Cultural and leisure consumption research under the perspective of sociology
June 24, 2020 09:00 Source: "China Social Sciences" June 24, 2020 Total 1954 Author: Zhang Yunliang Feng Yan Liu Jiankun

In the past 40 years,my country's social development has changed from high -speed development to high -quality development,Social structure changes from a relatively single to a relatively diversity,Social turn to industrialization and modernization as a whole,This shows the expected trend of integrated intensity。Calculate according to per capita income,my country will also enter the high -income development stage that is basically realized from the medium -class country to the country that basically realizes modernization,In terms of consumption model, it will be promoted from the current rich type to a relatively rich type、Consumption structure that is promoted from survival dominance to survival and development.,This constitutes an enlarged consumption、Important window period for realizing the transformation of social development。

The rapid rise of cultural and leisure consumption has become an important symbol for social consumption structure。Studies have already been studied in the academic community,Cultural leisure is a time input、Leisure type、Multi -dimensional concepts defined by vocabulary such as social classes。Leisure means that the public jumps out of the original field,Try a life experience in another field。When individuals focus on cultural leisure in the consumer field,taste can be understood as preferences of the public in the process of consumer activities。What kind of consumer objects and consumption methods do people choose,Not only the taste of self -consumer code,It also reflects the characteristics of different social classes。So,From the perspective of sociology to understand the development characteristics of cultural and leisure consumption、Social role,It helps us to give full play to the positive impact of cultural leisure on consumption upgrades and socio -economic development。

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First,For different consumer bet365 best casino games groups,Cultural and leisure consumption is the process of shaping of individuals,Consumption products are consumer codes。Leisure consumption has structural significance and symbol value,Reflected the demand value attached to the consumer,Public consumption is taste、Consumption of Symbols and other symbols, consumption of the function of intangible entity itself。So,The differences in economic growth and income distribution have not led to obvious cultural and leisure consumption inequality。For example,According to the relevant data of the "2018-2019 China Leisure Development Report",Cultural and leisure consumption in the western region has greater growth potential。This means,The development of cultural and leisure consumer market is more balanced than other nature of consumer products and services。

Next,Cultural and leisure needs have diversity and long -tail features,But the development of its consumption and the development of the market are inseparable。The prevalence of cultural needs and consumerism has promoted the aesthetics of individual needs,Enthusiastic is the expansion of the cultural field,Consumption culture becomes the mainstream。In other words,The formation of cultural leisure consumption is both a direct manifestation of the public's cultural and leisure needs,Conditions with a considerable degree of industrialization and marketization。Cultural and leisure service is different from luxury goods that emphasize brand effects,Strongest adjustment to realize the physical and mental state from the consumption process,It has strong elasticity and tolerance。

Last,Cultural and leisure consumption is more reflected in consumption of intangible services。Cultural and leisure is to use cultural content,To better realize the state of "smooth" physical and mental。The specific needs and preferences of cultural leisure consumption,It is affected by consumers' cultural literacy、Life course、Consumer Puts、The common impact of various factors such as social classes。But overall,Cultural Tourism、Cultural Performing Arts、Cultural scene immersion bet365 live casino games and other cultural leisure activities and experiences constitute the most important part of cultural leisure consumption。The purchase and use of cultural and creative products related to it constitutes the natural extension and organic supplement of cultural leisure consumption。In fact,In the field of cultural and leisure consumption,The operating income of the cultural service industry is significantly faster than cultural manufacturing、Wholesale and Retail Industry Types。

  Cultural and leisure consumption has multiple functions

First,Cultural and leisure consumption is an important channel for improving the happiness of residents。The general rules of economic and social development indicate,With the improvement of income distribution and the accumulation of family wealth,Social consumption needs will be gradually expanded from traditional material needs to higher levels of spirit need to be gradually expanded。At the same time,Social consciousness with virtual products and services as the target of consumer will be further awakened,The mainstream trend of consumption to the society will move closer to。In the context of socialism with Chinese characteristics entering the new era,The people make important contributions to development,It should fully enjoy the development results。Cultural and leisure can bring spiritual cultivation and aesthetic enjoyment,Can effectively improve the happiness of residents,Able to further meet the needs of the people’s full -range beautiful life。So,Encourage cultural leisure consumption development,Create conditions for the people to better engage in cultural and leisure activities。

