There are many precious cultural heritage in Guangzhou，Ruwang of Nanyue King、South China Sea Temple、Chen Family Temple、Chen Family Temple、Xiguan Omu、Bamboo Tower、Material cultural heritage such as cyclons，Lingnan painting、Guangdong Music、Cantonese Opera、Cantonese opera、"Three Eagle and One Color" and other intangible cultural heritage，And "Huacheng"、"Eat in Guangzhou" and other cultural brands。Can these cultural heritage and cultural brands all become cultural business cards in Guangzhou? I think，Only the cultural brand of "Huacheng" is Guangzhou's cultural business card。

First，Tomb of King of South Vietnam、South China Sea Temple、Chen Family Temple、Lingnan painting、Guangdong Music、Cantonese Opera、Cantonese opera、 "Three Eagle and One Color" and other，Just a cultural heritage or a cultural element in Guangzhou，instead of Guangzhou's cultural business card，Not enough to reflect the basic characteristics bet365 Play online games of Guangzhou。For a long time，People do not call Guangzhou as a building city、Sculpture City、Painting City、Music City，Call it "Huacheng"，It means that flowers can represent the basic characteristics of Guangzhou，Is a cultural business card in Guangzhou。"Eat in Guangzhou" is also a cultural brand，But people did not say that Guangzhou is a food city，It can be seen that the same is the cultural brand，The cultural value of "Eat in Guangzhou" is less than "Huacheng"。

Next，Guangzhou as a world -famous "Huacheng"，Unique in the country，Paris, which is known as "Huadu" abroad, is comparable to it.。

again，Guangzhou as a "Huacheng" history，It can be said that it has a long history。As early as the Western Han Dynasty，Lu Jia out of South Vietnam，I found that the people here love to grow flowers、Flower arrangement、Daihua，Before the house、Hall of the hall is full of flowers，Therefore, the people here are all "colorful wearing flowers"。

to the Tang Dynasty，The flowers in Guangzhou are famous nationwide。The Tang Dynasty poet Zhang Ji wrote in the "Sending the Judge of Hou to Guangzhou"，"Sea Blossom Cao Cao Lian Winter，Dissanic garden in the room。"" In terms Bet365 lotto review of time，There are flowers all year round; one sentence from space，Flowers are everywhere。It can be seen from Guangzhou in the Tang Dynasty，It is already a veritable "Huacheng"。

There are many varieties of flowers in Guangzhou，Especially jasmine、Nail Flowers and Su Xinhua are the most well -known。Five Dynasties South Han Dynasty，Zhuangtou Village, the south bank of the Pearl River，There are many plain flower fields。To the middle of the Qing Dynasty，Guangzhou has formed the first domestic、The well -known overseas "Yingchun Flower Market"。Three days before New Year's Eve，For the first area of ​​Guangzhou's Fan Department (now in front of the Beijing Road Provincial Department of Finance), Hua Shi，Division long street，Zhengfang Tu Yan，The crowd of crowds。

For hundreds of years，Guangzhou's flower market is endless，and the scale is getting larger and larger，Form dozens of miles a total length of Huajie、The spectacular scene of millions of people traveling with Huajie。Guangzhou today，It is the largest main flower producing area in the country，Production of Potted Pot Pottery Vegetation Potanic Plants、Supply Center，National Flower Bet365 app download Main Distribution Center and Imported Flower Transfer Center，The planting area of ​​nearly 100,000 mu，Traditional varieties and introduction in recent years、More than 2,000 new varieties developed。The annual output value of flowers is more than 2 billion yuan，accounting for more than 15%of the country，far surpass Shanghai、Kunming、Beijing and other domestic flower cities。

Last，The "Huacheng" brand of Guangzhou has become an inestimable intangible asset，Poetry works describing Guangzhou flowers in the past dynasties are countless。The "Yangcheng Bamboo Branch" of the poet Huang Qiyun of the Qing Dynasty wrote，"Continue to sell flowers in four o'clock，October Crimson Peach Zhao Ding Eyes。Lang said Yangzhou scenery is good，Spring light compete for Wuyang City? "In ancient Guangzhou，"Selling Flower Girl" is a beautiful scenery on the street，Their and their spending poetry have poetry the morning of the four seasons of Guangzhou，It also poetic the mood of Guangzhou people。

1961，The famous writer Qin Mu published an essay called "Huacheng"，Passionately introduced the "New Year Flower Market" of Guangzhou that year。1979，Large Literature bet365 Play online games Magazine "Huacheng" was founded in Guangzhou。The 1980s and the early 1990s，The circulation of the magazine is quite considerable。1981，"Huacheng Press" was established in Guangzhou，Mainly publishing literary books，The circulation is also considerable。A literary prose，A magazine of a literature，A Literature Press，The name "Huacheng" is widely contemporary、Quickly spread，It plays a role that other media cannot replace。Like West Lake in Hangzhou、Like the peony in Luoyang，"Huacheng" is both the brand of Guangzhou，It is a cultural symbol、Literary image，It is priceless。

"I don't see spring for spring all day，Mang shoes stepping through the mountain。Return to smell Qingmei，Spring on the branches is very。"Many people are looking for Guangzhou's cultural brand，Someone even wants to "build" Guangzhou's cultural brand，I don’t know the cultural brand of Guangzhou，I already had it more than 2,000 years ago，"Huacheng"。

Cultivate and build Guangzhou into a world -famous city，It is necessary to give full play to its own advantages，Grasp your own characteristics，Use the intangible assets left by the ancients。Today Bet365 lotto review Guangzhou is no longer a "Huacheng"，but a "Greentown"。But we noticed，The Guangzhou Municipal Government has proposed the proposition of "green on the green"。According to our understanding，It is to enrich the connotation of "Huacheng"，to restore the true color of "Huacheng"，Make "Huacheng" the real "Huacheng" in the hearts of poets and citizens，instead of a virtual name。

I believe，As long as the Guangzhou Municipal Government really recognizes the brand value of "Huacheng"，Decided to use "Huacheng" as the positioning of world cultural cities，So with the cleverness and diligence of Guangzhou people，No three or five years，Guangzhou can be re -changed back to the veritable "Huacheng"。

The "Huacheng" in the past is China，Future "Huacheng" is the world's，When "China Flower City" becomes "World Flower City"，Guangzhou is a world -famous city。

(Author Unit: Guangzhou University Guangfu Cultural Research Base)