To emerge to give birth to public opinion, positive energy
May 13, 2020 09:17 Source: "China Social Sciences", May 13, 2020, No. 1924 Author: Yu Xiucai

Recent,During the domestic anti -new crown pneumonia epidemic,major media reports have reported a large number of people from all walks of life united and one heart、The touching story of the people's fight against the epidemic,Treating the positive energy of the huge social opinion。Current,When some emergencies occur,The Internet has become the "distribution center" and "amplifier" for public opinion for emergencies。In this case,How to tell Chinese stories、Promote the main theme,Positive energy on the spread of public opinion on emergencies,It has become an important issue that has attracted much attention in the new era。

From the perspective of communication,Remove emergency public opinion spread positive energy,In fact, it can be decomposed into two concepts,One is what is the positive energy of public opinion for emergencies,The second is how to give birth,How to tell Chinese stories。In Stephen Hawking's "A Brief History of Time",Positive energy is a physical vocabulary;,Positive energy is a psychological vocabulary,It is defined as a health and optimism、Positive power and emotion,It is a positive behavior bet365 Play online games in social life。Based on the definition of the latter,Public energy of emergencies can be regarded as after the emergency,Emergency Public opinion plays a positive and upward effect on social development。Of course,This kind of public opinion positive energy is a kind of non -compatible force,It is the moral pressure or incentive force brought by the media expression,It plays an important role in promoting social progress。

Current,The world is in a big change in a hundred years,Complex struggle in the ideological field,The Chinese National Revival Mission is heavy。So,We need to be more than ever before the emergency.,Use public opinion positive energy to condense social consensus、Shouzheng Innovation,Create a healthy and upward public opinion environment for the great rejuvenation of the Chinese nation。For this,General Secretary Xi Jinping emphasized: "History and reality tell us,The power of public opinion must not be underestimated。Public opinion orientation is correct is the blessing of the party and the people,Public opinion orientation errors are the disasters of the party and the people。"So,After the emergency,,How to tell Chinese stories,What is the positive energy of public opinion that spawns emergencies?

When the emergency occurs,,The reporter should be present as soon as possible。It is unpredictable for emergencies,During its initial stage,often forms bet365 best casino games information "empty window period",At this time, people's greatest desire is to understand the truth of the emergencies,instead of fear of the fact itself。Even if it is a SARS、New crown pneumonia that affects major public safety events that affect the country and even the world,The greatest fear of people is not the virus itself,Instead of unknown fear caused by information opaque。When emergencies are coming,If a professional reporter is not present in time,Do not release the truth of the incident with the information of the government's authority as soon as possible,Rumors will form a flood of rumors,leading the public to have negative emotions。and later,The media wants to publish information for public opinion guidance and correction,It is difficult to play any role。The rumor spread may be like a stuffy fire first,Later suddenly burned into a bear fire,When you want to extinguish it again,I will find that I have more than half the effort。

Remove emergency public opinion spread positive energy,Need to continuously improve the ability to tell stories and master the communication skills。In the spread of emergencies,Narrative ability and communication skills are very important,It directly affects the arrival rate and arrival effect of information。In an emergency,Understanding the public's hobbies and psychology is the key to telling bet365 live casino games a good news story。Actually,In material civilization、Highly developed spiritual civilization today,The heroes in the minds of the public are not ten beauty。If the media does not understand the people's psychology,When telling the news story of emergencies,Drawing heroes as omitics,It will make the heroes look away from reality。Only see great in ordinary people,shows superb communication skills,can move the people,and get better communication effect。

In the mobile Internet era,5g、Big Data、Cloud computing、AI technology and other endless layers,Instant formula、Interactive formula、Services、The spread of immersive scenes continuously innovate。Tell Chinese stories in emergencies,You need to use advanced technology to empower the content,Reviewing multimodal communication skills。If during this new crown pneumonia epidemic,Many media use new media technology,Make the theme song of resistance、Anti -epidemic emoji package、"Man" talk about epidemic prevention、"Number" says that epidemic prevention and other state -prevention works,Three micro -ends (WeChat、Weibo、Micro Video、Client) Multi -mode communication,Formed a huge public opinion spread positive energy。

At the same time,Remove emergency public opinion spread positive energy,You need to strengthen positive communication。In essence,,The connotation of positive publicity Bet365 app download and positive energy spread is consistent。Positive communication focuses on the main perspective,Pay attention to the propaganda method; positive energy communication focuses on the audience's perspective,Pay attention to the emotional impact and communication effect on the audience。From the perspective of news value,Negative messages have attracted much attention for satisfying people's curiosity psychology。But from the perspective of the overall benefits of society,Excessive negative news will inject too much negative energy into the society,Will make the society lose up、OK、The enthusiasm for good,Public order and customs that affect the society。Actually,There are also many kinds of stories that kind people save and be grateful for the rescuer,But the beauty of these society is under the value standard of hunting,The propaganda person ignored it intentionally or unintentionally。It is true,Many negative news reports belong to facts,But if the media always focuses on the dark side,It will make the society lose a positive source of motivation; there is no positive communication、No main theme orientation,The general public cannot resonate with the same frequency、Corresponding to the same sound,Urban public opinion spread will lose upward power and incentives。

In short,Emergency Public opinion crisis will have a greater impact on society。When the emergency occurs,bet365 live casino games ,Only reporters are present for the first time,Timely spreading objective real information,Use superb narrative ability and communication skills to tell Chinese stories,and correctly understand and deal with the relationship between positive communication and public opinion supervision,Only "the Communication of the Party's policy proposition、Recorders of the Time Fengyun、Promotion of social progress、Fair and Justice Watchman "。Only this,can actively promote public opinion to spread positive energy。

(This article is the Central University of Central South University of Economics and Law, the Central University of the Central University of the Central University, the Cross Discipline Innovation Research Project "Research and Management Research on the Genesis of Public Opinion of the Media" (2722020jx003)

(The author is a professor at the School of Journalism and Culture Communication of Zhongnan University of Economics and Law)

Editor in charge: Cui Cen
QR code icons 2.jpg
Key recommendation
The latest article
Graphics
bet365 live casino games
Video

Friendship link: Official website of the Chinese Academy of Social Sciences |

Website filing number: Jinggong.com Anxian 11010502030146 Ministry of Industry and Information Technology: Beijing ICP No. 11013869

All rights reserved by China Social Sciences Magazine shall not be reprinted and used without permission

General Editor Email: zzszbj@126.com This website contact information: 010-85886809 Address: Building 1, Building 1, No. 15, Guanghua Road, Chaoyang District, Beijing: 100026