Digital technologies with Internet information technology as the core have gradually become a new ecological condition for the common destiny of human beings，greatly liberated the production and dissemination of information，Deeply affecting people’s daily life、Work mode、Social communication and even thinking mode。In the field of public welfare charity，Digital technology, especially the Internet、Cloud computing、Cloud computing、Artificial Intelligence、Blockchain, etc.，Provided new technology for the development of charity、Tools and schemes，The charity concept and participation of the public，Project Management of Charity Organization、Execution and communication brings a huge impact。"Internet+Charity" is not as possible，As of November 2021，The Ministry of Civil Affairs has selected the designated three batches of 30 Internet fundraising information platforms，opened a new field for the development of charity。Internet charitable business achieved "double tens of billions" in that year，over 10 billion people click、Follow and participate in Internet charity and nearly 10 billion yuan Internet fundraising。Internet fundraising scale increased from 2.5 billion yuan in 2017 to 10 billion yuan in 2021，increased by nearly 4 times，an average annual growth rate of 42.75%。

Tencent Public Welfare、Ali Public Welfare、The rapid development of Internet charity platforms such as Shanghai Lianju，Both have caused a huge impact on traditional charitable organizations，And providing a platform for fast growth for related interests。Although in the process of charitable practice，Platform charity operation mode is rapidly evolving expansion，But the theoretical world still pays insufficient attention to its development and evolution and construction logic，Ignoring the paradigm transformation characteristics Bet365 lotto review and its theoretical mechanism of platform charities as a charity organization，The impact on the reform of charitable organizations and even rarely involve the process of a new type of charity paradigm evolution。

In fact，Platform charity has surpassed the technical platform attribute，Practical direction of the form of a new type of charity organization。We need to return to the platform charity itself，Analysis of how digital technology promotes the change of charitable organization and what content and characteristics of the transformation of charitable organizations，Discuss the process and form of digital technology and charitable organizations on this basis，Discuss the platform charitable organization。

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Charity Organization as the development carrier of charity，The rapid development of charity、Promoting the increasingly important role in promoting the third distribution and social harmony。However, charitable organizations often face low degree of professionalism in practice、Insufficient recruitment and operational ability、Insufficient credibility and other issues，Internal management capabilities of charitable organizations、Resource acquisition and usage ability and social impact ability are difficult to achieve breakthroughs。Various dilemmas faced by charitable organizations forced them to actively or passively apply digital technology tools to assist themselves to solve problems。

Implementing efficiency optimization and ability improvement is an important driving force for various organizations to apply digital technologies and the original goals。In the field of public welfare charity，Internet public welfare or digital charity as a new type of charity，It is a public welfare charitable subject to innovate based on digital technology、Solving social problems、The way to broaden the public participation and cognitive public welfare。Among them, digital technologies such as the Internet are used as an intermediate media integration into public welfare charities.，If brand building and communication、fundraising、Bet365 lotto review Project Management、Public transparency, etc.，Help charitable organizations to crack the degree of professionalism one by one、Insufficient recruitment and operational ability and low credibility，Promote charity organization to better fulfill the mission、Provide better services、Get a greater social impact。

The improvement of digitalization allows organizational changes to show the trend of evolution from empowerment to "enable"，Digital technology -driven organization changes have become an important manifestation of technology "enable" in the digital age。Compared with the entity and other organizations such as enterprises and governments，Charity Organization is limited by resources，It is difficult to follow the road of gradual digital transformation that is difficult to follow up with the high investment of enterprises and the government。In addition，Charity Organization based on the public trust of the public and try to solve social problems that are difficult for enterprises and governments to be unable to solve，Its products and services usually face severe double agency problems。How to maintain information interaction in the process of promoting organizational change in charities、Efficient performance and sense of responsibility，Facing more difficult issues than the government and enterprises，For example, how to overcome cost problems、Matching donor care and the request of the recipient、Balanced Charity Organization Mission Reach and Management Performance、Coordinating the economic goals of technology enterprises and public value of charity organizations。In this context，Seeking organizational changes and institutional mechanism innovation has become an effective way to successfully take the "train" of a charity organization。

　　Digital technology Promote the change of charitable organization

Digital technology is generally defined as information、Calculation、Combination of communication and connection technology，If social media、Mobile devices、Cloud computing、Artificial Intelligence and Cloud Computing。Digital bet365 live casino games technology not only improves the operating efficiency of charitable organizations，It also triggered a wider tissue structure change。This change helps charity organizations to re -think its culture、Process and structure，To better meet the needs and opportunities of the digital age，helps it to better realize the mission，Improve social influence，and more flexibly cope with environmental changes and problem recognition。

