The “tilted literary field” formed by the huge volume of online literary creation and the relative lag in theoretical comments，As a result, a large number of online works have not received the attention of critics，Some important Internet literature phenomena and problems are also difficult to identify and answer in time。The reason，In addition to the "manpower shortage" in Internet literature research and review and the "visual blind spot" of traditional academics in Internet literature，An important reason is that bet365 live casino games evaluation itself encounters some paradoxical selection problems that are difficult to avoid。

　　Path selection: continuing tradition and bet365 live casino games reality

The first thing to face when evaluating bet365 live casino games is what evaluation standards should be adhered to，The standards for literary evaluation have existed since ancient times。For example, Confucius put forward the poetic standards of "innocent thinking", "gentleness and sincerity", and "the words are expressive"；Mencius said “Don’t use words to harm words，Don’t harm your ambition with words，The theory of "willing against one's will"；Liu Xie proposed the position in "Wen Xin Diao Long Zhiyin"、Comments、Tongbian、Qizheng、Shiyi、Gong Shang’s “Six Views” evaluation criteria, etc.。After，Li Bai advocated "Clear water produces hibiscus"，Naturally de-carved”，Du Fu advocated "the origin of the spirit"，Get straight to the true nature”，Su Shi advocated "send the most taste in indifference"，Yan Yu proposed in "Canglang Poetry Talk" that the criteria for good poetry are "interest" and "wonderful understanding"，Li Zhi proposed absolute innocence、The "childlike innocence theory" standard of the original intention of thinking，Wu Guowei regarded the "realm" formed by the integration of external scenery, people, and internal thoughts and feelings as a poem、Aesthetic standards for poetry criticism。Modern literary history，Lu Xun believed that the standard of criticism is the "circle" used for literary criticism，Every critic has his own "circle"，“Or the circle of beauty，Or a real circle，Or the circle of progress" (Lu Xun's "Critics of Critics")，Expand comment here，"Refer to its shortcomings，Promote his strengths”。

These evaluation standards serve as the historical accumulation of literary criticism concepts，It is a summary of the experience of national literary tradition，There is still something to learn from today’s Internet literature evaluation、Continuous theoretical value。But we know，Compared with traditional literary forms，There are many differences in bet365 live casino games，No matter the creative process、How the work exists、Media，Still reading and consuming、Function、Value composition, etc.，There have been many changes，If we simply apply traditional criticism standards and evaluation methods，It will inevitably lead to inaccurate criticism，It is difficult to respond to the practical problems of bet365 live casino games。Just imagine，If we use the same criteria to evaluate "Dream of Red Mansions" to evaluate the online fantasy novel "Douluo Dalu"，Or the historical fictional novel "The Son-in-law"，I’m afraid it’s difficult to accurately reveal the beauty and value of the work，The Internet literature community will also disagree。

For example，Starting from the selection of the 8th Mao Dun Literary Award in 2011，Allow online novels to participate in this novel award，A total of 27 online novels participated in the competition for three consecutive years，The result is “annihilated”，No one wins。But someone discovered it later，The ninth award-winning work "Flowers" was first published on "Longtang.com"，But it was published after modification and polishing，Won the award as a traditional novel application。Award for "Flowers"，On the one hand, it shows that bet365 live casino games can create fine masterpieces，There should be no "media discrimination" in evaluating works；Also prove，bet365 live casino games must be comparable to traditional literature，Must have literary appearance and characteristics。Award for "Flowers"，Because it meets the evaluation criteria of "Grand Prize"，Like the realist literary spirit，Unity of ideology and artistry，Chinese style、Chinese style, etc.，Instead of caring about its "origin"。

In fact，When evaluating bet365 live casino games，We must see its differences from traditional literature。There are two big differences: one is the online nature of the creative process，The second is the consumer nature of the reading market。Looking from the former，Internet literature is not only created in cyberspace，And added the interaction between the author and netizen fans，The role of readers is not just to passively accept works，You can also participate in creation through "Support"，Even derive "food production" for your favorite works，Form author、Readers’ “co-creation culture”。Reader interaction and intervention have become the production elements of literature，Adds more possibilities to the production of works，The Internet at this time is not just a literary tool and carrier，It is also the “production field” and “mother body” of the work，We cannot ignore this dimension of “Internet-bornness” when evaluating bet365 live casino games。Viewed from the latter，Industrial management is the survival rule of Internet literature，The website uses commercial means to turn the author's literary talent and time cost into paid intellectual property and enter the consumer market，Satisfy readers’ spiritual consumption，Let yourself get benefits too。This mutual stimulation、Business operation mechanism that restricts each other and shares benefits，Supports the dynamic balance of bet365 live casino games，It also provides the entire industry with an economic engine for sustainable development。Therefore，Consumability has become an indispensable dimension in evaluating bet365 live casino games。

