In recent years，With China's rapid development，The global influence of Chinese culture has increased and daily。Tell Chinese Stories，An important indicator for measuring the current national soft power。As a big country of soft power resources，China never lacks stories in development，The biggest challenge we face is how to say。

The international communication system has changed fundamentally in the first 20 years of the 21st century。Continuous deepening in globalization、Social media under the context of profound changes in people's information acceptance，All types of subjects become the main body of narrative。The audience of the Chinese story and the characteristics of the field are also major changes.，So，Constantly improving narrative capabilities and identification construction capabilities to meet the needs of the current national development and global context，Still remote letters。

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China has a very abundant narrative text。From history to contemporary，The elements of Chinese stories are very rich，Politics、Economy、Culture and other fields。Bet365 lotto review No matter which field，Chinese narrative has a strong attraction。With the continuous improvement of China ’s global social leadership，The narrative text of the Chinese story is also followed by countries around the world，Including how to interpret the huge achievements achieved by China's development、Systematic differences in Chinese and Western cultural cultural differences、The trend of China's relationship with the world in the future，But we are not satisfactory to the excavation and processing of these stories。

At the end of the second ten years of the 21st century，Many uncertain changes have occurred in the world system。As General Secretary Xi Jinping said，We are faced with a big change in a century。From the perspective of the audience，The right to speak by people、expression of consciousness and conflict of concepts is unprecedented。From the perspective of the main body of communication，Except for national countries，multinational enterprise、Non -Government Organization、Individuals have more conscious communication ability，Its influence even grasps the dominant power on some specific issues。The subject of the narrative has become diverse，Production of ideological and values ​​of the only unit with national state as the only unit，I received the community、impact of ethnic bet365 best casino games groups and individuals。Observation and opposition between nationalism and global value appears at the same time，Observation and oppositions of ethnic group identity and national identity also appears at the same time，These make the audience easier to be affected by one -sided information，Therefore, neglect the narrative of the grand theme，Steering "post -truth" narrative related to its own height。From the perspective of the channels and effects of spread，Mature of the social media platform，For traditional media，It's not only supplemented but almost subverted，This brings the question of how to re -adapt to the communication channel。For example，Text content cannot fully adapt to TV media，Text and TV cannot adapt to fragmentation、Real -time and high -interactive social media。Starting from the 21st century，More and more people have already used the use of social media，The habit of information acceptance is changed as a whole。They search information more actively、Find the sense of recognition of concept，and skilled through fragmented information to build your own worldview and values。

The core of these challenges is，We are facing a world that has been "safe"。The Copenhagen School's warning of discourse safety，Once again becoming a discourse in international communication。Because of the audience、bet365 live casino games Diversification of the subject and channel，Safety ability becomes more complicated and diverse，Civilized dialogue changed from the pursuit of Gao Yuan's modernity to defending the demand for Maslow。In this case，Western narrative, which has an advantageous position in the traditional sense, is gradually breaking。Western value concept with individualism as the core，populism with currently looking up、Unilateralism、Small group identity、Emotional politics and other phenomena have a huge conflict。Many Western politicians are wrapped in such conceptual conflict，They fundamentally identify with traditional Western values，But I have to pay attention to and attract more clearly、Individualized or even populized voters group。In international communication，A stable value system appeared、Lack of growth goals、Limited space for accepting space、The audience of the phenomenon of "post -truth" phenomenon。This group，Represents the biggest challenge of Chinese stories to spread outside。New uncertain era in spreading activities，We more need to re -think about the construction of the Chinese story to cope with challenges。

　Tell Chinese Stories

Gradually exit in the construction method of the West，and China's construction ability is still not formed，The most important thing we should pay attention Bet365 lotto review to is how to establish a docking between Chinese narrative and audience recognition。Identification of countries around the world，It mainly includes cultural identity、Citizen identity and institutional identity。Where，Cultural identity is often considered the core。Cultural identity is not just a common myth、Origin and Legend，It is a customary habit、communication methods and concepts of life，Among them, people's experience is infiltrated、Efforts and fear。

From the perspective of cultural identity，The identity of the world is not the only，But the narrative of each country is a diversified component of global cultural identity。A benign global culture，It should be a complex of multiple cultural identity。

Tell Chinese Stories，We must pay attention to the diversified methods in the narrative and the unity of diversity。Chinese story is diversified、hidden unity。Diversity of explicitness means the complexity and development of China，The context of hidden is China's unique value and charm。The great achievements made since the founding of New China，greatly impacted the superiority of the West since the Industrial Revolution，It also broke the advantages of the Western world in the 20th century。In this case，A modern world system represented by Western civilization，Simply describe China bet365 live casino games with the same stereotypes，summarize it as a concept，and oppose the world。If the Chinese story is complex and diverse，It is easy to impress the global audience that is currently confused，After all, everyone、Each society finds your own identity。

Chinese Story has unique cognitive value，There must be a common wind and cloud and hardship，Let the audience be in the Chinese story of the new media platform，Not only does it read exotic landscape，I also read the beauty of the beautiful hometown。

The out -of -the -domain concept challenge faced by Chinese stories，In essence, it is also a test of self -confidence and identity。constantly improving narrative ability、In the process of constructing multiple identity，We should focus on shaping the appropriate goal，Scientific evaluation audience，Looking for reference in historical and modern diversity。

(The author is deputy dean of the School of Journalism and Communication of Tsinghua University、Professor)