The relationship between digital technology and charitable organizations is not a process of unidirectional empowerment，Especially under the advocacy of "technology to good"，Practice and governance needs of charitable organizations have also become one of the important factors for training digital technologies。Now，The influence of digital technology on charitable organizations from technology empowerment to organizational change，Charity Organization finds the best tissue form in the two -way interaction with digital technology，Public welfare environment used to cope with rapid changes。

First，Technical empowerment for the innovation of charity models in the digital age, the preliminary exploration，Promote the organizational structure and operating mechanism of digital technology and charity organizations interacting，The foundation laid the foundation for the reshaping and rules innovation of charitable organizations。Technical empowerment puts forward higher standards for charity organizations，As a result, charitable organizations are achieving efficient matching charitable needs and supply、Precise Management Application Charity Data、In the process of flexibly adjusting the post structure of the department，I have to face the technical application and original organization goals、Conflict between the process and structure。Breaking the number "destructive power" of the existing behavioral mode of charity organization，Triggering changes in the organizational structure，Charity Organization thus entering the thawing stage。

Next，Charity Organization actively formulate digital charitable strategies and digital transformation strategies with a "both inside and outside" attitude，To deal with the number Bet365 lotto review "destructive power"。On the one hand，Charity Organization seeks organizational change and institutional mechanism innovation，The key is to use digital technology to achieve technical empowerment，Have a stronger identification for the environment and objective conditions of the organization、Judgment and control ability。On the other hand，Charity Organization overcomes the cognition of stagnation、CICS thinking mode、Learning Knowledge inertia and other insight into insight、Cognitive inertia and knowledge inertia，Accelerate the structure of traditional charitable tissues "thaw"。Final，Charity Organization in the Organization Structure、Organizational ability and organizational strategy three levels to meet the challenges of organizational change。Interaction of organizational elements and technical elements promotes the digital transformation of charitable organizations，Realize organizational change，Charity Organization enters the organizational change stage。

Last，In the field of public welfare charity，The application form of digital technology in charitable organizations from office automation to online charitable service platform to current charitable organization digital transformation，The application scope from the "informatization" of the inside to the "digital+" outside to the "digitalization"，Digital technology has gradually evolved into irreplaceable tissue elements in the transformation of charity organization.。When digital technology enters a charity organization and runs successfully，Charity Organization gives different meanings of digital technology and strengthen the feature attributes that digital technology and charity organizations are fit，Digital technology has become the object of management and institutionalized by charity organization，and then become part of the charitable organization structure。Further，Practice and governance needs of charitable organizations have also become the driving factor of digital technology update iteration，Leading digital technology in the direction of "technology towards good" continues to develop and innovate。

In reality，The impact of digital technology on charitable organizations will not stop in organizational formal innovation，The bet365 best casino games rise of the form of platform charity organization indicates that the "Charity Change" is gradually becoming a reality。When digital technology is rooted in the internal social organization，As a productive form, determine the nature of the form of social organization、Direction and development trend，Not only will it affect the link relationship between the elements within the organization，It will also innovate the interactive mode and rules between organizations，then subverts the current charity operation rules。Beyond the Charity Organization itself，The relationship between digital technology and charitable organizations is also being structured in a new charity ecology，Especially the subjectivity and value of the technology becomes charity value、Charity behavior、An important influencing factor for the transformation of charitable subjects and charitable models，Different dimensions of charity will show new features and content。This new feature and content brings improvement of charitable efficiency、Charitable influence expand、Increases credibility of charitable、Opportunities such as widespread charity cooperation，But the risks and problems such as "Complex Lack of Compassion", "Digital Proper", "Digital Empire", and "Digital Trust", which are followed by the technical logic, are like the "Damocaris Sword" hanging above the charity cause.，always warn the charity organization to make good use of digital technology and its public welfare liability。Charity Organization as the basic unit of charity and the most active subject，How to cope with the changes in the "game rules" and participate in the "game rules" formal agenda，It is the focus of attention to the development of charity organization in the future。In addition，When the charitable organization is unable to apply the digital technology or the application result to deviate from the expected trajectory，How should the government guide and train the change of charitable organizations，It will become an important issue for social governance research in the digital age。

　　(The author is the Executive Dean of the Yingxian Charity College of Zhejiang University of Technology、Professor; PhD student at Yingxian Charity College of Zhejiang University of Technology)