Since the popularity of the Internet，The surging waves of digital technology，Not only brought about profound changes in the media industry and market structure，It also triggered changes and even reconstruction of the relationship between people-app bet365 download-media at the bottom level，Continuously refresh our understanding of "media"。

　　Using app bet365 download as matchmakers

The rise of social media，Great impact on the traditional mass communication model。The most significant feature of social media communication is “using people as media”，The user’s relationship network constitutes the network of information dissemination，People become the medium for app bet365 download flow，It is also a node and switch in the app bet365 download flow network。Each individual choice will have an impact on app bet365 download dissemination，The specific effect is to promote or prevent the flow of app bet365 download，Depends on their multi-faceted consideration of the value of the app bet365 download: including value judgments under public coordinates，Also includes judgment and weighing under private coordinates。People are no longer simply “hit” by app bet365 download，Instead, we are actively using app bet365 download to build our own private and public life，Weaving multiple relationships between the real world and the virtual world (media world)。In this process，People are constantly integrated with app bet365 download，app bet365 download becomes a mediated existence of people。

When we see people becoming the medium of app bet365 download transmission，We should also see another side: app bet365 download is also a medium for connecting people,app bet365 download flowing in new media，In many cases, it is the link between people establishing and maintaining social relationships，This includes both private and sexual app bet365 download posted by individuals，Also includes the public app bet365 download they produce and disseminate。The value of app bet365 download as a relationship medium，will in turn affect its liquidity in social networks。The value of app bet365 download is often gradually awakened in the process of its dissemination by "human media"、Inspire，The meaning of app bet365 download is co-created by users，Presets that are not entirely media dependent。

Today，It is difficult for us to simply continue to use the traditional concept of "mass communication"，All elements and their relationships of the “5W” model widely adopted by previous researchers are changing，Especially in terms of app bet365 download and channels。The app bet365 download in new media is public app bet365 download、The blending of organizational and personal app bet365 download，The previous "point-to-face" mass communication channels have largely given way to the new communication network composed of human relationship networks。The professional media that were once at the center of communication，has become an ordinary node in the public communication network today，Even because they are institutions and not people，Lacks its own social network，Sometimes you are at a disadvantage in public communication。Mass communication in the traditional sense、Interpersonal communication、Group communication、The boundaries between organizational communication, etc. have been blurred，This requires us to use a new framework to study composite communication in new media。

The interweaving of public app bet365 download networks and people’s social relationship networks，It also means the mutual embeddedness of app bet365 download structure and social structure，The impact of app bet365 download on social relations movements has also gone deeper。

　　Multiple matchmaking

Human social network is a soft medium，The terminal is a hard medium，Soft app bet365 download needs to be based on hard app bet365 download，Wide link without terminal，There is no "human matchmaker" who is widely connected in the new app bet365 download environment。Today，People and this hard app bet365 download are merging，Although mobile phones and other terminals have not yet been truly embedded in the human body，But the human body and these terminals have become inseparable relationships，Wearable devices will also be with people in the future。This will lead to the "cyborgization" of people，The human body will become a "human flesh terminal"。

What it means to be a “human flesh terminal”，The attribute of people as a medium is more prominent，This medium is not only involved in the transfer of information in external networks，Also transmits various data of the person to the outside，Making it information analyzed or resources utilized by some service providers。In the process of people acting as media，Not only interested、Psychological variables such as appeals will have an impact on communication，Physical variables related to the body (such as spatial position)、Physiological variables (such as line of sight、The brain’s excitement level, etc.) and the interaction with communication will also increase。Physical space、Experience environment、Social situation、User real-time status、User life inertia、Social atmosphere and other factors together form the communication scene，Communication based on scenario thinking will expand the matching model between app bet365 download and people。

VR、Further development of AR and other technologies，It will bring a new experience environment where the real environment and the virtual environment overlap。The emerging concept of “Metaverse”，It is this kind of mixture of virtual and real that is emphasized、New environment where authenticity is difficult to distinguish。This makes the “experience” in app bet365 download even more important，Even the experience itself may become a kind of app bet365 download，Body participation in this experience、Physical interaction，It will also become a new form of app bet365 download。

Another result of “human flesh terminal”，It is the strengthening of dialogue between people and themselves。Wearable devices allow people to understand their own physical aspects (physical state、Sports, etc.) and mental levels (such as emotions and mental states, etc.) have more self-observation、Opportunity to review。This may cause people to pay more attention to their material state，Promote the dialogue between "spiritual self" and "material self"，The "self-propagation" that used to mainly occur within the human body begins to be externalized，And spread from person to person、Interaction caused by group app bet365 download。Predictably，“Self-app bet365 download” has been rarely studied in the field of app bet365 download in the past，It will also become a kind of explicit learning，It will promote the change of app bet365 download research paradigm from one aspect。

　　Everything is a matchmaker

In addition to making people become app bet365 download，New technologies are also comprehensively expanding the meaning of app bet365 download，Various sensors in the Internet of Things、Smart home equipment、Smart cars, etc.，Everything will become a new medium。People will have new interactive relationships with these new app bet365 download，These interactions will affect people's perception of the environment (from the large social environment to the small domestic space environment) etc.，It may also affect the interaction patterns of family members，Just as television once profoundly affected family interactions。

In the era of intelligence，Algorithm is also a medium。Algorithms as people、app bet365 download、Resources、Intermediary between environment and other elements，Undergoing relationship adaptation、Regulation and Control。Personalized recommendation algorithm that has attracted much attention in the journalism and communication circles today，It affects the relationship between consumers and app bet365 download、The relationship between producers and app bet365 download、The relationship between people and the information environment, etc.。Future，Various algorithms in various fields will also affect human survival in all aspects、Cognition、Decision making, etc.。Communication research needs to go beyond the narrow perspective of app bet365 download recommendation algorithms，Study the full penetration of algorithms into society and its impact，Promote algorithm developers、Users and managers make good use of algorithms。

With the support of intelligent technology，In the future, “everything is a media” will become a reality。And if we understand the meaning of media with new eyes，You will even find that those traditional “all things” actually have the properties of media to a greater or lesser extent。Media should not only be viewed as media through which app bet365 download flows，And should be regarded as a ubiquitous intermediary，It carries various types of information (from natural to social) and flows of meaning，Connecting various relationships，Also created a corresponding experience。In communication activities，Meaning、Relationship、Experience is as important as information。

Expansion of understanding of media and communication，It will lead to the expansion of app bet365 download research thinking。While researching app bet365 download，Don’t just focus on its information value，You also need to pay attention to its meaning，Especially the significance to individuals。On this basis, understand the interaction between private app bet365 download and public app bet365 download，Understand the “gluing” effect of media app bet365 download on real life and virtual life。

And research on users，It needs to become a comprehensive "humanities" research，Pay special attention to the digitization of people、Network nodeization、Mediaization、Cyborgization and other new living states，And the people and app bet365 download it brings、Interaction and even integration between people and media。

John Peters believes: "The medium is the container and the environment，It accommodates a possibility，This possibility anchors our state of existence。”Previous app bet365 download research paradigms and traditional mass app bet365 download models，Limits our imagination of the possibilities of media to a certain extent，Today is the time to rethink and explore possibilities。

　　(This article is part of the National app bet365 download Science Fund’s major project “Digital Journalism Theory、Research on Methods and Practice” (20&ZD318) phased results)

(The author is a researcher at the Journalism and app bet365 download Development Research Center of Renmin University of China、Professor of School of Journalism, Renmin University of China)