bet365 Play online games and publication of "Xi Jinping: The Governance of China"、Overseas promotion provides readers from all over the world with a window to understand contemporary China，The successful spread overseas can be regarded as a Chinese concept、Examples of international dissemination of Chinese thought，It is of great significance to the foreign bet365 Play online games and dissemination of China’s new ideas、Very inspiring。This article first analyzes the three major characteristics of the bet365 Play online games and publication of "Xi Jinping: The Governance of China"，Then combined with communication theory to analyze the reasons for its popularity overseas，With a view to creating a new concept for our country、Providing experience and reference for the foreign bet365 Play online games and dissemination of new ideas，Promote the construction of my country’s foreign discourse system。

Reasonable and effective bet365 Play online games mechanism、The bet365 Play online games concept of seeking common ground、These three characteristics of a bet365 Play online games team with complementary strengths are the basis for high-quality bet365 Play online games of "Xi Jinping: The Governance of China"，It is also the key to the success of the book’s external communication。

Compilation in one，Close to the audience’s reading habits。State Council Information Office、China International Publishing Group at the beginning of the publication planning of "Xi Jinping: The Governance of China"，Proactively design from the perspective of external communication，Closely focus on the two main lines of "what does China want to say to the world" and "what is the major concern of the international community to China"，Respond to the needs of overseas readers in a targeted manner。Translators also participate in the compilation work，Implementing the integrated mechanism of "editing" and "bet365 Play online games"，Based on topics of interest to overseas audiences，Confirm content，Divide topics，Writing annotation entries，Set index，Close to the reading habits of overseas audiences。

Integrating Chinese and foreign countries，The expression is suitable for the target audience。New era external publicity bet365 Play online games emphasizes audience-centeredness，Focus on the acceptance effect，The politics of pursuing audiences、Cultural identity。The bet365 Play online games of "Xi Jinping: The Governance of China" adheres to "Chinese characteristics，Strategy of World Representation，Under the general principle of political loyalty，Based on "the audience can understand the bet365 Play online games"，Taking into consideration the accuracy and acceptability of the bet365 Play online games。The title bet365 Play online games conforms to English language habits，Strive to be concise and powerful，While not losing the original meaning of Chinese。For example, "To realize the great rejuvenation of the nation、Work together to promote the peaceful reunification of the motherland” is translated in English as “Strive for China’s National Rejuvenation and Peaceful Reunification”。The English word “rejuvenation” already contains the meaning of “greatness”，Therefore, you can no longer use words such as great to modify；“reunification” declares China’s sovereignty，State China’s position。

Sino-foreign cooperation，Collaboratively control bet365 Play online games quality。China International Publishing Group has strong organizational strength、Chinese and foreign bet365 Play online games teams with complementary advantages，Establish standardized processes and standards，Ensure the bet365 Play online games accurately conveys the politics of the original work、Cultural connotation。English、法、Russia、西、A、Germany、日、Eight Portuguese languages ​​are independently translated and published by foreign language publishing houses，Use "Chinese expert bet365 Play online games、Retouched by foreign experts、Chinese experts finalize the cooperation model。Take the English bet365 Play online games of "Xi Jinping: The Governance of China" as an example，From bet365 Play online games to printing，There are 20 processes in total，Specially added a seminar session for Chinese and foreign experts，Translator、Chinese and foreign experts read through the square version and other links，Strictly control the quality of bet365 Play online games。Other language versions adopt the working model of "bet365 Play online games by local translators + review by Chinese experts"，Cooperate with foreign publishing institutions for bet365 Play online games and publishing。Chinese and foreign experts give full play to language、Cultural Advantages，Form a combined force，Collaborate to ensure bet365 Play online games quality。

"Xi Jinping: The Governance of China" is the result of the collaborative efforts of many parties，His success is inseparable from bet365 Play online games、Published、Good coordination among relevant elements of international communication。Combining the five major elements of communication (communication subject、Propagation content、Methods of transmission、Communication audience、Communication effectiveness) and their interactions，Analysis of the overseas sales of "Xi Jinping: The Governance of China"、The reason for the enthusiastic response，Help to explore the synergistic integration mechanism of various elements in the dissemination of new Chinese ideas。

