& ldquo; 2011 South Guo Shuxiang Festival and Yangcheng Book Fair & rdquo;，Number of readers and sales hit a new high。This book incense festival proposed & ldquo; Nations reading & rdquo;、& ldquo; Happy reading & rdquo; reading concept。Promote & ldquo; NPC reading & rdquo;，Improve citizens' cultural literacy，Purify the social atmosphere。Compared to natural scientific books，Humanities and Social Sciences Books for the purpose of research and dissemination of humanities and social sciences，More operability in popular reading。

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Wish to know，Academic works are the crystallization of academic elite academic efforts，Although it belongs to the scope of niche reading，But after appropriate operation, it can also make it a popular reading effect。In writing，The author makes the language easy to understand as much as possible，Reduce the frequency of the hard -to -deep academic words; bet365 live casino games in terms of chapter structure and content arrangement，Try to reduce the restraint of the academic frame of the rigid board，Combining the popularity and academicity。This is a conscious pursuit for some scholars。For example，Huang Renyu's "Fifteen Years of Wanli" is the writing of the author's attempt to use the combination of popularity and academicity，Breaking the difficult and difficult old faces of historical works。But the popular road is not flat，Write in English for the first draft of the book，After 5 years of completion。I did not immediately attract too much attention after translation in Taiwan and the mainland，It was not so popular in the reading industry until the 1990s，It is still a frequent guest on the ranking of many academic best -selling books。

The popular reading of academic works is also particular about marketing strategies，Traditional libraries are not enough，Make full use of multimedia and online platforms for publicity and sales，Give full play to the complementary role of physical bookstores and online bookstores。At the same time，Publishers can use information communication tools to communicate and communicate with experts and scholars and scholars Bet365 lotto review at home and abroad in the field in a timely manner，Make & ldquo; niche & rdquo; gradually becomes & ldquo; Zhongzhong & rdquo; even & ldquo; Volkswagen & rdquo;。For literature、History and other humanities and social science books are easy to link with film and television multimedia，It can be launched appropriately when the film and television drama of similar themes can be released，Introduction to TV special films、Author interview、Lecture or meet with readers、Reading Expo and other activities，Increase publicity，Improve the reading taste of the public。other，In terms of reading，You can take traditional paper text reading as the main，Computer network reading、Mobile phone reading is supplemented by，Follow the pace of modern media technology。

　Popularized reading of popular reading

Popularized reading is originally popular reading，It mainly emphasizes that the popularity of the popularization of humanities and social sciences has attracted enough attention，Pay attention to the popular reading skills of popularized reading objects。If the popularity of the popularity of natural sciences affects the expansion of our own skills and the understanding bet365 live casino games of the increasingly developed science and technology，and the non -popular reading of humanities and social sciences will directly affect everyone's mind，The resuscitation and cultural temperament that hinders the national spirit and cultural temperament of Chinese children。Literature、History、Philosophy、Aesthetics、Religious、Books such as art and other are the pushing device for spiritual creation，But the content of these books is often not easy to understand by the public，Traditional & ldquo; Chinese Studies & RDQUO; and the postmodern theory in the West requires popularization to obtain extensive acceptance。But most of the scholars have no time to take care of or set them in popularization。The Analects of Confucius、"Mencius"、"Lao Tzu"、"Zhuangzi" these Confucianism classics，Ancient Hao Shou Poor Sutra，During many，And the current young people have read the proportion of the original work very little。The author has conducted a survey among college students he worked for，They don’t want to read，But I want to read but don’t understand。The ideological and moral construction of minors is related to the great cause of national rejuvenation，bet365 best casino games To promote and cultivate the national spirit as the mission of every educator and cultural person，Efforts to guide children and children to continuously enhance national self -esteem and pride in the process of learning excellent traditional culture，Establish the core values ​​of socialism。

In the production and marketing of popularized books on humanities and social sciences，Should grasp the fundamental link，Working in books content and decoration design，Try to achieve pictures and texts as much as possible、Elegant Volkswagen Awards。Traditional culture、Books of regional culture have been selling hotly in recent years，Except for content,，It is also more lively with this form of books、The market positioning is relatively clear，Color Print、Portable、Low prices are key factor。Of course，In the creation of the popular readings of humanities and social sciences，It is also necessary to overcome the patchwork、Talking about the show、distort historical truth、Phenomenon of disrupting the concept of value。The phenomenon of this remake of this masterpiece in recent years has intensified，But some of the plots bet365 live casino games cannot stand the scrutiny，Character relationships and story backgrounds，Fun Vulgar，completely violated the original spirit。This requires us to adapt to improvement when we are popular，Can't blindly forget social benefits for economic benefits。

In short，As long as we pay attention to the popular reading strategy of humanities and social science books，Vigorously cultivate the popular book market，Different feelings of both niche readers and popular readers，Take into account economic and social benefits，It can enhance the atmosphere of the learning of the whole people，Improve the cultural soft power of the Chinese nation。

(Author is the editor and professor of Jinan University Press)