Online literature has a cultural form and cultural function different from traditional literature，Therefore, when traditional literary criticism encounters online literature，It has not formed an interactive guidance in the harmonious ecology，On the contrary, it's self -talk、each boxing method。This is the fundamental reason why online literary criticism needs to adjust thinking。

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New media based on the Internet is generated by online literature、Communication、Technical platform for acceptance and feedback，and by this new media technology to form a media mechanism and cultural form for cultural reproduction。

First，work with work、Writer、Types of Fan Jun Delivery，A highly consistent cultural fusion state based on the computer Internet and mobile Internet is formed，Internet cultural communism is increasingly becoming a homogeneous image of real cultural identity and separation，As the Chinese Youth Publishing House edited Zhuang Yong's speech on the "National Network Literature Theoretical Seminar" said，"The current mainstream writer's works and their fans‘ vertical ’form a fan culture、Economic and Social and Political Bet365 app download Organization。"Fan community of network literature formed the mental space of fans readers and the organization of its daily culture，It produced a unique and extensive subculture form of online literature。

Next，Network literature based on the pattern of subculture，In the current finance、Culture、In the background of the high fusion of technology，Keep entering the film and television、Game、Broadcast、Theater and other related media narrative forms，Fan audience with high concentration and widely read consumption foundation，The source of creativity of becoming the contemporary Chinese entertainment industry，Creative narrative based on network literature and the combination of netizens culture based on network platform，The industrial space of the huge fan economy produced。Internet literature as the core of its content，Full copyright industrial form that forms cross -media production，and produced an open -media production and acceptable open text system based on interactive interactive。

again，Basic functions of online literature with fan cultivation and creative production，Make it a resource core of the current popular literature and art。In the process of vigorously promoting popular literature and art in the process of practicing socialist core values，Internet literature as the new generation of culture becomes a national construction of youth culture、Important "grasping points" in future culture。Bet365 app download The "net network movement" since April this year has started with network literature，It is interpreted as a contention for the new generation of cultural leadership in the academic community，It is showing that online literature is a broad nature、The changes in functional forms possessed by the infiltrated new cultural form。

　　Traditional criticism mode encountered online literature

Aesthetic criticism and cultural criticism is the two basic criticism mode of online literary criticism。Aesthetic criticism regards online literature works as a whole to analyze its aesthetic creation，It cannot adapt to the type and routine of the type writing of online literature，Unable to deal with rewards、Rankings, etc. The interactive mechanism produced by readers -core content production，It is even impossible to face the role of online literature under the cultural organization of the sub -cultural tribe based on the fan group and its openness in the production of Chinese text in cross -media，This makes the current aesthetic criticism produce an extremely ambiguous attitude when facing online literature，It can neither ignore the extensive and unique style of online literature audiences、Language and plot form，It is impossible，Therefore, it is chaotic in value judgment。

Cultural Criticism will criticize online literature as a popular culture，The most famous example is Tao Dongfeng's criticism of the "pretending to be a ghost" of fantasy novels。bet365 Play online games It is aimed at online literature and contemporary social capital、The relationship between politics and ideology，Focus on criticism of nihilism、Gold Benefit、Authoritative worship equal values。However, it is based on the values ​​of eliteism and cultural research. In fact, the actual situation of the cultural form of online literature and its interactive ecology is the diaphragm，Can't touch "Self -consciousness in the online literature ecology、The connotation of anthropology and sociology of ethnic group identity and cultural construction (Zhuang Yongyu)，It is difficult to effectively cut into the way of online literature in the daily spiritual space and experience organization of the audience，Therefore, the actual impact of cultural criticism is lost。

　　Guidance function of online literary criticism

Beinsky regards literary criticism as "aesthetics in exercise"，It means the openness of literary criticism、Constructive and theoretical generating。Adjustment of Internet literature criticism ideas and methods，It is the change based on network literature and cultural forms，New criticism theory needs to be established as aesthetic standards and cultural standards for online literature，However。In fact，The adjustment of the idea of ​​online literature criticism is not completely denied aesthetic criticism and cultural criticism，Instead, it is necessary to create a creative transformation。

Bet365 lotto review The transformation of aesthetic criticism to creative criticism。Trend online literature as popular literature，Then use the pattern of popular literature、The characteristics of commercialization to criticize are a kind of gratifying trend worthy of attention to online literature criticism。But，Interactive writing under the conditions of popular literature and new media、Different forms of sub -cultural communities and cross -media open practice，The current online literature industry is an creative industry under new media conditions，Research on its creative laws actually can actually transform the creation of aesthetic criticism，Convert the originality of the aesthetic creation into a creative law in the industry，Create creative value coordinates of Chinese and foreign literary creative products，If "Harry Potter"、"Ring Ring King" and other fantasy literature research on the laws of the law of fantasy literature，Creative comparison with Chinese fantasy literature，Establishing a creative system of fantasy literature with it，As a effective guide for online literature writing and cross -media production of online literature，Give play to its cultural guidance function of the online literature industry。

Conversion of cultural criticism to cultural ecology。Whether it is the cultural criticism of the Frankfurt School or the cultural research of the Birmingham School，Based on political economics、Negative on the basis bet365 live casino games of class analysis、Subvert、Anti -philosophical reflection and political critical positions are actually difficult to effectively analyze the cultural ecology of online literature。The open text system of online literature and its cross -media production deeply penetrates into the daily life of online literature fans readers，Have cognition in the life of the contemporary public、Agreement、Volume、AC multiple cultural functions，Even with the daily ritual and myth meaning in the sense of anthropological sense，Make it a cultural ecology in the ecological sense。This kind of new media features、Highly interactive sub -cultural community although it is inseparable from contemporary capital、Technology、Economy、Politics and other multi -force intervention and construction，But only the perspective and method based on cultural anthropology and cultural sociology，If the text content、The form of text practice and field survey、The method of interview is combined，can we more effectively involve the real situation of online literature。Effective cultural policy、Industrial Guide、Value guidance and academic accumulation must be based on the cultural ecology of online literature。

　　(This article is the Study Research on the Relationship between Popular Literature and Mainstream Value (12AZW.001) in the National Social Science Fund key project)

(Author Unit: Jinan University School of Arts)