Multiple subjects，Multiple stacking of propagation effects。State Council Information Office、bet365 Play online games International Publishing Group、The Central Propaganda Department and other party and government departments are the backbone of the external dissemination of "Xi Jinping: The Governance of bet365 Play online games"，Cooperate with overseas local publishing houses and bookstores to carry out international cooperation and promotion work，Provide important guarantee for the overseas distribution and promotion of the book。Dignitaries from various countries、Representative figures such as scholars are also key communicators，They are the audience for the book，By publishing a congratulatory letter、Attendance speech、Writing the foreword、Comments and interpretations through media interviews and other forms，It has effectively enhanced the international influence of the book。Overseas civil forces also took the initiative to join the communication team，Positive interaction，Strengthened the communication effect，For example, on the occasion of the release of the fourth volume of "Xi Jinping: The Governance of bet365 Play online games"，Overseas netizens retweet and recommend reading to each other，Leave a message asking for access channels。

Targeted，The content responds to the concerns of various countries。Overseas branches of domestic mainstream media formulate country-specific communication plans，Precise communication，How to promote anti-corruption to developing countries、Promoting people’s livelihood and other Chinese plans，Promote bet365 Play online games’s peace advocacy to developed countries、Development concepts such as shared destiny，Actively respond to the concerns and interests of audiences in various countries。The communication content closely focuses on the connection between bet365 Play online games and other countries in the world，Spread Chinese ideas、Chinese wisdom。At the same time，Mainstream media actively reported、Reprint book launches and other major promotion events or positive comments from domestic and foreign dignitaries and scholars，Strengthened the brand effect of the book，An upsurge in external communication has formed。

Take multiple measures，Construct a three-dimensional propagation matrix。bet365 Play online games Foreign Languages ​​Publishing Administration and the international publishing industry have jointly established more than 50 overseas editorial offices and 10 Chinese book centers for Chinese-themed books，Promote the localized publishing and distribution of Chinese-themed books。With the book launch event、Readers Meeting、Seminars and other major international promotion events，Dignitaries of the invited countries、Scholar、Media members present，Enhance the local influence of "Xi Jinping: The Governance of bet365 Play online games"。Seize opportunities such as leaders’ overseas visits and important bilateral and multilateral events，Carry out bet365 Play online games-themed book exhibition and sales month activities，Cleverly borrowing a boat to go to sea。Add newspaper、Traditional media such as television and social media、A three-dimensional communication network composed of new media such as clients，Expanded the influence of "Xi Jinping: The Governance of bet365 Play online games"。At the same time，Adapt to the characteristics of different media platforms，The promotion method is also flexible and changeable，For example, targeting the fragmentation of overseas social platforms、Focusing、Characteristics of time periods，、Push by time period。

Close to the audience，Specialized communication of Chinese ideas。The external communication of "Xi Jinping: The Governance of bet365 Play online games" adopts a focus-oriented strategy，Carry out precise distribution for different audience groups。Simultaneous online and offline exhibitions，Jointly issued paper book and e-book，Further broaden the audience base。Based on the language preferences and differences of the audience in the target country，Available in multiple languages，If published in English and Urdu in Pakistan，Effectively satisfy different countries、Reading needs of different cultural audiences。

In summary，“Audience-centered” is the key to the overseas sales of “Xi Jinping: The Governance of China”，This concept runs through the editor、bet365 Play online games、Issue、The whole process of publicity。China International Publishing Group is oriented to the effect of external communication，Content arrangement responds to the concerns of various countries，Express the custom of the target language；Strictly control the bet365 Play online games process of "bet365 Play online games-proof-review-finalization"，Follow the “Chinese Viewpoint、The bet365 Play online games position of "International Expression"；Distribution path localization、Focusing，Three-dimensional communication channels、Diversification。Multi-dimensional collaboration of various communication elements，Jointly build China’s proactive planning of external communication、A new collaborative integration mechanism to promote Chinese thought，Provides an example for the international dissemination of Chinese ideas。The main inspirations include: in the future, the bet365 Play online games and introduction of China’s new concepts to foreign countries must pay attention to strengthening top-level design，Broaden the main body of communication，In-depth implementation of localization strategy for publicity and promotion；With the help of "integrating China and foreign countries、The bet365 Play online games strategy of "seeking common ground in bet365 Play online games" and the three-dimensional omni-media communication matrix，Strive to create new concepts, new categories, and new expressions that integrate China and foreign countries，Strive to let more overseas audiences understand China’s plans，Recognize the Chinese concept。

(Author’s unit: College of English Language and Culture, Guangdong University of bet365 Play online games Studies)