Since the popularity of the Internet，waves of the wave of digital technology，Not only brings a profound change in the media format and market structure，It also caused people -content -media -media to change or even reconstruct，Keep refresh our understanding of "media"。

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The rise of social media，greatly impacted the traditional mass communication mode。The most significant feature of social media communication is "people as the media"，User's relationship network constitutes the network of information dissemination，People become the medium of content flow，It is also a node and switch in the content flow network。The choice of each individual will work on the content dissemination，The result of the specific role -whether it is promoted or stopped the content of the content，Depending on their multi -level considerations of content value: both include value judgment under public coordinates，It also includes judgment and weighing in private coordinates。People are no longer simply "hit" by the content，Instead, I am actively using the content to build their own privatization and publicization life，Multiple relationships between weaving real world and virtual world (media)。In this process，People are constantly integrating with content，The content of the content becomes a medium existence。

When we see that people become content transmission medium，You should also bet365 Play online games see the other side: the content is also a human relationship connection medium,content flowing in new media，Many times it is a bond that people establish and maintain social relations，This includes the private content published by the individual，It also includes the public content of their production and dissemination。content as the value of the media，will in turn affect its liquidity in social networks。The content value is often gradually awakened during the process of spread by "human media"、Excitement，The significance of the content is created by users，instead of depending on the presets of the media。

Today，It is difficult for us to simply use the concept of traditional "mass communication"，All the elements and relationships of the "5W" mode widely adopted by researchers in the past are changing，Especially in terms of content and channels。The content in the new media is public content、Organic content and private content mixed，The Volkswagen Communication channels of the previous "point opposite" to a large extent allows the new communication network formed by the human relationship network。Professional media that was once in the center of communication，It has become a normal node in the public communication network today，Even because they are institutions, not human，Lack of your own social network，Sometimes in public communication, it will sometimes be at a disadvantage。Volkswagen Communication in the traditional sense、Interpersonal communication、Group communication、The boundaries of organizational communication have been blurred，This requires us to use a new framework bet365 Play online games to study the composite communication in new media。

The interwoven network of public communication networks with human social relations，It also means interoperability of communication structure and social structure，The impact of spreading on the social relationship movement is also deep。

　　Human Merchants

People’s social network is a soft medium，and the terminal is a hard medium，Soft media needs to be based on hard media，Wide connection without terminal，There is no "human media" widely connected in the new media environment。Today，People and this hard medium are fusion，Although the terminals and other terminals have not really embedded in the human body，But the human body and these terminals have become an irritable relationship，In the future, wearable devices will also be as shadows with people。This will lead to the "Saipguanization"，The human body will become a "human flesh terminal"。

Become a "human flesh terminal" means，The attribute of a person as a medium is more prominent，This medium not only participate in information transmission in external networks，Also transmit the various data of the person itself to the outside，Make it an information analyzed by some service providers or resource used。During the process of human as a medium，Not only interest、Psychological variables such as appeal will affect the spread，physical variables related to the body (such as space position)、Physiological variables (such as sight、The degree of excitement of the brain, etc.) The interaction with the spread will also increase。Experience environment、Experience bet365 live casino games environment、Social situation、User real -time status、User's inertia、Social atmosphere and other elements together form a dissemination scene，Communication based on scene thinking will expand the matching mode between content and people。

VR、AR and other technologies for further development，will bring a new experience environment that overlaps the real environment and the virtual environment。The concept of the "Yuan Universe" that is now emerging，It is precisely the emphasis on such a virtual reality hybrid、New environment that is difficult to distinguish between true and false。This makes the "experience" in propagation more important，Even experience itself may become a kind of communication，Body participation in this experience、Body Interaction，It will also become a new form of communication。

Another result brought by "human flesh terminal"，It is an enhancement of human talks。Wearable devices make people's material levels (physical condition、exercise, etc.) and the mental level (such as emotion and psychological state, etc.) have more self -observation、Opportunity to view。This may cause people to pay more attention to their materialization status，Dialogue between promoting "mental self" and "material self"，The "self -propagation" that mainly occurred inside the human body in the past began to externalize，and spread with interpersonal、Group communication generated interaction。It is foreseeable is，"Self -Communication" that was rarely studied in the field of communication in the past，It will also become a kind of manifestation，It will promote the change bet365 Play online games of the dissemination research paradigm from one aspect。

　　All things are media

Except for making people outside the media，New technology is also fully expanding the meaning of the media，Various sensors in the Internet of Things、Smart Home Equipment、Smart car, etc.，All will become a new medium。People will have a new interactive relationship with these new media，These interactions will affect people's perception of the environment (from a large social environment to a small family space environment), etc.，It may also affect the interactive mode of family members，Just as the TV once deeply affected the interaction in the family。

In the era of smart，Algorithms are also a medium。Algorithm as a person、Content、Resource、Animal agency between the environment and other elements，Adaptation to the relationship、Adjustment and control。Personalized recommendation algorithm that has attracted much attention from the academic community today，It affects the relationship between consumers and content、The relationship between producers and content、The relationship between people and information environment, etc.。Future，Various algorithms in various fields will also affect people's survival in all aspects、Cognition、Decision, etc.。Communication research needs to exceed the narrow perspective of the content recommendation algorithm，The comprehensive penetration and influence of the research algorithm in society，Promoting algorithm developer、Users and managers make good use of algorithms。

With the support of intelligent technology，In the future, "Everything Judge" will become reality。If we use Bet365 app download a new perspective to understand the meaning of the media，I will even find that those traditional "everything" actually has more or less media attributes。The media should not only be regarded as a medium for content flow，It should be regarded as an intermediary，It carries various types of information (from natural to social) and the flow of meaning，Linking various relationships，It also created the corresponding experience。In the communication activity，meaning、Relationship、Experience is as important as information。

Expansion of the media and communication，Expansion of content research thinking。When researching content，Do not pay attention to its information value，It also needs to pay attention to the meaning of its carrier，Especially the meaning of individual。Based on this, understand the interaction of private content and public content，Understanding the "adhesion" of the media content on real life and virtual life。

Research on users，It needs to become a comprehensive "human learning" research，In particular, pay attention to the digitalization of people、Network node、medium、Subaluhua and other new survival status，and the content brought by it、Interaction or even integration of people with the media。

John Peter believes: "Media is container and environment，It accommodates a possibility，This possibility anchor our survival state again。"Research paradigm and traditional mass communication mode of previous communication，To a certain extent, the imagination of our possibility of the media，Today is time to rethink and explore multiple possibilities。

　　(This article is a major project of the National Social Science Fund "Digital Journalism Theory、Method and Practice Study "(20&ZD318) Pharmaceutical results)

(The author is a researcher at the Press and Social Development Research Center of Renmin University of China、Professor of the School of Journalism of Renmin University of China)