Behavioral Economics as a cross -disciplinary discipline，Research fields integrate psychology and economics，It plays an important role in understanding how psychological activities affect human economic decisions。The emergence of behavioral economics challenges traditional economics based on the assumption of "rational people"，Effectively corrected the defects and deficiencies existing in traditional economics theory and model。In recent years，Study of behavioral economics has made significant progress。The theory of behavioral economics has gone from the edge of the discipline of economics to the central government，Let people analyze and understand the human factors in economic activities and its impact from more angles。Development of behavioral economics、The role of the society and other problems，The reporter interviewed relevant scholars。

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In the 1980s, there were already economic works began to discuss the definition and characteristics of behavioral economics。1990s，Scholars continue to prove from an empirical perspective that the possibility of rational selection in traditional economics in human behavior。early 21st century，Behavioral Economics officially identified its mainstream economics status。Current，Behavioral economics enters the reflection bet365 best casino games period，Some scholars think，It should broaden the vision of behavioral economics to more areas outside economics and psychology。

The article "Map of Behavioral Economics: Map of Behavior Economics: Map of Behavior Economics: From Empirical Evidence" sponsored by Herry -Watt University in the United Kingdom.，Among them, three important theories related to behavioral economics。First，Adam Smith as the originator of traditional economics，The "invisible hand" and "rational self -interest" theory he mentioned is the point of view challenged by behavioral economics。But，His human "sympathy" and "fair bystander" mentioned in "Moral Love"，But it has become an important source of behavioral economics，such as "Lost Disdia、Outsider choice and over -confidence "。2，Frank Knight in his book "Risk Risk、Uncertainty and profit "The difference between" risk "and" uncertainty "is an important discussion，Lay the foundation for the behavioral specifications of human analysis of behavior economics when facing risks and uncertainty。third，John von Neumanman and Oscar Morgan Stan in 1944 The expected utility theory mentioned in the "Game Theory and Economic Behavior" in 1944，Using mathematical methods to explain when humans face risks，The rational selection that should be made to maximize the utility。but，This theory encountered many problems in the development of recent decades，It can not even explain many phenomena in reality。So，Putting on the behavior economist，People not only consider issues from the bet365 Play online games perspective of wealth，Is it brave or avoiding when facing risks、The external environment and other factors during decision -making will affect people’s decision -making behavior，This is the root of the prospect theory in behavioral economics。

Professor Andreas Outmann, a professor at the School of Economics, University of Economics, New South Wales, Australia, told this reporter，The more important characters in the field of behavior economics include Daniel Cunman and Amos Tworski。other，Richard Sailler and Kas Santan have also contributed a lot of research on behavioral economics，They jumped out of the field of psychological experiments，Enter the scope of social behavior research。The important contributions of Celer in behavior economics are also reflected in many of his students who have gradually become the person in charge of many important research topics in this field，And his papers have also become the result of the most cited number of times in the field of behavior economics。

Ultraman said，Current，There are three influential theoretical texts in the field of behavioral economics。First, Kaniman and Twosky's papers published in the journal "Merit Economics" in the journal "Prospect Theory: Decision Analysis of Risk Conditions"。The prospect theory is proposed in this article，That is, most people are willing to avoid risks when facing profit，and is willing to bear more risks when facing losses，This theory becomes one of the core theories of behavioral economics。Second, the book "Help: How to Make bet365 Play online games Health、Best Decision of Wealth and Happiness "。This book uses easy -to -understand language to let the public know the behavior economics，and introduce to the public how to use various inspiration methods and prejudice，to affect people's choice。Third, the papers co -authored by Twoski and Caniman "judgment under uncertainty: inspiration method and prejudice"。This article explains the concepts of inspiration and prejudice as the foundation of the prospects，And these concepts are now considered the basis of behavioral economics。other，Psychology、Economics、Scholars in the fields of law and politics have also published a lot of discussions on different fields of behavioral economics，These achievements have deepened the research connotation of behavioral economics。

Researcher Snorre Sylvester Frid-Nielsen, a researcher at the Social Sciences and Business School of Danish University of Danish University of Denmark University，The current field of behavioral economics is mainly led by economists and psychologists，Research issues are mainly focused on the category of economics。In the future, behavior economics should be placed in a broader academic space to explore，If in the field of public health、Social system and welfare aspects, etc.，This can truly play the social value of behavior economics。At the same time，Because behavioral economics has become a global hot discipline，More behavioral economics laboratories should be established globally，To understand different countries、Bet365 app download Analysis and interpretation of human behavior of different ethnic groups。

　　A positive social impact

The reason why behavioral economics has received widespread attention，Mainly because it provides a framework for explaining when and how to make mistakes。In fact，The systemic errors made by humans and the prejudice that produces can be foreseeable under certain circumstances。Intervention by creating a better external environment，It can help people make more wise decisions，Live a healthier life。

Fried-Nelson said，Traditional economics thinking，Reason people will correctly weigh the cost and income，and calculate the best choice for yourself。But the people in reality will not do this。Human cognitive ability and self -control ability are limited，Therefore, you often make a choice with a mixed relationship with your preferences，even make a choice at the cost of sacrificing happiness，such as overeating。Behavioral economics can change external factors by changing external factors，Help humans get better results。Some scholars have done an experiment at General Electric Company in the United States，Help employees quit smoking。Researchers conducted a set of random control experiments，Employees of the experimental team will receive a reward of $ 250 if they quit smoking for 6 months，If you quit smoking for 12 months, you will get a reward of $ 400，There is no reward in the control group employees regardless of the length of the smoking quit。As a result, I found，The power of the experimental team quit smoking is 3 Bet365 app download times the control group。Even after 12 months, I stopped the money reward of the experimental group，The proportion of their smoking again is also very low，The effect of quitting smoking still continues。Based on this research，GM implements relevant policies，Help the company 152,000 employees successfully quit smoking。This experiment proves the role of Sailler's behavior of the behavior of behavior economics，That is, if humans get an external "help"，May push him to change in a better direction。

Ultraman thinks，The theory of behavioral economics has a lot of positive impact on human and society。First，It can make people recognize the inherent prejudice、Experience, etc. will affect the methods and methods of people participating in external affairs，And these influences may not necessarily develop in a good direction。2，It can help people build a more influential team，If you know the existence of the existence in the team construction，So that people know how to get more support。third，It can allow people to better understand the needs of the service population，and the impact of the external environment on the service population。Fourth，Can guide people to develop better solutions，Greed the idea。Fifth，It helps humans to examine the moral norms that exist in existing activities。In short，Future Behavior Economics Society further diversified development。But it does not replace the status of traditional economics，will only make appropriate corrections and supplements to traditional economics。