Second,Cultural and leisure consumption is in line with the adjustment direction of consumption upgrade in the new era。From the reform and opening up to the early 21st century,The pace of consumption upgrade in my country is more stable than economic growth,The main reason is that the low population raising ratio and the high productive and high savings rate caused by it caused by it。However, with the changes in the structure of my country's social class,The consumer Bet365 app download market also presents obvious differentiation and development。Rural residents and workers constitute the main force of survival consumption,Middle income groups constitute the main force of developmental consumption,Thus derived two types of consumer characteristics with obvious differences。But the particularity of cultural and leisure consumption is,Social members can pursue higher consumption grades in the case of conditional conditions,It is not too divided into the brand effect of products and services,That is, all groups can find consumer products and services that are relatively satisfied with their own needs。So,It should fully recognize the basic facts of the upgrading direction of cultural and leisure consumption and development of development in the new era,Encourage cultural leisure products and services to further exert the elasticity and inclusiveness of consumption,To meet the consumption needs of different groups, play due role。

third,Cultural and leisure consumption is a way to promote social flow and reproduction。In any society,Cultural capital is an important channel for individual implementation of upward flow,From the national level,The accumulation of knowledge and skills is the fundamental source of lasting innovation and social development。Cultural and leisure can be based on their own functions such as leisure and rest,Let the casual subject accept the influence of cultural content,Assisting it to accumulate cultural capital。Cultural consumption does not mean the richness of wealth,It also means that all services are customized by individual needs。Cultural capital accumulated by individuals through cultural leisure can be converted into a direct competitive advantage in the employment market,It can also be benign guidance for individual social identity and values。

  Expand cultural leisure consumption

Cultural leisure is a characteristic characteristic that is rooted in itself but appeared in the process of individual daily life practice。The development of the market economy has triggered the change of my country's social structure,The education level and income of the population continuously increased,The size of the middle class is growing,Bet365 app download Get more attention from the field of life outside the economy,Especially people start to pay attention to consumption at the level of cultural leisure。Cultural and leisure is to improve the quality of leisure life、Meet the needs of the people's beautiful life,Even a important way to cultivate new kinetic energy。Discussing cultural and leisure consumption needs to deeply understand the differences in consumer demand between different social groups、A series of problems such as differences in consumer structure。To cultivate cultural and leisure atmosphere、Promoting cultural and leisure consumption、Improve culture and leisure quality,Make cultural leisure better adapt to the development requirements of the new era,We not only need to correctly understand the social needs of cultural leisure in the form of consumption,It also needs to be enriched and promoted cultural leisure's spiritual core from content carrier,and strengthen the support of cultural and leisure activities from the institutional construction。

First,In terms of consumption form, we must correctly understand the social needs of cultural and leisure。Under the influence of the transformation of social structure,Cultural and leisure consumption is facing the lagging problem of transformation from public services to market products。For the development environment of cultural leisure consumption,The connotation of cultural and leisure at the current stage and the consumer border are facing the objective needs of re -clearing and determined。With the continuous deepening of marketization and the continuous expansion of the influence of the digital economy,New Technology、New format、The new business model is bringing profound changes in social structure,The cross and fusion innovation of cultural leisure and other industries is constantly emerging。So,The consumer demand of cultural leisure should be correctly understood,Preventing a passive situation of the construction of a social governance system behind lags behind consumer practice,Benefit and regulate market behavior in the field of cultural and leisure,Constantly improving the consumption quality of cultural leisure products and services。

Next,The spiritual core bet365 best casino games of the content carrier should be enriched and promoted cultural leisure。That is to say,A series of favorable conditions, including the "Belt and Road" initiative,Further deepen market openness,"Introduction" and "Go Global" are equal,While expanding the influence of Chinese civilization and the influence of traditional Chinese culture,Make good use of the two domestic and international markets to better meet the needs of the people's cultural and leisure consumption。In the process of improving cultural leisure products and service quality,It is necessary to pay attention to providing the public with characteristics and more distinctive、Choose more diverse cultural leisure products and services,to continuously meet the diversified consumption needs of the public,It is also necessary to emphasize the continuous attraction of unique Chinese culture into cultural leisure consumption,Standard is firm、The world identity of the Chinese culture is clear on the flag.。

Last,Institutional construction, we should strengthen support for cultural and leisure activities。As far as the social function of cultural and leisure consumption,The promotion and application of new technology and the innovation of business models have greatly improved the supply quality of cultural and leisure products and services in the new era。but,From the economy、Time、Comprehensive constraints in the system and other aspects make the people enjoy the cost of enjoying cultural and leisure activities.,The effective demand for cultural leisure consumption also has greater potential to excitement。For this,The comprehensive cost of the people engaged in cultural and leisure activities should be effectively reduced。other,From the perspective of system construction,Give full play to the social welfare attributes of cultural undertakings,Public guidance with public guidance through market specifications,enable the people to enjoy the rich cultural connotation、Aesthetic purpose with more elegant leisure activities。

  (This article is the research on the impact of family debt on children's education obtained by children's education "(JBK2001033) phased achievement)

(Author Unit: School of Humanities, Southwest University of Finance and Economics; Academy of Finance Strategy of the Chinese Academy of Social Sciences; School of Social Sciences of Tsinghua University)

Editor in charge: Wang Ning
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