Recently，Portland, British, jointly released the "Soft Power 30: The Soft Power 30: The Soft Power 30: The Soft Power 30: A Global Ranking of Soft Power 2019) Research Report。The report uses a combination of objective indicators and subjective indicators to score soft power from various countries，Among them, the objective indicator accounts for 65%，Including culture、Education、Participation、Digitalization、Enterprise and government governance 6 aspects; subjective indicators account for 35%，1,2500 people in 25 countries are about the diet of various countries、Culture、A survey of livability。Evaluation，Report to rank the top 30 global soft power，Analysis and summarizing the general trend of the development of global soft power。

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In this ranking，The changes in the first five prefaces are obvious，France replaces British power and pulls the head up，The United States has fallen to fifth place。The first trend of the report summary is，With the return of France to the top of the Bet365 app download list，"Leadership Effect" can still be able to exert a great influence on the national soft power。In France，"Leader Effect" is the "Macron Effect"。Since serving as president，Macron is very popular internationally。Although major challenges appeared in France in 2018，The "Yellow Vests" movement has caused their ruling career to fall into the lowest tide，But after the focus of domestic affairs in early 2019，Macron began to turn to the international stage，Exhibition in the field of diplomacy，I won word of mouth for France。

The second trend is that European soft power development continues to maintain a strong momentum。European countries occupy the top four in the top five，France in order、UK、Germany、Sweden。From the perspective of the overall ranking from 2018 to 2019，There are 9 European countries rising，7 slides，3 maintenance。Overall，2019 European soft power is good and the overall rise。

The third trend is，Although "Brexit" has led to political differences and confusion，British soft power elasticity is surprising。The British international evaluation is not affected by adversely due to the dramatic situation in the UK。Although the ranking slipped from the first place to the second，This still shows the excellent elasticity of British soft power assets。

　　The US ranking continues to decline

bet365 best casino games Contrary to the overall upward trend of soft power in Europe，The fourth major trend summarized by the report further verified the observation and prediction of 2018，That is, the US soft power continues to decline。Report thinks，This is mainly due to the diplomatic architecture that revolves around the "American"，Therefore, further decline in the United States is not surprising。

Professor Joseph S. Nye, a professor at Harvard University in the United States, said in the report，Although the soft power in the United States is in culture、Education、Digitalization and other aspects are still in the world's leading position，But Trump's repeated fickle on the international stage damaged the credibility of the United States，Affects the international reputation of the United States，Weakened the soft power of the country。Foreign policy with "the first American" as the pillar may bring far -reaching damage to the soft power of the United States。

other，This report is not an example，There are many other related studies also displayed，The global recognition of the United States has declined。Recent，A survey of Pew Research Center shows，More and more overseas people regard the United States and its influence as a threat。

　　China's ranking remains stable

The fifth major trend summarizes the report Bet365 lotto review is，From 2015-2018，Most of the soft power performance of 4 Asian countries entering the top 30 in the top 30 shows upward trend，But these 4 countries have performed differently in the 2019 ranking。Where，Japanese ranking fell，Korean ranking rises，Singapore and China maintain a place。Report emphasizing，The current soft power level of Asian countries is better than 2015，In view of the current economic and geopolitical trend，The long -term trend of continuous improvement of soft power in Asian countries in the future is worth looking forward to。

In the report，The Associate Professor of James Crabtree of James Crabtre, an associate professor of the Lee Kuan Ye Public Policy, also analyzed the impact of China's soft power building on the "Belt and Road" initiative。He said，The "Belt and Road" initiative must further win support internationally，Play a positive role in creating a national soft power，You need to make a mode of change，Make it more open、Transparent and trustworthy。

For this，Chen Long, Dean of the School of Media, Suzhou University, thinks，Clabetry pointed out the key to improving China's soft power。As far as the “Belt and Road” initiative is concerned，To win the support of the international community，Realize the improvement of national Bet365 app download soft power，Must change the external communication mode。In recent years，Human resources invested by my country in the field of external communication、material resources、Financial resources huge，But why is the results limited? recent，Li Ziyi became popular in Western network space，This phenomenon reminds us，To spread the common voice of human beings in a way of communicating with each other，It is necessary to win the emotional identity of the people abroad with the people -oriented spirit。Current，To promote the concept of "Community of Human Destiny" in the world deeply，Need more "Li Ziyi" expression。Let the concepts such as "Community of Human Destiny" approach the Western people，Let them feel the sincerity of this idea、credible，Innovative、Fresh、Available form，Win the recognition of the Western people，to improve the national soft power。

​​Report to point out，Although there is no huge change in this ranking compared with 2018，But still reflects the balance of soft power resources with the policy、Event、Global public opinion and other changes change and change。Huang Maoxing, Dean of the School of Economics, Fujian Normal University, said in an interview with our reporter，This soft power ranking adopts a combination of bet365 live casino games objective and subjective indicators，changed some Western evaluation agencies to adopt the evaluation method of subjective survey simply，This has a good reference value for the true soft power of a country，It is a more scientific evaluation method。Look from the evaluation results，European countries' general performance is eye -catching，This is generally close to the actual situation。Although the US economy、Military strength in the world is premier，But in recent years, it has been in international affairs、The abnormal situation of national credibility and other aspects lowered its national soft power。Asian countries, including China, generally stabilize、Social Stability，The right to speak in the global governance system continues to rise，Expressing more and more soft power。This soft power report has a positive reference value for strengthening the construction of soft power from all over the world，It provides a useful reference for improving my country's soft power development。