How to monitor and understand the social emotions of the digital era
September 12, 2023 16:10 Source: "China Social Sciences" September 12, 2023 Issue 2733 Author:

Social emotion is the barometer of the operating state of the social system,Through this barometer can monitor and understand the structural characteristics and operation logic of the social system。Obviously,Social system has a series of social emotional performances in normal state,There is also a series of emotional performance in abnormal state。When a public event with great influence occurs,Social emotion will have abnormal changes,If the people's helplessness and despair when the war broke out、Social anxiety in the context of the Great Kingdom。The evolution of these public events is often mixed with severe changes in social emotions,Higher requirements for social governance。

So how should we monitor and understand the social emotions of the times?

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The social system itself is a macro -complex giant system,Social science research often analyzes based on some elements,Because there are few overall data。In the era of big data,This situation is changing,Various Internet big data often contains the activity information of most subjects in the whole society,If Facebook has 570 million global users,WeChat users cover most of the people in China。So,The activities of these users on various network platforms,To a certain extent, the condition of most members in social life。Emotional information such as the joy and sorrow left by these users in the process of social life,then converged into the times of the times。Analysis of these massive bet365 live casino games data information helps researchers to analyze the operating characteristics of the social system from a macro perspective,Performing the spirit of the era。

With a large amount of Internet big data,The important thing next is the analysis method。How to use these Internet big data to monitor the dynamic changes in social emotions? All kinds of machine learning methods and algorithms for natural language processing,Provides researchers to explore these structured data that is different from traditional structured data。Especially,Chatgpt、Bard、Claude, etc. represented by a large language model,It provides great convenience for the semantic understanding and emotional analysis of the text。

  Proper perspective and path implementation increase 

From the research experience of the past few years,Understand the social emotional problems of the transition era,Generally there are several important perspectives。

First,To flexibly use the structural narrative perspective of sociology。Different from historical attention to the process of narrative,Sociology research attaches great importance to studying the structural characteristics of society。Structural narrative,On the one hand, it can analyze the impact of the structural characteristics of society on social emotions; on the other hand,,With the help of social emotional analysis, you can also see the structural characteristics of society。For example,I used to take more than 30 million events in the GDELT database as an example,Analysis of the outstanding emotions of various groups in Chinese society,Show anxiety、Group distribution of social emotions such as unfairness。Research Discovery,anxiety、Resentment and other emotions are bet365 live casino games closely related to the social structure,If anxiety emotions are in civil servants、Entrepreneurs、staff and other groups are the most prominent。This distribution features of social emotions,Closely related to the living situation and pressure of various groups in the era of social transformation。

Next,We must focus on major public events。Social emotion is an expression of expression,In a relatively normal state of operating the social system,It is usually difficult to find important laws。Because the public lacks emotional expression,Researchers have no way to observe。and often on some major public events,Volkswagen emotions are released,Various social psychology that originally hidden was activated,This is the key to grasp public opinion in the process of social governance。

The occurrence and evolution process of major public events,It is often the process of high concentration of social attention and concentration of social emotions,Frequency of public opinion explosion,Various positions、Attitude and perspective competition game,The social system is in the state of "burning"。At this moment of "burning" in this society,We can see those hidden regularity and structural characteristics in the social system。When the social system is in a calm state,Since its various elements are decentralized、Discrete,No aggregate interaction relationship,Researchers are often difficult to present those potential flow hidden under the appearance。

At the same time,The evolution process of major public events,The key to social control and social emotional guidance。During the evolution of major public events,Various views and strength interact in various forms,Those bet365 live casino games accumulated emotions also took the opportunity to find the release of the release。If social control and social emotional guidance are not timely,often causes secondary disaster,It has a greater impact on social stability。

I used to analyze the big data of social media such as Twitter,Show the evolution process of the main emotions of these media platform users from 2020-2022,Show the evolution characteristics and formation mechanism of the emotions of the international community,It has important inspiration for social emotional intervention under major public health incidents。Data analysis results show,The main emotions of this period include social panic、anxiety and depression, etc.,Mainly occurred in the first half of 2020,Although there are obvious fluctuations in the social emotions since then,But the amplitude is obviously small。other,panic、The emergence of anxiety and depression has obvious phases,If the social psychological crisis presents a clear period of panic、anxiety and depression period and recovery period。Further research also found,The evolution of these emotions is closely related to government behavior and social response measures。

again,Need to pay close attention to the impact of the game of great powers and economic operations on social emotions。The research results of existing social mentality are mainly focused on the grand background of social transformation,The acceleration of the world's unparalleled changes in the world,Great Kingdom Games has also become a major factors affecting social emotions。The game of the Great Power is not only manifested in military、Economy and Technology and other fields,Actually,bet365 live casino games In the Internet era,Social mentality and social cognition also constitute an important field of the game of great powers。The cognitive domain without smoke has already been performed,Combination of cognitive intervention with cognitive operation and game game combination,It has an important impact on social mentality。I used to analyze the changes in social emotions between the two countries in the context of the Sino -US trade war from 2018-2019,It is found that the Sino -US trade war has an asymmetric effect on the social mentality of the two countries。

Another,Existing international research proof,The impact of economic operation on social mentality cannot be ignored。The stage of the economy is in the stage of overall upward and benign operation,Developed into the starting point of solving various problems; while the economic downside cycle,All kinds of social contradictions will intensify,The probability of social problems increases。So,Dynamic monitoring and warning of social emotions,Maintain social stability,It has become the key to social governance during the economic downturn。Relatively speaking,Social mental mentality monitoring during upward and benign operations is relatively easy。

Last,Analysis of social emotions also needs to pay attention to the era background of digital transformation of socialization。Digital transformation of society caused fundamental changes in society,Digital transformation brings human society into a highly emotional Internet era。The Internet provides new possibilities for interpersonal connections,Bring human society into a digital interactive mode。From this,Social media on the same emotional Bet365 lotto review carnival、Social anxiety infection Large -scale infection is continuously staged。This seems to be an era that has never seen social science research。Social media on the same emotional carnival,New communication technology as the most advanced production tool will definitely promote the change of production relations until the changes of the upper -level building,Bringing changes in social relations and social structure,Formed a new historical interval (Intervals in History)。That is to say,As a break、Historical events of qualitative change or leap,The change of new communication technology may lead to the economy、Society、Disadvantages of culture and material。So,With the help of big data and computing social science research paradigms,Focusing on the structure and operation mode of digital society,Reterable to how the order of society is possible to wait for problems,It is important。

Big Data converge the trickle of information in social life into the ocean of data,Weaving endless life details into notes of the times,Unify time and space in the world of data。In this era background,How to use the powerful information processing ability of cloud computing,Analyze the massive Internet big data,Social emotional changes in the era of digital transformation in perspective,It constitute an important issue for current sociological research。Similarly,Social emotional monitoring and research based on big data,It may also provide important intellectual support for social governance in the context of the game of great powers。

  (Author is an associate professor at Wuhan University Social College、Director of the Big Data Research Center of Wuhan University Media Research Center; Master's Graduate School of Journalism and Communication School of Journalism and Communication) 

Editor in charge: Cui Bohan
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