspective of the many new literary and artistic forms generated by media fusion of artistic innovation，People have not reached a consensus on its name。Regardless of the "network art", "digital art", "new media art" or "new media art"，It has a new meaning that is very different from the traditional art form，The author is more inclined to call it "new media art"。As far as its innovation is concerned，Media fusion enhances artistic expression、Display，Through technology、The blend of art collision，Forms an unforgettable immersive experience in combining story narrative and space scene shape。Technical rationality occupies an important position in new media art，but，"We must understand a truth，All creative skills and means are serving the content。Technology Development、Technical innovation can bring new artistic expression and rendering methods，But bet365 Play online games the abundance of art always depends on life "。The fundamental，Artistic works touch people's heart、The power to realize empathy is the value penetration and emotional expression of its ideological content。Information Civilization Age，The extensive use of technology in economic and social life，Makes people more and more realize that only the change of the transformation and innovation of technology to guide science and technology with the value concept of cultural people，can it enable it to serve the comprehensive development of people and the progress of human civilization。

The people are the source of living water for literary and artistic creation，It is an appreciation and judge of literary works。Contemporary literature and art should highlight the essential attributes of socialist literature and art，Always stick to the people -centered creative orientation。"Text，The device of the Tao also。"" Whether the integration of culture and technology or the combination of technology is generated again，It is impossible to change or it is impossible to change the development path of Chinese culture and Chinese literature and art。Current，The rise of generations、The widespread application of new technologies bet365 best casino games in the field of art and the effective participation of art generation of intelligent media，The problem of the development direction and value guidance of the new media art development is more and more prominent，Leading artistic innovation with the value -oriented of people's value is inevitable。Literature and art comes from life，Life is the people，The people are life。"The people are the mother of literature and art。The growth of literature and art is inseparable from the nourishment of the people，There are all literary and artistic arts among the people、The inexhaustible abundant source。"The people are not empty and abstract symbols，Not only a collection of collective noun for capital，The people are real、Reality、Simple，Can't use fictional image fictional people，Can't tease the people with a ridicule，Can't use the ugly strokes to be ugly.。Literature and art must be happy with the people、Feelings of the people、Perceive people’s clothing, food, warmth, joy and sorrow。Originally developed among the people，There is a technical gene、Market Gene、New media art of industrial genes and global vision，It is also necessary to reflect the people's pursuit of literature and art。The fundamental，Only when literature and Bet365 app download art can become the horn of the times。Therefore，General Secretary Xi Jinping pointed out: "The majority of literary and art workers must self -cultivate personal moral cultivation、Social image and the social effects of the work are unified，Persist in artistic ideals，Pursuing Germany Shuangxin，Efforts to work with noble ethics and literary quality and beautiful works，Starting Qi Qi for History、For the world Hongmeide、Leave your name for yourself。”

For new media art，Art innovation must not only seek innovation and technology iterative on the logical framework，to bring rhythm、Aesthetics in rhythm，It is necessary to reflect emotional comfort and family feelings from narrative，and then touch the softness of the depths of the soul。Only here，Art innovation will not be reduced to a technical high -vision ruddy，can we enhance the people's spiritual power with their emotional aesthetic experience。2022 CCTV Spring Festival Gala Dance Poetry "Only this Green Green"，Demonstrated "Thousands of Miles" in the form of stage art，Visual style of dance dance，Realized stage conversion of completing the intention with dance。In art innovation，"Only Green and Green" under the field of media fusion Bet365 lotto review with the help of creativity and technology，Create a new narrative method that does not deviate from technical logic and is interested in emotional demands，thus becoming a phenomenal work，Showing a gorgeous visual feast for the TV audience，It is impressive and unsatisfactory。

Technical application brings media fusion，Media fusion drive art innovation，This is both an opportunity and a challenge for the development of contemporary art。Information Civilization Age，Getting again for the combination of skills，Not completely the gospel of art，Especially the prospects of intelligent art products synthesized by man -machine also have many uncertainty。Heidegger's criticism of the essence of technology at that time still had more than no sound in the digital era，This makes it particularly urgent to guide art innovation with literary and artistic people。

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(The author is a specially appointed professor of the Literature and Aesthetic Research Center of Shandong University)