bet365 coupon code communication genres such as short videos have increasingly become a way for farmers to obtain information、An important way to participate in modern social life。Combining mainstream media’s communication methods on agriculture，Study on the effective communication path of new audio-visual programs represented by short videos to farmers，Discussing new audio-visual programs to help digital rural construction、Promote the development of smart agriculture、Improve farmers’ digital literacy，At the same time, revitalizing the countryside、Agricultural modernization、Increasing farmers’ income is of great significance in the construction of socialism with Chinese characteristics。When the mainstream media transforms into integrated media, it should play a good guiding role in the dissemination of news and information on "agriculture, rural areas and farmers"，Seeking changes with the times in the field of public services，Processing, processing and dissemination are suitable for farmers’ urgent needs、Serving rural revitalization、Audio-visual programs that promote agricultural modernization。

Multiple ontology constructs the main battlefield of information。bet365 coupon code programs currently present a diverse ontology、Various appearances，Become a media tool for individuals in rural society to obtain spiritual satisfaction and daily help。The current involvement of agricultural enterprises and individual creators is more to attract traffic and convert it into commercial benefits，There are a lot of blank areas in public service space。Mainstream media and bet365 coupon code programs should actively and efficiently spread positive energy、High-value audio-visual content such as news and services，Take responsibility for using new media to promote rural public services、Increase farmers’ income、Cultural construction and other functions。

There is a contradiction between supply and demand in current bet365 coupon code programs: the fragmentation of communication content、Shallowness、Excessive commercialization makes it more difficult for farmers to choose effective information，In addition, the recipients have certain misunderstandings about the value of communication，The novelty of new audiovisual works、Entertainment、Amplified sensationalism，Become an important measure of value for catering to your audience；The excessive commercialization of self-media misleads the audience，In addition, new audio-visual programs have changed hands many times, resulting in serious homogeneity，Even "out of tune"。The program itself should focus on resolving the above contradictions，Realize the value integration of agricultural modernization。Because of the economy、Politics、Social and cultural attributes，So it is decided that the new audio-visual works have multiple functions。The virtual space constructed especially by new audio-visual works，Become an important part of the rural digitalization project。

Innovation entities provide paradigm support。At PGC、UGC、OGC、PUGC、Among rural bet365 coupon code practice entities such as AIGC，PGC is a media creation entity that has the advantages of both excellent personnel and technology and abundant resources，We have comparative advantages in both topic selection and production of new audio-visual programs，We should strive to assume social responsibility for the creative subjects of agricultural communication。Characters for bet365 coupon code programs、Synthetic symbols such as characters and musical notes provide a creative field for new audiovisual communication in mainstream media。

First, mainstream new media intervenes in the construction of rural “spectacle society”，Not only makes bet365 coupon code content more down-to-earth，And the forms of communication are more diversified。Zhang Chengliang thinks，Audiovisual works "through pictures、Video、Animation and other display and interactive creation，Form an ever-extending integrated media landscape”，Thus creating an innovative field for creative subjects。At the same time，Symbol、The organic integration and innovative application of symbol meanings and symbols and themes，Constructing the aesthetics of bet365 coupon code creation、Emotions and value systems。

Second, mainstream media must consciously and proactively establish new audio-visual media standards for agricultural services，The purpose is to receive the dissemination effect of bet365 coupon code works。Mainstream media has a rich resource library and material library，But it is necessary to make up for the imperfect interaction network with the “three rural” groups、The shortcoming of not listening to the audience in a timely manner。Taking public services as the entry point，With the help of new media technology，Leverage the advantages of mainstream media technology and talents，Through industry guidance and capital diversion，Strengthen cooperation and build own communication channels，Get rid of passive attachment to commercial platforms，Be based on the pursuit of social benefits，Taking into account economic benefits。When creating bet365 coupon code programs，Creators must be objective in their content、Form innovation，Organically combine lyricism with narrative reasoning，Expand highly aggregated information capacity，Achieving similarity、The aesthetic value of synthetic semiotic technologies such as instructions and regulations to construct fields。

Two-way integration improves audience digital literacy。Agricultural personnel use digital practical activities to provide the driving force and fresh materials for the bet365 coupon code creation of mainstream media，is also the direct recipient and evaluator of these works。Mainstream media should focus on their viewing types、Acquisition channel、Difficulty of use and understanding，Explore the relationship between the viewing habits of different groups of people and their professional characteristics and practical needs，Compare the convenience and efficiency of obtaining information，Opening up new paths to improve the digital literacy of rural people。

Mainstream media need to guide the audience’s preferences for bet365 coupon code programs。Decision-makers and regulatory agencies should pay attention to the problem of self-disorder caused by the audience’s addiction to new audio-visual products such as short videos and the impact on their production and life，Attach importance to the social intervention role of multi-party checks，Improving the review and control mechanism。In addition to innovation in works, mainstream media，We should also foresee the development direction of new media audiovisual，Play a decisive role in the process of benign social functionalization of works。Decision-makers should also use mainstream media to explore how new audio-visual programs guide the audience。

The choice of theme determines the appropriateness of the content。bet365 coupon code programs show a new communication relationship between the creative subject and the object being produced，And focus on details and scene-first perspective，Breaking the narrative habits of traditional video programs，Form new objects，That is, the audio-visual structure that focuses on the shooting object。At the same time，The application of new technologies and the convenience of receiving tools have made countless materials that were difficult to become media topics in the past become a visual reality。Mainstream media should take the initiative to set the agenda，Use social conditions, public opinion and information services as the main channels for topic selection，Set rural culture and increasing farmers’ income as the main direction of topic selection。At the same time, we must consciously resist the bad tendency of selecting topics for commercial audio-visual programs，Focus on agricultural technology、Agricultural supplies、Variety and product sales，Utilize the social service function of mainstream media，Revealing the mixed truth and falsehoods in some commercial media、Exaggerated or even false and confusing propaganda。Mainstream media must shoulder the responsibility of correcting abuses，Integrating the vividness of form and personalization of content in bet365 coupon code works，Serving "Three Rural Areas"。

Overview，Take advantage of the opportunity of media transformation，Mainstream media’s rural bet365 coupon code programs are becoming video-based、Intelligent、Under the trend of sinking, we should actively integrate into the development of rural society，Carefully study the information needs of rural residents。Mainstream media should also coordinate the fragmentation of new audio-visual programs、Shallowness、Randomness and integrity、Elementality、Organizational contradictions，Exploring creative techniques in the field of symbolic aesthetics，The communication path of innovative bet365 coupon code programs，Find a way to break through the public service dilemma of mainstream media，Develop society、Economy、The functional role of the four attributes of culture and technology，Promoting rural revitalization and agricultural modernization。

　　(Author’s unit: School of Liberal Arts, Ludong University)