Internet student nature and consumer nature are the special connotations of Internet literature that are different from traditional literature，Evaluating bet365 live casino games requires evaluating its online student characteristics and industrial value。This is a choice made by bet365 live casino games evaluation based on reality，But this does not mean abandoning tradition，Reject existing evaluation standards and start a new one；Quite the opposite，Evaluating bet365 live casino games still requires inheriting the theoretical resources of traditional literary evaluation，Distinguish its conceptual stock，Absorb the essence and use it for me。In the bet365 live casino games evaluation activity，Not only do we still need to adopt traditional ideological standards and artistic standards，We should also apply the effective resources of the literary theory tradition to the actual practice of bet365 live casino games，Achieve the unity of theoretical continuity and evaluation objects，And use this as a path choice for bet365 live casino games evaluation。

　　Argument logic: based on aesthetics and adapting to the bet365 live casino games

my country’s bet365 live casino games has grown step by step with the help of commercial capital。Respect readers，Adapt to the market，Construct a business model following economic laws，bet365 live casino games has an innate industrial gene，This is also a major feature that distinguishes this literature from traditional literature。

Due to the creation of China’s unique “online paid reading，Offline IP distribution” industry path，We have cultivated a “genre novel empire” with tens of millions of works in stock，Creating the "Chinese Era" of world bet365 live casino games。Effective in the commercialization of online literary works，Grown three unique literary listed companies in the world——Chinese Online、Zhangyue Technology and China Literature Group，With the website platform "one super, many strong"、The market structure of hundreds of rivals。

Same，Because of the "VIP online payment system"，The sticky consumption of “micro-payment-renew-update-chasing articles” has been formed，The "literature-art-entertainment-industry" bet365 live casino games industry cluster and industry chain have been formed，With the world presentation of cross-cultural communication and cultural soft power from "external translation of works" to "exporting models overseas"，Have just become the third young master of the Tang family、Celestial Silkworm Potato、Not guilty、Yueguan、Angel Oscar and other Internet writers who are famous on the rich list... Internet literature that adapts to the market has ushered in its own "golden age"。But from "love" to "money" commercial writing，Sometimes it becomes the "original sin" of literature that is criticized by others - the nature of literature is to bathe in the spirit of art and aesthetics，Still selling money for writing、Business first？Evaluating bet365 live casino games is based on the former，Still focusing on the latter？Or，The two are contradictory and opposite，Can still be compatible and coexist？

We know，Literature as a spiritual and cultural product，The value lies in the spirit rather than the material；The significance of its existence lies in humanistic feelings and artistic aesthetics，It cannot be measured by commercial interests and economic standards。But bet365 live casino games that relies on the reading consumer market，Need to pass more consumer groups、Greater market coverage，In order to survive and develop，Its humanistic sentiments and artistic aesthetics can be realized in this process - the commercial operation of bet365 live casino games not only intervenes in the economic life of society，At the same time, it also cuts into people’s cultural life，Enter the spiritual world of people。Enable fan consumption online，Offline transfer via IP copyright，Extending to pan-entertainment culture，Let the multimedia management of bet365 live casino games penetrate into the "capillaries" of popular culture，Comprehensive involvement in people’s cultural life，Created literature and social life、Emotional ties with the spirit of the times。

Visible，The artistic aesthetics of bet365 live casino games and adapting to the market are compatible and coexist，As long as it does not violate the principle of giving priority to social benefits，Not only seeking to cater to the vulgar market，When implementing bet365 live casino games evaluation，It is completely possible to unify aesthetics and market adaptation，Achieving “double effects in one”。known as Misty Rain Jiangnan in the Internet literary world、Angry Banana、Mao Ni and Feng Huo Xi princes are the "Four Literary Youths"，Indicates that their market influence and literary achievements have been recognized by the public at the same time。In recent years，Critical and acclaimed works such as the "Network Heroes" series、"The Son-in-law", "The Vast", "The Lord of Mysteries", etc.，Both have a popular market and artistic reputation，In evaluating their value and achievements，Must have artistic standards，An industrial dimension is needed，Missing any argument logic，His comments are hard to hit the mark。

