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Actively explore the construction and talent training model of cultural industrial disciplines

Promoting "China Creation" to "China Intellway" transition

February 28, 2014 at 15:57 Source: "Humanities Lingnan", February 28, 2014, Issue 36, Issue Shengfeng

The development of the Chinese cultural industry，Need to fully release the creativity of the Chinese，High -quality talents trained by the institution of higher school，It is an important engine to promote the rapid development of the industry。

2004，The Ministry of Education is approved at Shandong University、Communication University of China、Four universities of Ocean University of China and Yunnan University opened & ldquo; cultural industry management & rdquo; undergraduate major，Four years of academic system，Graduate a bachelor's degree in management after graduation。In fact，According to incomplete statistics，So far，More than 100 universities in my country have opened this major，Add the direction of the cultural industry management & rdquo; direction & rdquo;，National comprehensive institutions and some professional universities bet365 Play online games in the education and training of cultural industry management talents，invested a lot of financial resources，and a large -scale teacher supplement。

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Cultural Industry Management as an emerging major，There are also many problems in development。

First，The theoretical system needs to be improved。Cultural Industry Management has been set as a college major for ten years，From the perspective of the number of thesis and monographs，A lot of theoretical research，But theoretical innovation lags behind industrial practice，The significance of guiding practice is not obvious。The industry itself is rapid and bound in theory of theoretical research.。

Second，Cultivation target needs to be precise。Current，The setting of most college training goals mainly rely on the existing resources and market needs of the school，From the training plan of each school，The course should be available，Diverse types of talents trained。The cultural industry is comprehensive and across professionalism，Need a composite talent，But the courses of the dash of the big hodgepodes cannot cultivate such talents。

again，Textbooks and teachers are relatively lacking。Due to the short development time of cultural industry management，Some courses bet365 best casino games have no textbooks，Some schools use self -made textbooks。Although the basic textbooks and cutting -edge textbooks compiled by Shandong University and Peking University have been praised by the academic community，But in general，Still need to be more authoritative、Get a more widely recognized textbook。This discipline also lacks teachers that connect cultural and economic management。At present, the cultural industry teachers of our colleges and universities are mainly based on history、Art Studies、Literature and other majors switch to career，Many teachers do not have market practice experience，and those teachers with a background of economics，Lack of necessary literary and artistic literacy，Not familiar with the laws of art creation and art development。

Last，Course settings affect students' employment。The disconnection of teaching and industry leads to students' creative planning、Industrial Observation、Copywriting and other capabilities is low。At the same time，Due to curriculum setting all more，Learn everything for students，But I have nothing to learn，Not adapting to the needs of the cultural industry。

Optimize curriculum setting innovative talent training

Theoretical research of cultural industry management major、Course settings、Bet365 lotto review One of the purpose of the selection of textbooks and the construction of teachers is to cultivate high -quality professionals。

In terms of curriculum settings and teaching focus，It should be with the specific arts and crafts design、Book Edit Publishing、Game Creative、Scenic Area Plan，and the performing arts industry、Advertising Industry、Sports Industry、The tourism industry is distinguished。Specifically，Course settings should mainly include five aspects。

The first is to pay attention to the accumulation of humanities，Consolidate the basic courses of the advantageous cultural category。The cultural industry is based on a cultural basis，The in -depth understanding of culture is the essential literacy of related talents。This kind of courses mainly include Chinese culture Introduction、Introduction to World Culture、Cultural Resources、Intangible cultural heritage, etc.，These courses inherit the human history，It can promote the development and industrialization of culture。

The second is to highlight the micro -operation of cultural enterprises，Reinforcement of management core courses。You can open the principle of management、Cultural Bet365 lotto review Marketing、Cultural project management and other courses。Make students master the basic principles and methods of management, especially cultural industry management，Make full preparation for future management work。

Third, pay attention to macro policy economic knowledge，Improve the proportion of economics courses，If you have a cultural and economics、Industrial Economics and other courses。These courses will enable students to deeply understand the economics attributes of the cultural industry，Master the operation process and laws of the cultural industry，Master the basic economic theory and method。

Fourth is to focus on cutting -edge application capabilities，Open Modern Information Technology Course。Computer applications should be opened、Cultural and creative and planning、Display design foundation、Convention planning and practice courses。At the same time，You need to hold a lecture from time to time、Academic Report，Broaden students，Tracking new knowledge，Create a dynamic open learning structure。

Five is a combination of industry -university -research，Strengthening practical teaching courses。Practical teaching is an important part of the Bet365 lotto review teaching of cultural industry management，Including new computer applications、Cultural Market Research、Staged internship、Graduation Internship、Graduation thesis and other practical courses。Enhance the market for the market，Let students deeply understand the actual marketing market of the cultural industry。

Now，The country is promoting & ldquo; China Create & RDQUO;，The cultural industry is indispensable in this change。The development of the cultural industry depends on talents，Cultivation of related talents，Domestic universities should actively explore。

(Author unit: Shandong University China Cultural Industry Research Center)

Editor in charge: virtual system user