Short Video and other new media audiovisual dissemination of cornersthys have become increasingly becoming farmers' acquisition information、An important way to participate in modern social life。Sort out the means of mainstream media for agricultural communication，Research on the path of effective dissemination of agriculture with a new vision program represented by short videos，Discuss the construction of new audiovisual programs to help digital countryside construction、Promote the development of smart agriculture、Improve the digital literacy of farmers，At the same time in rural revitalization、Agricultural Modernization、The construction of socialist socialism increased by farmers has significant significance。Mainstream media should play a good guidance effect when transforming the media to the "agriculture, rural areas" news communication and information transmission，Find change due to time in the public service field，Picking spread suitable for farmers urgently need、Serving rural revitalization、Audiovisual program that promotes agricultural modernization。

Multi -ontology Construction Information Main Battlefield。New media audiovisual programs are currently presenting diverse ontology、Various appearances of genre，Become a medium tool for the acquisition of spiritual satisfaction and daily help in rural bet365 Play online games social individuals。At present, the intervention of agricultural -related enterprises and individual creators is more to attract traffic and transform into commercial benefits，There are a large amount of blank area in public service space。The mainstream media new media audiovisual programs should actively and efficiently spread positive energy、Audio -visual content such as high -value news and services，Drives the use of new media means to promote rural public services、Farmers' income increase、Cultural construction and other functions。

There are contradictions in supply and demand for new media audiovisual programs at the moment: fragmentation of dissemination content、shallow layer、Excessive commercialization leads to an increase in difficulty in choosing effective information，There is a certain misunderstanding of the main body of the subject to the value of the dissemination，The novelty of the new and hearing works、Entertainment、sensory sensation is amplified，Become an important value measurement criterion for the audience; over -commercialization of the media misleads the audience，Another new and hearing program multiple times can cause serious homogeneity，Even "walking sound"。The body of the program should focus on solving the above contradictions，Realizing the value docking of agricultural modernization。Because of the economy、Politics、Social and cultural attributes，So the new audiovisual works have multiple functions。Especially the virtual space constructed by new audiovisual works，An important part of becoming bet365 Play online games a digital project in the countryside。

Innovative main body provides paradigm support。in PGC、UGC、OGC、PUGC、AIGC and other rural new media audiovisual practice subjects，PGC is the advantage of the media creation subject and personnel with good technical technology and rich resources，Both from the topic and the use of new audiovisual programs have comparative advantages，The social liability of the creative body of agricultural communication should be strived for。characters of the new media audiovisual show、Synthetic symbols such as painting symbols and notes provides creative fields for new audiovisual communication for mainstream media。

The first is the construction of the mainstream new media involved in the "landscape society" of the village，Not only does the new media audiovisual content more grounded，and the form of communication is more diversified。Zhang Chengliang thinks，Audiovisual works "via picture、Video、Animation and other display and interactive creation，Form a continuous extended melting media landscape "，This has created the innovative field of the creative subject。At the same time，Facial、Organic integration and innovative applications of Funewin and the subject matter，Constructed aesthetics of new media audiovisual creation、Emotional and Value System。

Second, the mainstream media must consciously actively establish a media standard for new audiovisual agricultural services，The purpose is to receive the effectiveness of the communication of the new media audiovisual works。The mainstream media has a rich resource library bet365 best casino games and material library，But to make up for the incomplete interactive network of the "agriculture and rural" group、Listen to the shortcomings that are not in time that are not in time。Taking public services as the starting point，With the help of new media technology，Give full play to the advantages of mainstream media technology and talent，Through industry guidance and capital drainage，Strengthening cooperation and construction of its own communication channels，Get rid of the passive attachment to the business platform，To pursue social benefits as the foundation，Take into account economic benefits。When creating a new media audiovisual show，Creators must be objective、Forms Innovation，Through narrative, lyrical and organic combination，Expanded information capacity of highly aggregated，Implementation like、Instructions such as instructions and rules and other synthetic symbolic technologies in the construction field of the construction field。

Two -way integration to enhance the audience digital literacy。Agricultural personnel -related personnel provided the original power and fresh materials for the new media audiovisual creation of the mainstream media with digital practical activities，It is also the direct receiver and evaluation of these works at the same time。Mainstream media must focus on their viewing type、Get channel、Difficulties in using and understanding，Explore the viewing habits of different people and the relationship between their professional characteristics and actual needs，Comparison Bet365 app download of information acquisition convenience and efficiency，Open a new path to enhance the digital literacy of agricultural people。

Mainstream media needs to guide the audience to receive the new media audiovisual programs。The decision -making level and regulatory agency should pay attention to the self -disorder of the audience and the influence on the production and life of new vision products such as short videos，Pay attention to the social intervention effect of multiple parties，Improve the mechanism of the audit check -in。Mainstream media except for work innovation，You should also foresee the development direction of the new media audiovisual，Play a decisive role in the benign functionalization process of the work。The decision -making layer must also use mainstream media to explore the guidance path of the audience for new audiovisual programs。

Select the content of the subject matter of the content fit。New media audiovisual programs show the new type of communication relationship of creative subjects and the selected objects，Focus on the perspective of details and scene priority，Breaking the narrative habit of traditional video programs，Form new object，Audio -visual structure mainly shooting objects。At the same time，The convenience of the application and receiving tools of new technologies makes countless materials that are difficult to become media selection in the past to become image reality。The mainstream media must actively set the agenda，Social sentiment and information services as the main channel for topic selection，Create Bet365 lotto review rural culture and farmers' income as the main attack direction。At the same time, we must consciously resist the adverse tendency of the selection of commercial audiovisual programs，Focus on agricultural technology、Agricultural capital、variety and product sales，Give full play to the mainstream media social service functions，Exposes some commercial media authentic and false ginseng、Exaggerated its words and even false and confusing audiovisual publicity。The mainstream media should take responsibility for the disadvantages of Kuang Zhengzheng，Personalized and organic integration of new media audiovisual works and personalized content，Serving "agriculture, rural areas"。

Speaking，With the help of the opportunity to transform the media，The mainstream media of the agricultural new media audiovisual show is videoized、Intelligent、The trend of sinking should actively integrate into the development of rural society，Earnestly study the information needs of rural residents。Mainstream media should also coordinate the fragmentation of new audiovisual programs、shallow layer、Random and integrity、Factive、Organic contradictions，Exploring the creative method of symbolic aesthetic field，Innovative new media audiovisual programs spread the path，Then find the method of breaking through the public service dilemma of the mainstream media，Give full play to society、Economy、Function of the four attributes of culture and technology，Help rural revitalization and modern agricultural modernization。

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