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Contact Practice to Do Learning and Time Promotion Innovation

Vice Vice President of Jinan University Lin Rupeng

September 29, 2013 14:45 Source: Author: Reporter Feng Aiqin Intern reporter Li Yongjie

Since the new century，The domestic press has experienced unprecedented baptism，Especially with all media、Internetization、The arrival of the era of platformization，From the journalist to the news industry，great changes have taken place。The changes in journalism research in the era of all media and related issues in the development of propaganda and ideological work in the new situation，Our reporter interviewed Professor Lin Rupeng, Vice President of Jinan University。

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Pioneering Journalism Research Vision

"China Social Sciences": What changes did the advent of the entire media era bring to journalism research?

Lin Rupeng: Under the background of the whole media，Journalism research has expanded a lot，At the same time, major changes have taken place，It is mainly manifested in the following three aspects: first，Press research more strongly adjusting the influence of communication technology，Pay attention to the media ecological change brought by technology。bet365 Play online games The media is closely connected with technology，In the 1990s; 1990s，There have been two communication technology revolution in my country，The first time is the application of laser photo technology in the early 1980s，The second time is the establishment of the comprehensive processing system of the Chinese network in the 1990s，Two technological revolution has a huge impact on the development of the journal。Now & ldquo; All media transformation & rdquo; can be said to be the third revolution in the industry，The change it brings to the news industry is & ldquo; revolutionary & rdquo;。2，Tightly combined with news communication and public management。Everyone in the all -media era is self -media，Information dissemination no longer has a threshold，This has challenged social management，So from the perspective of social management innovation, the changes in this media ecology become an inevitable trend。third，All media era，The transformation and upgrading of traditional media is increasingly prominent。How to continue to survive in the era of the whole media、How to transform and upgrade，The focus of becoming the field of journalism research。In short，The arrival of the entire media era has brought Bet365 lotto review a huge impact to traditional media，At the same time, it also provides many possibilities for journalism research，Greed the vision of journalism research。

& ldquo; The height of thought determines the depth of the article & rdquo;

"China Social Sciences": Journalism is a subject that is closely connected to social reality，How is this presented in the specific scientific research process?

Lin Rupeng: The characteristics of the journalism and science Requirement that journalism research must be closely combined with practice，Must go deep into practice、Deeple to the masses。Even the research history research，It is also necessary to emphasize the combination of historical theory，Many news theories are summarized from the history of journalism，It has important reference meaning for today's news research and news practice。

In the specific teaching process，I have three requirements for students: first，There must be a broad knowledge surface。Knowledge widely involved in multiple professional fields，Greeting knowledge vision。2，To deeply understand social reality，Actively participate in social practice，Multi -channel understanding social reality，and I can understand、Undertake various social pressures，This is an important basis Bet365 app download for doing a good job of journalists。third，Efforts to improve your own ideological and theoretical level，How high is the ideological level of reporters，How deep can you write in the article。

"China Social Sciences": What are the news problems you are currently concerned about?

Lin Rupeng: There are two news problems I am concerned about at present，First, the establishment and development of the theoretical system of news communication with Chinese characteristics，Second, the theoretical research and teaching of journalism and teaching and the development of the industry。

Compared to Western Communication Theoretical System，We should build with Chinese characteristics、The theoretical system of the journalism of national characteristics，my country's news discipline still has a lot of room for development。Another，In the era of all media transformation，News theory and news practice still has serious disconnection。The most prominent manifestation is the problem that the news industry encountered in practice，The journalistic academic circles cannot answer。At the same time，The industry has great demand for high -level media talents，But the academic circles cannot cultivate this kind of talent。How the theoretical research in the journalism and academia is more in bet365 best casino games line with the practice needs of the news industry，How to cultivate all -round reporters who can adapt to the era of the entire media，This is a major problem we are currently facing。

Strengthen the education literacy education of the whole society

"China Social Sciences": How do you think you should learn to implement the spirit of General Secretary Xi Jinping's important speech at the National Publicity and Ideology Working Conference?

Lin Rupeng: General Secretary Xi Jinping's theoretical and practical issues for the long -term development of publicity and ideological work，I proposed a series of new ideas、New point of view、New requirements，It is an important inheritance and development of Marxism news theory。Many of the innovative views have important practical significance for improving the current publicity and ideological work。Perform the spirit of the General Secretary of the General Secretary，From the perspective of media literacy education，I think it will be vigorously developed from the following three aspects。

First，Antimeter society，It should be increased by citizens' media literacy education，Guide citizens to correctly understand the media and media phenomena。2，further deepen & ldquo;、Transfer、Change & rdquo;，Increase the professional bet365 Play online games ethics of the news team、Professional Quality、Training intensity of practice concept。third，Increase the media literacy education and popularization of government officials at all levels，This is an important part of building a large propaganda pattern that is indispensable。In modern information society，News Media as an important means and carrier for information circulation，Its tentacles have extended to all aspects of people's lives。Know the Media、Pay attention to media、Driving Media，Do a good job of government work with the help of the media，It has become an indispensable literacy for government officials at all levels。

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