　　Differences in discourse: offline criticism and bet365 live casino games commentary

Another phenomenon that needs to be examined in bet365 live casino games evaluation is the gap between online and offline evaluation。Different from traditional literary evaluation，There is an additional evaluation channel for bet365 live casino games - online comments from netizens，Online reviews can provide one-to-one or one-to-many interactive communication with creators and other book lovers，Can communicate in real time，You can also delay communication，Even in Tieba、Forum、There are a lot of discussions in the book review area。Compared with traditional literary evaluation methods，Online evaluation is the fastest way、The most intuitive and vivid evaluation。To support this efficient evaluation method，Qidian.com also developed the “Zhang Zhang Shuo” App，Let book friends’ instant comments be presented like a barrage，Make readers feel the same way，Understand the fun of the work，Feel the joy of reading。Remarks from many book friends，Provides multiple possibilities and different angles for understanding the work，Sometimes wonderful chapter reviews、Paragraph comments can form "literary memes"，Create a new model of "text + chapters = crowdfunding novels"，"Cultivation Chat Group", "Dungeon Player" and other novels are being updated，There has been such an attempt，This is a further deepening and innovation of online comments。

Compared with bet365 live casino games reviews，Offline bet365 live casino games article evaluation has a lag，But more professional and academically rational。They are generally implemented by professional critics or academic researchers，His theoretical comments are mostly published in print media，As in newspapers and academic journals。In the view of traditional literary concepts and academic system，Offline evaluation results are more well-founded，More objective evaluation，Also more convincing and authoritative。

Online evaluation and offline evaluation of bet365 live casino games each have their own strengths and weaknesses，The differences between them are very obvious。There are two main reasons: one is the main reason，The second is media factors。From the perspective of the evaluation subject，Online critics are mostly netizens composed of "Quyuan Book Friends"，They are not professional critics (few academic fans)，Usually speaking online based on reading experience and personal preferences，Criticism in the square that creates “noisy voices”，It’s often the benefits that come with it，The bad is bad，A few words，Get to the point，But it is also possible that the words are unjust or disrespectful of etiquette，Vulgar language and trolling，Making spam comments。Offline comments are mostly made by professional scholars，They have certain theoretical preparation and literary accomplishment，Do professional things in a professional capacity，Naturally more professional。

The media’s discursive influence on literary evaluation is more obvious。The Internet is both mass media，It can also be integrated media and self-media，It allows the right to speak to sink into the hands of every netizen，Free expression and instant comment，Extending the functions of the network to the rights of netizens。Active online comments lack “gatekeepers”，No "agenda setting" required，It is very easy to create an atmosphere where everyone can speak up and tolerate everyone's differences，This is different from the thoughtful expression in traditional media、Check at all levels、The style of doing things that have a reason must be completely different。In terms of the influence of reviews，The impact of online reviews is mainly on the industry，The influence of offline evaluation is mainly in the academic community。From the perspective of establishing a good ecology for online article evaluation，Online evaluation and offline evaluation should draw on the strengths of each other、Make up for your own shortcomings—traditional scholars should learn from the down-to-earth attitude of netizens’ evaluations、Brush the net feeling，Complaining and making jokes，Speak directly if you have anything to say，The advantages of freshness and flexibility，To avoid dropping the book bag，Simply apply the standards and models of traditional literary criticism，Let the evaluation become a pointless high-level sermon。Book friends who evaluate online also need to learn from traditional scholars and take the evaluation objects seriously，Make your evaluation more objective and in-depth，Make the interaction between book circles and fan groups the "key" to interpret online works and the driving force for the healthy development of bet365 live casino games。

(This article is a phased result of the National Social Science Fund’s major project “Theoretical and Practical Research on my country’s Internet bet365 live casino games Evaluation System” (16ZDA193)

(Author’s affiliation: School of bet365 live casino games and Journalism, Central South University)